Design Director
London Area, United Kingdom
Creating a media and broadcasting system for chess players and fans. The goalwas to create a new digital image of chess as an interesting, fashionable and intellectual sport. The site tells about the world of chess, provides up-to-date player ratings and broadcasts the best games from the original source.Key achievements:• The World Cup in New York in 2016 was watched by 12,000,000 peopleon the website;• A complete product creation from scratch;• A study and audit of current chess media and game portals, formation of primary requirements for theproduct and formulation of the USP for paid subscriptions;• A separate task to understand and form the TA, since chess consumers are a very diverse and mostly archaic audience;• Prototyping and design of all versions of the media site and broadcast system with integration of videostreaming, interactive game boards, analytics, chat and player rating systems;• Brand development and communication media, communication with a focus group of players, analysts and ordinary users;• Analysis of product usage statistics, building hypotheses, launching a/b tests;• Creating marketing offers dedicated to key chess events;• Working with media and creating the image of a digital and brand product in specialised media.