Mediabuyer
· Manage the client’s account and the media members that work on it. · Create efficient, logical and strategic media plans for agency clients. · Oversee buyers on your account team to ensure that the plan is being executed correctly, efficiently, within budget and within deadlines. · Review specs and deadline sheets to ensure details input by media coordinators and media buyers are correct and send to account managers are accurate. · Create, review and edit media documents (timelines, RFPs, plans, agreements, client memos, contracts, etc) and ensure accuracy before any document leaves the agency. · Maintain appropriate and responsive working relationships with clients, vendors and staff. o Develop an intimate understanding of assigned client accounts and all related details. o Attend client meetings, internal and external. o Provide guidance, creative thinking and direction to clients. o Meet regularly with media reps and manage vendor relationships. o Disseminate pertinent information acquired from staff, clients and vendor relationships to the media team in a timely manner. Establish, track, optimize and report achievements of metric goals to our clients o Track client goals, budgets, and to ensure target audience are reached. o Monitor creative units after campaign launch to ensure accurate implementation. o Measure and optimize ROI, ROAS, Leads and any additional KPIs important to the client. o Analyze campaign statistics and results, and prepare performance summaries. information and demographics particular to client needs. o Monitor and advise on new trends in Interactive Media including reviewing new web sites, and informing about innovative and creative ad units and technologies. o Work with vendors to resolve any campaign set up, tracking, or billing issues
