Lead chanel strategy development, identify opportunities and bottlenecks through continiuos performance monitoring, define the key touchpoints and mechanics to ensure most effective prioritization and implementation across 3 categories: Beverages, Snacks and Juices;Developed and launched in-store execution programs for organized and independent trade channels:- doubled contracts compliance with 95% reporting discipline, +30% revenue growth in participating KA outlets- 99% reporting,… Show more Lead chanel strategy development, identify opportunities and bottlenecks through continiuos performance monitoring, define the key touchpoints and mechanics to ensure most effective prioritization and implementation across 3 categories: Beverages, Snacks and Juices;Developed and launched in-store execution programs for organized and independent trade channels:- doubled contracts compliance with 95% reporting discipline, +30% revenue growth in participating KA outlets- 99% reporting, double standards compliance from 30.7% to 61.6%, +4-9% increase of revenue in participating outlets- 3 waves of national external audits, improving reports accuracy to 70-85%, identified and fixed gaps and team levelTested and rolled to 50K outlets shelf programs utilising image recognition technology as a part of field tasks and bonusLed the development, communication and rollout of Po1+ in-store standardsRe-developed and implemented pre-season equipment placement program, placing >100K pieces of equipment and achieving the plan on time and full for the first time in PepsicoCut discounts budget overspend by 12 mln USD by setting up budget tracking at regional levelTripled targets compliance from 19% to 61% in 6 months through robust tracking and regional gaps identificationImplemented 4 waves of Trade loyalty program, resulting 10-18% revenue growth in participants Show less

Develop and implement an integrated marketing plan to revert Moscow from decline to growth. Business development suport in all key marketing areas - distribution, trade marketing, promotions.- Additional retail communication boost agreed and implemented, - Contingency plan in response to kiosks universe decline developed and acted upon- Promotional agencies work restructured to allow for more agility and greater scope of activities- Increased the scale of Rothmans promotion by… Show more Develop and implement an integrated marketing plan to revert Moscow from decline to growth. Business development suport in all key marketing areas - distribution, trade marketing, promotions.- Additional retail communication boost agreed and implemented, - Contingency plan in response to kiosks universe decline developed and acted upon- Promotional agencies work restructured to allow for more agility and greater scope of activities- Increased the scale of Rothmans promotion by 50%- share decline reverted into 5 months of consecutive share growth – the longest since 2007 Show less

S &OP : annual marketing strategy development, cycle plan and sales planning, led/facilitated relevant cycle of meetingsMarket analytics: market reviews, competitors monitoring, brands & units performance analysis, activities impact assessment & evaluation;- improved sales forecasts by including the distributor & wholesale stocks monitoring into Sales & OpPlan cycle- Introduced regular price monitoring to better understand shares performance in maturing market- Managed the… Show more S &OP : annual marketing strategy development, cycle plan and sales planning, led/facilitated relevant cycle of meetingsMarket analytics: market reviews, competitors monitoring, brands & units performance analysis, activities impact assessment & evaluation;- improved sales forecasts by including the distributor & wholesale stocks monitoring into Sales & OpPlan cycle- Introduced regular price monitoring to better understand shares performance in maturing market- Managed the project to decrease stocks & working capital by improving forecasting at distributor side- Developed Brand & Business Units dashboards, providing KPIs overviews at a glance- Set up a test-market sample of outlets, allowing to test activities & immediately assess new offers performance Show less

TM&D strategy, channel plans & retail programs development, Field Force P&L accountability, monthly marketing plan coordination; head of cycle planning, forecast meeting, facilitator of Top Team Sales & Operations plan meeting- carried out first retail census, outlets classification & investments prioritization- launched Field Force tracking system for 200 users and delivered US$1.4 mln. savings, (project further rolled out to other markets);- managed Route-to-Market project to… Show more TM&D strategy, channel plans & retail programs development, Field Force P&L accountability, monthly marketing plan coordination; head of cycle planning, forecast meeting, facilitator of Top Team Sales & Operations plan meeting- carried out first retail census, outlets classification & investments prioritization- launched Field Force tracking system for 200 users and delivered US$1.4 mln. savings, (project further rolled out to other markets);- managed Route-to-Market project to analyse current coverage & propose way forward in improving active and controlled distribution in lower-yield areas; Show less

Key responsibilities: maintaining the CRM solution, implementing the business processes in it, ensuring the reporting reflects the KPI and provides the information for proper operations evaluation

Key responsibilities: the planning of Annual Plan in coordination with Brand; development, implementation and evaluation of the Trade Marketing side of cycle activities, control over the activities development procedure, chair of CPM & RMDM meeting Developed and agreed the cycle planning policy Included the regional agencies in a series of national activities throughout the year, allowing for large scale active (promo personnel based) activities The number of consumer… Show more Key responsibilities: the planning of Annual Plan in coordination with Brand; development, implementation and evaluation of the Trade Marketing side of cycle activities, control over the activities development procedure, chair of CPM & RMDM meeting Developed and agreed the cycle planning policy Included the regional agencies in a series of national activities throughout the year, allowing for large scale active (promo personnel based) activities The number of consumer contacts increased five-fold compared to the previous year Shortened the trade activities development timings by implementing the modular approach Show less

Development and implementation of the national activities for Pall Mall and Kent brands- BTL for Kent 3-tek re-launch- Direct marketing projects- Wings National promo evaluation and follow up- Simulated test market project preparation- Re-launch follow up cycle activity

Responsible for the imlementation. control, evaluation of the national activities in the Far Eastern regionDevelopment, implementation, evaluation of the regional activitiesManagement of the regional marketing budget- Conducted the first regional series of Horeca events, first regional consumer oriented promotions in GC, retailer advocacy scheme in GC- First regional through the line promotion in GC&Horeca- Set up volume impact traction of consumer promotions

Key responsibilities: Advertising budgeting, creative development, placement, agencies management, branch support.- In three years the company ranked 5 became №2 In overall regional rating- No. 1 in automotive insurance- “Buy a tank or an insurance” campaign (there are more, but I particularly like this one:)