Dmitry Lambin Email & Phone Number

Valencia, ES

Bothell, Washington, United States

MeshInspector is a software for 3D data processing of point clouds, meshes, and voxels based on MeshLib SDK.

• Edens - Time tracker and invoicing for freelancers. B2B SaaS startup at MVP stage.
• Initiated 10 marketing experiments in pursuit of product-market fit testing hypotheses related to no-budget customer acquisition channels, visitor-to-sign-up rate optimization, onboarding, and retention.
• Raised product awareness by writing copies for the tech audience on digital media platforms (VC.ru, Habr.com, Medium.com), resulting in 6000 article views and 60 new users while spending zero budget.
• Interviewed 20+ C-level respondents from software development agencies ended in 30+ product insights reflected on the roadmap to improve the minimum viable product.

• Yamaha Music is the largest musical instruments B2B2C distributor. Product category – Digital Pianos.
• Managed 20 products and achieved revenue growth of 30% in 4 years through effective management of go-to-market strategies, competitive analysis, and market intelligence.
• Analyzed industry trends and researched user personas to develop a new product positioning strategy that captured a 5% greater market share in 1 year.
• Quadrupled the conversion rate of a category website from 3% to 13% by experimenting with CTA and UX.
• Generated 12,000 unique users, 20,000 page views, and 2000 CTA clicks in 5 weeks by leveraging social media and contextual advertising.
• Spearheaded digital marketing initiatives for the product marketing department; boosted customer acquisition by 40% through Google Ads, Facebook, Instagram, and content marketing campaigns.

• Produced and curated content, including blog articles, webinars, and live-streaming events to engage and educate diverse audiences; generated a total reach of 500K+.
• Executed 30+ offline and 20+ virtual events enhancing brand awareness and lead generation.
• Examined user experience to develop a new messaging strategy for a bestselling product that resonated with the target audience; messaging enhanced customer engagement on the product page by 60%.
• Created a range of sales collateral, including case studies, product sheets, and whitepapers that highlighted the unique value proposition of the products; collateral doubled inbound leads.
• Orchestrated sales enablement program that trained over 100 partners and sales staff on new product features and benefits, resulting in a 60% growth in sales within two years.
• Collaborated with cross-functional teams building connections with educational organizations that multiplied 10x times the number of influential teachers and sales from referral channels 2x times.

• Language Link is one of the largest offline language school chain that provides a full range of language services and franchising. B2C/B2B.
• Optimized visitor-to-trial rate by 10% by executing a rebranding project, reinforcing the brand through a revised logo and the descriptor "Language school chain №1”.
• Inspected 44 business units and provided 400+ recommendations for local promotion, utilizing market intelligence and market trends.
• Released 15% of the marketing budget by designing a cost-efficient sales enablement process to supply 76 franchise business units with promotional materials.

• Conducted a brand recognition survey to shape the marketing and brand strategies striving to expand market presence by 20%.
• Developed and implemented customer satisfaction and loyalty (NPS) research to gather customer feedback at the end of the courses and stimulate retention resulting in a 40% higher rate compared to the primary cohort.
• Grew attendance at the speaking club 2x times during the year by developing a new CRM segmentation method in email marketing.
• Devised 15+ email A/B tests reaching 20% OR and 10% CTR.

• Increased call-to-trial conversion rate by 20% of inbound calls by developing and implementing a new script emphasizing the value proposition.
• Developed templates for online web chat that reduced first response time to less than 30 seconds on average.
• Trained new hires and improved customer satisfaction ratings for the team by 10%.

Product Marketing Certified: Core

Master'S Degree, Brand Management, With Excellence

Bachelor'S Degree, Advertising

Postgraduate Degree, Digital Marketing Director, With Excellence

Postgraduate Degree, Language Interpretation And Translation (English)