Accelerated Product LaunchLed the successful launch of a life insurance product in 3 months (versus 6 months), increasing purchase conversion rate by 3x. Initiated a website landing page and welcome SMS to support product rollout.Product Discovery and OptimizationEngaged in product discovery, validating hypotheses to enhance customer experience and business performance. Analyzed market trends and customer journeys, developing actionable proposals for product improvements.Prototyping and Pilot LaunchesDeveloped product concepts and technical requirements, overseeing pilot launches and monitoring key metrics. Collaborated cross-functionally to ensure product optimization and alignment with customer needs.

Profile Data EnrichmentIncreased profile data completion by 20% through personalized banners and email enrichment during authentication. Developed seamless transitions between MTS ecosystem apps, boosting seamless user journeys by 87%. Constantly analyzed app2web transitions for better user experience.User Experience and Feature DevelopmentCreated seamless login features, including QR code entry and 2FA email integration, reducing support load. Enhanced user onboarding with data autocomplete and profile recovery features in collaboration with biometrics and big data teams.Product and Research LeadershipLed user research, usability testing, and competitor analysis to inform product decisions. Developed prototypes and wrote detailed product requirements. Generated impactful product ideas to drive metrics improvements and supported sprint planning.

Remote Workplace ImplementationLed the implementation of a Remote Workplace project, enabling 100+ new employees to onboard remotely without office visits. Optimized the manager's dashboard for hardware issuance visibility. Improved UX and design of key platforms, enhancing stakeholder experience.Process and Product ManagementDeveloped and optimized employee onboarding processes in Miro and Figma. Managed product roadmaps, backlog, and feature prioritization for various projects. Collected and analyzed customer feedback (CustDev), ensuring continuous process improvements.Data-Driven Process OptimizationBuilt target and current CJM HR processes and BPMN diagrams using MS Visio. Managed project documentation in Confluence and tasks in Jira. Tracked key performance metrics (CES, NPS, CSI) to drive product enhancements based on VOC analysis.

Breakthrough: • reduced up to 20% of the price for top selling items.• constant new project development and proactive participation in themPurchase, order support, participation in tender purchases, work with European, Russian, Asian suppliers, search for suppliers of complex technical products for urban public transport.

• analysis and development of the company's website in a team with developers and designers (recommendations, segmentation), set tasks in jira.• created and developed several sub-brands• creating a corporate identity for the products of the new brand in close cooperation with a team of designers and IT specialists.• data-driven approach, ability to convince and reason in dialogue with stakeholders.------Development and analysis of the site, study of data from Yandex.metrics, work on the creation of new features in a team with designers and developers.Build funnels, customer paths, custdev users.

Breakthrough: • participated in key contact signing with Asian Partners • export development with current partners----Preparation of analytical reports, logistics (cycle of operations), communication with brokers, transport companies, warehouses, insurance companies, workflow, archiving of documentation, monitoring the shipment and customs clearance, preparation of responses for official state bodies, preparation of invoices, packaging sheets, invoices; work in 1C; data analysis (including the search for the most profitable for the cooperation of transport companies / customs brokers), translation of documentation, technical and marketing literature, business correspondence and negotiations in two foreign languages ​​- Chinese and English.Work was underway to expand the customer base in the Chinese direction. I participated in negotiations with Chinese customers during a week-long business trip in Beijing.