Responsible for Product Marketing and Product Creation teams for all non-stick categories.- Responsible for Product Creation, Design, Brand and Marketing integration- Defined and Established the Easton Hockey design language - Defined & implemented a 5 year product launch cycle- Defined and hired a team within a specific budget to create and execute the product plan to meet the company goals- Responsible for managing $2 million Product Creation budget- Responsible for directing and managing the Product Marketing team including all Product Lines- Responsible for directing and managing the R&D team including team in Asia and Testing in Montreal, QC- Cerated an R&D structure and product plan to match the potential growth plans - Maximized productivity within a smaller team to execute required project loads- Spearheaded new product types and families, creating product plans and marketing platforms- Directed and organized design and development brainstorms to define and solidify the product development direction- Implemented Marketing stories that group and define the unique R&D Approach to product creation- Responsible for defining and driving the 2 Hockey Sub-brands, Synergy and Stealth- Created and visualized external and internal product presentations - Provided Creative and Visual Direction for all out facing presenations and marketing materials- Created and Rendered Marketing Assets for external Presentations- Provided Creative Direction for external facing Brand assets such as catalog and website- Presented the line and the marketing to the retail partners with every new launch

Leading a team to Conceptualize, Design and Develop products for multiple categories including Hockey Skates, Protective for Hockey, Baseball & Lacrosse. Along with Baseball Gloves, Batting Gloves and Bags

Leading a team to Conceptualize, Design and Develop products for multiple categories including Hockey Skates, Protective for Hockey, Baseball & Lacrosse as well as Ball gloves within Easton Bell Sports.

Responsible for developing graphics for the Baseball/Softball line of bats, as well as softgoods/hardgoods design and development.

- Conceptualized and illustrated designs specific to the Boys 5+ category- Lead the efforts to establish a more detailed, video game driven design within the toy categories- Was involved from concept design to commercialization- Worked for an extended period of time in Asia to finalize and commercialize products- Worked to implement new software and prototype initiatives into the design work flow- Helped hire and train new design recruits- Ran project individually from start to finish including design, CAD, costing and producing manufacturing ready files