Dmitry Mescheryakov Email & Phone Number

Saint Petersburg, Russian Federation

• strategic development of the brand;• conducting market and competitiveness analysis;• maintaining price policy, creating price lists;• optimizing product portfolio: new ranges launch; unsuccessful ranges removal;• developing and implementing sales support techniques, materials and tools;• developing and implementing annual marketing plans;• holding product presentations for the sales staff and partners; holding the workshops;• organizing incentive trips for partners;• budgeting sales;• running trade-marketing activities;• managing stock turnover;• communication with the manufacturers/factories (Europe, Asia), conduct of negotiations.

Saint Petersburg, Russian Federation

• developed and implemented annual marketing plans;• conducted competitor monitoring, market analysis;• ran trade-marketing activities;• developed packaging and manuals for OEM brands;• researched developed and launched new product groups;• managed contractual work with foreign suppliers;• developed POSM: printing materials, handouts, displays;• held product presentations for the sales staff and partners;• organized incentive trips for partners;• communicated with the manufacturers/factories (Europe, Asia), conducted of negotiations.

Saint Petersburg, Russian Federation

• developed POSM: printing materials, handouts, displays;• led the project of creating website for a new brand;• developed and implemented annual marketing plans;• interacted with designers, photographers, copywriters including foreign (English, German, Danish);• held photo shoots including an interior, product and shooting with people;• organized presentations and events for partners;• created point of sale design projects (showrooms);• participated in Russian and international exhibitions (Mosbuild, ISH, KBC).