Dmitry Krasavin Email & Phone Number

Serbia

Serbia

Mobile application Robat:• Identified 34 competitors, out of which 5 priority and most promising ones were selected.• Conducted analysis of competitors' behavior on social media and launched advertising campaigns.• Gathered information on the revenue of competitive applications.• Set up analytics system using Amplitude.• Data collection from Sensor Tower• Identified the pricing category of the application across 200 countries.• Created a pricing strategy for the application based on different countries.• Defined target audience.• Collaborated with the designer to prepare app screenshots for moderation.

Moscow City, Russia

• Development of application structure, color base, and positioning; • Engagement approval and coordination of application’s designer team; • Partners and collaboration research; • Finanсial administration • Marketing company development.

Moscow City, Russia

• Supervising regional marketing divisions.• Deploying a standardized marketing approach for promoting the channel's priority projects in the regions, coordinating, and adjusting regional station proposals.• Developing promotional proposals aimed at boosting regional viewership numbers via advertisements in the press, on the radio, out of home advertising, online, and BTL.• Performing weekly monitoring of the channel's regional ratings.• Supporting special projects, interacting with legal and program departments.• Interacting with design department and on-air promo department to produce layouts and videos for regional stations.• Gathering data and preparing reports.

Moscow

• Developed and implemented promotional policies to boost awareness and blogger citations. • Selected influencers for customers' projects. • Organized and supported bloggers for castings, interviews, filming on television, and YouTube channels.• Collected and analyzed information. • Developed presentations. Results and achievements:• Engaged in filming for 360 TV with participating bloggers before an audience of more than 2 million. • Accompanied bloggers at audition for STS TV channel. • Accompanied bloggers during the shooting of Nastya Ivleeva's 3BS show.

Moscow City, Russia

• Developed and implemented marketing policies in the areas of analytics, promotion, PR, and event management.• Performed financial planning and budgeting, managed marketing costs.• Planned media, participated in the implementation of corporate image projects.• Developed the company's image, maintained relations with business partners, and provided information support.• Provided analysis and reviewed ideas for developing new areas of business, as well as market, demand, and competition analysis.• Developed and implemented promotional campaigns for radio stations.• Interacted with film distribution companies, performance agencies, and venues.• Collected and analyzed data to update presentation materials.• Analyzed activity effectiveness, managed documentation and reporting.Results and achievements:• Doubled informational support. • Hosted the sold-out New Radio Music Awards 2020 ceremony (capacity — 7,500 people).• Hosted the sold-out New Radio Music Awards 2019 (capacity — 3,500 people).• Handled photo zones at the following events:- Faces & Lacces (more than 3000 people);- a Max Korzh concert (full branding of the venue, concert hall capacity of 31,000);- a Scryptonite concert at the Megasport (more than 3,000 people);- Live Fest (more than 5,000 people).• Provided information support for major Russian performers on tour, including Bi-2, Polina Gagarina, Elvira, Nastya Kudri (in more than 12 Russian cities): ensured comprehensive communication with all company departments, cities, and venues to set up concert venues.• Closed all documentational arrears.• Developed merchandise at half the cost.• Developed and deployed a faster document processing system using improved contract wording.

• Promos, special projects, corporate and client (including non broadcasting) events arrangement;• market analysis, monitoring of demand;• development of the media plan and cost sheet, document management;• broadcasting actions and projects for target audience;• outsourcing promo companies organization;• communication with industry, non commercial and professional associations, awards sponsors;• merchandise, prize and presents provision during promos.;• development of the presentation and marketing materials in accordance with brand book.Achievements:• Division of marketing projects: - NRJ in the Mountain (spaciousness 1000 persons);- NRJ Modelbol (was integrated in VK Fest);• Makeups for the projects "All to Amsterdam" and "Ticket to Paris!".• Platform of the Detskoye Radio was integrated to:- Metro Family Day (spaciousness if more than 1000 persons);- Baby Weekend (spaciousness of more than 1000 persons);• Platform of the Avtoradio was integrated to: FIFA FAN FESTIVAL (spaciousness of more than 1000 persons); Motostolitsa.• Increase of the document flow due to use of the custom programs.