Launched premium innovative platform into the market which led to immediate revenue growth and market share increase in premium segments;

• Product portfolio development according to the UK market needs, pricing, market analysis (GFK), promotional planning, channel management, product launches, forecasting, creating product proposals;• Categories: cooking (free-standing & built-in), dishwashing, free-standing microwaves;• Customers: Amazon (co-ordinated launch of business relationships from marketing perspective), Argos, Appliances Direct;

Managed product portfolio (cooking category) during integration of Whirlpool Corporation and Indesit Company.• Developed and launched whole new suite of built-in cooking ranges as production platforms merged across all categories (ovens, hobs, hoods, microwaves);• Optimised pricing architecture across 3 major brands (Indesit, Hotpoint, Whirlpool) in order to reduce cannibalisation and improve average sales value;

Moved from Russia to the UK to take a role of category manager of built-in cooking and refrigeration

I was responsible for sales support in National chains in Russian Federation which is the key channel for the Company and the Russian MDA market. Those include: Eldorado, M.Video, Media Markt.Launched shop consultants team in Media Markt stores resulting in account’s 8% sales increase

I started my career at global FMCG company where I get best class knowledge and experience in trade marketing, planning, negotiations through driving Company's business in regional city area.Achievements: increased SOV in the area by 12%