Business strategies. Development of strategies aimed at reaching number one position at professional cosmetic materials countrywide market.Startup projects. Launching new projects including R&D department, chemical lab, two domestic manufacturing units and three foreign factories, customer service department, online marketplace sales project, mass market expansion project, international sales project, online edtech project. Business development. Building, re-building, extensive evaluation and development of business processes, and making the company structure efficient and highly productive.Product development. Launching 14 new brands, 40+ new product categories, 500+ new products.Top level management. Creation and effective management of a team over 250 employees.Key Achievements: • Turned a family strartup into a nationwide #1 company with a 40% market share.• Launched key brands that reached brand awareness of 95+% of target audience.• Developed a customer loyalty resulted in NPS of 90+ for all main business units.• Increased company revenue by 12+ times, net income by 10+ times.

Strategic marketing. Target markets defining, positioning, strategic development, planning and forecasting, key indicators monitoring, efficiency analysis.Sales. Reforming a sales system, searching and multi-level assessment of potential projects by my own methods, evaluation of company’s chances to win a tender and deciding on whether to participate in it.Research and analysis. Studying and forecasting the state of the market, searching for new market segments, niches and opportunities, competition analysis. Product development. Meeting client’s demand on services, shaping internal processes, monitoring the execution of these processes, and initializing all the necessary changes.Promotion and branding. Managing all advertising and PR activities of the company. Internet promotion, SEO, SMM. Re-branding and brand development.Customer relations management. Designing, launching, and maintaining a system that helps to bring back former customers.Key Achievements: • Developed a new method of projects assessment recognized by a leading business magazine Expert.• Reduced sales and marketing costs by 37% and simultaneously increased the chances to get orders by 150%.

Strategic marketing. Setting goals for the company for 10 years ahead, defining strategies for obtaining the goals, positioning of the company, evaluating and selecting the markets for operations, conducting competition analyses and PEST analyses. Forecasting. Markets development forecasts, price changes forecasts, external factors forecasts; the range of the forecasts was 10-15 years.Promotion. Defining promotion strategies, participation in development of advertising and PR campaigns, working with media.Sales support. Development of sales plans and charts, setting sales goals for objects, sales analysis. Product development. Analysis of land plots, best use suggestions, concepts development, pricing and positioning, sales plans setting. Key Achievements: • Developed a forecasting system enabling to eliminate ineffecient investments in land plots by 100%.• Increased aggregate ROI by 17% and aggregate ROMI by 60+%.

B2C marketing, strategic and operational. All levels and components.Advertising and promotion. ATL, BTL & PR, all kinds of advertising. Regional and nation-wide campaigns. Co-activities with international corporations. Calculation of return on marketing investments. Sales management. Long-term and short-term planning. Sales personnel motivation and KPI setting. Sales standards development. Pricing and category management.Market researches. All kinds. Self-conducted and outsourcing. Trade marketing. All levels: national wholesale, regional wholesale, retail channels.Merchandising. Full cycle, from concept creation to points of sales implementation.Key Achievements: • Turned a local retail chain into a nationwide Top 5 player.• Developed a higly efficient marketing system enabling ROMI of up to 400%.• Helped to pack the business for an acquisition by a #1 national player for ~250% of a fair market price.

Defining marketing strategy, organizing marketing activities and advertising campaigns, conducting market researches, creating telemarketing service, PR activities, managing marketing department.

Organizing and conducting market researches of various types, market analysis, creating tools for competition analysis, informational and marketing support for new projects, managing market research group.

Organizing and conducting market researches, participating in defining of advertising strategy, developing and evaluating new business opportunities, informational support.

Defining marketing strategy, organizing advertising campaigns and marketing actions, starting and leading an advertising agency, creating ideas and scenarios for advertising, managing marketing and advertising department.