www.ruvh.ru

Business Development Director (Project work)- Creation and Implementation of the Company's Strategy- Forming a portfolio of brands and SKU- Analysis of distribution channels and formation of priority areas- Finding free niches and creating new categories of drinks- Management of marketing, trade marketing and analytic departments- Negotiations with distributors and retail chains- Formation of marketing budget, PR supervision and work in social networks, SEO-site… Show more Business Development Director (Project work)- Creation and Implementation of the Company's Strategy- Forming a portfolio of brands and SKU- Analysis of distribution channels and formation of priority areas- Finding free niches and creating new categories of drinks- Management of marketing, trade marketing and analytic departments- Negotiations with distributors and retail chains- Formation of marketing budget, PR supervision and work in social networks, SEO-site optimizationAchievements:- Approval by shareholder and General Director Company's Strategy (Sales strategy, Commercial politics, Portfolio and Marketing strategy)- Sales growth from 70k (April) to 130k bottles (September), from 40% of sales plan implementation to 83%- Restyling of main brands (Bahchisaray cognacs and wines, Wines of South series) and creation of new brand and products (sparkling wines, table wines, cognac in gift box)- Forming sales and trade marketing department (hiring Sales Director and Regional managers, Trade Marketing Director)- Preparing the Company for the sale to other alcohol holding group Show less

- Developing and implementing annual marketing plan, delivering its main KPIs- Creating brand communication (ATL, BTL), developing media plans- Launching support of the brand in digital, approving the strategy- Initiatinging and conducting trade marketing programs- Preparing and executing launch plan for new products and SKUs, approving portfolio strategy for the brand, and the initiation of its implementation- Developing new merchandising standards for the brand… Show more - Developing and implementing annual marketing plan, delivering its main KPIs- Creating brand communication (ATL, BTL), developing media plans- Launching support of the brand in digital, approving the strategy- Initiatinging and conducting trade marketing programs- Preparing and executing launch plan for new products and SKUs, approving portfolio strategy for the brand, and the initiation of its implementation- Developing new merchandising standards for the brand "Parliament"- Developing unique POSM- Managing junior brand managers Show less

www.pilsner.ru, www.kozloviza.ru, www.total-group.ru- Development of marketing strategy for Pilzner and Kozloviza restaurants- Management of marketing department (4 persons: 2 marketing managers, brand manager, designer)- Negotiating budgeting and activities with the SUB Miller company (nowadays the Efes)- Development, coordination and control of implementation of marketing programs- Creation and start of the advertizing flights