Business, Management and Marketing Consulting

Full marketing and portfolio strategy, innovation, customer marketing, marketing and sales capabilities.Global innovation agendaGlobal marketing restructuring and realignmentAgency architecture and realignmentPeople management

Leading the Rum Category at BacardiNew Portfolio strategyGeographical participation strategyInvestment strategyBacardi brand reinvention and turnaroundGlobal Innovation agenda

General management, sales and marketing agenda, full business P&L responsibility.Lead the business to become the biggest Bacardi subsidiary outside the US. Leadership in the market.Built a unique winning team with a super performance driven family culture.Continuous year on year double digit turnover and profit growth.Achieved best supplier to key customers.

+Field). Size of business ~ 120 MM Euro. Team of ~ 150 peopleResponsibility for marketing strategy and development of Red Bull brand in Russia; development of company vision and targets for the next 3 years; developing and improving full in-house marketing operations.Bringing to life full Red Bull marketing mix in Russia. Raise the profile of Red Bull marketing in Russia, within Red Bull.Re-structuring of marketing function in Russia: set-up, recruitment, capability development,… Show more +Field). Size of business ~ 120 MM Euro. Team of ~ 150 peopleResponsibility for marketing strategy and development of Red Bull brand in Russia; development of company vision and targets for the next 3 years; developing and improving full in-house marketing operations.Bringing to life full Red Bull marketing mix in Russia. Raise the profile of Red Bull marketing in Russia, within Red Bull.Re-structuring of marketing function in Russia: set-up, recruitment, capability development, systems, reporting. Show less

Size of business ~ 300 MM $, Team of ~ 50 peopleResponsibility for marketing strategy and development of the portfolio of Premium spirits alcohol and. Responsible for defining the portfolio, developing locally relevant marketing strategies, as well execution of all brand initiatives in Russia.Tripled the business of High Proof spirit brands (Bacardi Rum, Dewar's Whisky, Otard Cognac, Grey Goose Vodka). 80% volume and over 100% turnover growth of Martini Brand in Russia, to become… Show more Size of business ~ 300 MM $, Team of ~ 50 peopleResponsibility for marketing strategy and development of the portfolio of Premium spirits alcohol and. Responsible for defining the portfolio, developing locally relevant marketing strategies, as well execution of all brand initiatives in Russia.Tripled the business of High Proof spirit brands (Bacardi Rum, Dewar's Whisky, Otard Cognac, Grey Goose Vodka). 80% volume and over 100% turnover growth of Martini Brand in Russia, to become 2nd biggest market of Martini globally. Developed local and part of global marketing strategy (repositioning and design upgade) of Martini brand, as part of the Global Marketing steering committee. Full repositioning of Asti business in Russia (profit model, design, concept).Initiated and developed 3 new brand launches.Setting up the new quality standard of marketing execution and team in Bacardi Russia. Show less

Functional DrinksSize of business ~ 250 MM $Key Responsibilities: Ownership of category/brand strategy development and implementation, Portfolio strategy, Communication/Marketing mix development and delivery across the portfolio, Budget planning, Ensuring full support of Russian plan from Support Center/HQ (key agreements/approvals), Agency development (both network and local BTL), Coaching, team development

Eastern EuropeSize of business ~ 140MM USDKey Responsibilities: similar to the previous job with bigger scope and importance in the organization (Core Category)Launch of two mid-priced brands in the category. Launch and development of new equity campaign on Always.

and Old Spice) and Personal Cleansing (Camay and Safeguard) Russia/Ukraine/BelarusSize of business ~ 40MM USDKey Responsibilities: added full Personal cleansing category development, portfolio prioritizationc

BelarusKey Responsibilities: launch of Secret deodorant brand, relaunch of Old Spice with new positioning, budget/profit responsibilities, advertising development, in-depth consumer analysis, strategic marketing planning, PR, sales activities, media planning, team management

Key Responsibilities: Pantene repositioning development (strategy, design development, advertising development, new product initiative qualification/delivery, upstream projects leader (close work with Global Design Team), budget planning, consumer analysis, regional coordination, Styling business - regional roll-out of successful Russia profitability re-growth planf

Key Responsibilities: Pantene brand new campaign development (fight against cheap brands), new concept development and sell through the organization, advertising development, initiative qualification, market analysis, budget control, consumer research, media planning; Styling business - profitability re-growth planf

Key Responsibilities: prepared the launch of Secret brand in Russia - concept, advertising development, full marketing mix (product/price/pack/promo) recommendation, market analysis, budget control, consumer research, media planning

Executive assistant to the director