MeshInspector is a software for 3D data processing of point clouds, meshes, and voxels based on MeshLib SDK.

Edens - Time tracker and invoicing for freelancers. B2B SaaS startup at MVP stage.• Initiated 10 marketing experiments in pursuit of product-market fit testing hypotheses related to no-budget customer acquisition channels, visitor-to-sign-up rate optimization, onboarding, and retention.• Raised product awareness by writing copies for the tech audience on digital media platforms (VC.ru, Habr.com, Medium.com), resulting in 6000 article views and 60 new users while spending zero budget.• Interviewed 20+ C-level respondents from software development agencies ended in 30+ product insights reflected on the roadmap to improve the minimum viable product.

Yamaha Music is the largest musical instruments B2B2C distributor. Product category – Digital Pianos.• Managed 20 products and achieved revenue growth of 30% in 4 years through effective management of go-to-market strategies, competitive analysis, and market intelligence.• Analyzed industry trends and researched user personas to develop a new product positioning strategy that captured a 5% greater market share in 1 year.• Quadrupled the conversion rate of a category website from 3% to 13% by experimenting with CTA and UX.• Generated 12,000 unique users, 20,000 page views, and 2000 CTA clicks in 5 weeks by leveraging social media and contextual advertising.• Spearheaded digital marketing initiatives for the product marketing department; boosted customer acquisition by 40% through Google Ads, Facebook, Instagram, and content marketing campaigns.

• Produced and curated content, including blog articles, webinars, and live-streaming events to engage and educate diverse audiences; generated a total reach of 500K+.• Executed 30+ offline and 20+ virtual events enhancing brand awareness and lead generation.• Examined user experience to develop a new messaging strategy for a bestselling product that resonated with the target audience; messaging enhanced customer engagement on the product page by 60%.• Created a range of sales collateral, including case studies, product sheets, and whitepapers that highlighted the unique value proposition of the products; collateral doubled inbound leads.• Orchestrated sales enablement program that trained over 100 partners and sales staff on new product features and benefits, resulting in a 60% growth in sales within two years.• Collaborated with cross-functional teams building connections with educational organizations that multiplied 10x times the number of influential teachers and sales from referral channels 2x times.• Launched a new product on a new market from scratch and skyrocketed sales to $1M level.

Language Link is one of the largest offline language school chain that provides a full range of language services and franchising. B2C/B2B. • Optimized visitor-to-trial rate by 10% by executing a rebranding project, reinforcing the brand through a revised logo and the descriptor "Language school chain №1”.• Inspected 44 business units and provided 400+ recommendations for local promotion, utilizing market intelligence and market trends.• Released 15% of the marketing budget by designing a cost-efficient sales enablement process to supply 76 franchise business units with promotional materials.

• Conducted a brand recognition survey to shape the marketing and brand strategies striving to expand market presence by 20%.• Developed and implemented customer satisfaction and loyalty (NPS) research to gather customer feedback at the end of the courses and stimulate retention resulting in a 40% higher rate compared to the primary cohort.• Grew attendance at the speaking club 2x times during the year by developing a new CRM segmentation method in email marketing.• Devised 15+ email A/B tests reaching 20% OR and 10% CTR.

• Increased call-to-trial conversion rate by 20% of inbound calls by developing and implementing a new script emphasizing the value proposition.• Developed templates for online web chat that reduced first response time to less than 30 seconds on average. • Trained new hires and improved customer satisfaction ratings for the team by 10%.