Business model revisioning, development and alignment to changing environmentPricing and licensing, Sales operations, Communication and promotionPartner channel strategy and executionFuture product invisioning Strategic investmetns

Advising on partner strategies and models to expand network of resellers across whole value chain within yaht and all connected industries. Challenging the vision of product and services roadmap to explore new opportunities and identify key value.

Global business development Adviser to the Board and CEO New markets for Equestic products opened and scaled by a re-defined market opportunity, developed Go-to-Market strategy, adopted product positioning to market requirements, refreshed pricing and channel strategy.• Complete external business and product/services due diligence and company evaluation• Shareholder management, strategic Investment scouting and fundraising• Key business functions review, P&L and burn-rate… Show more Global business development Adviser to the Board and CEO New markets for Equestic products opened and scaled by a re-defined market opportunity, developed Go-to-Market strategy, adopted product positioning to market requirements, refreshed pricing and channel strategy.• Complete external business and product/services due diligence and company evaluation• Shareholder management, strategic Investment scouting and fundraising• Key business functions review, P&L and burn-rate check-in• Product mission and market positioning refresh to align with key customer needs• The focused geo markets and micro-segments definition and launch• Communication strategy development, content adoption, awareness and lead-gen flows development• Partner selection and onboarding with focused readiness and co-marketing• Loyalty program development and launch with fast onboarding and good traction• Product localization, certification and launch on specific market with quick take-off Show less

The new Enterprise launch with IP spin-off from mother company. Sales plan laning despite high market turbulence. New strategic investor engagement to support market expansion and securing development resources. Portfolio of co-depended products envisioning and launch with complete IP registration and branding.• Market opportunity evaluation, segmentation and sizing by priority scenarios and needs• Business model envisioning, development and revisions aligning to changing… Show more The new Enterprise launch with IP spin-off from mother company. Sales plan laning despite high market turbulence. New strategic investor engagement to support market expansion and securing development resources. Portfolio of co-depended products envisioning and launch with complete IP registration and branding.• Market opportunity evaluation, segmentation and sizing by priority scenarios and needs• Business model envisioning, development and revisions aligning to changing environment • Business plan development with ROI model, pitching and securing required investment • Company mission and product positioning definition, naming and branding• New entity setup, org structure, key functions, compensation models, operations, controls and reporting systems• Operation management, sales execution, management team staffing, people development • Spin-off execution with product/services development and delivery processes due diligence, key assets determination, evaluation and packaging for transition to new entity• Product development supervising, pricing and licensing, partnership models • Sales plan landing by key contracts signing and delivering according to business plan Show less

Leading the team through the deepest and broadest changes ever happened in Microsoft Russia before. 1) Shift in marketing approach from Product/Business Group focused silo to cross-BG solution areas. 2) Change in marketing mix and how we plan, execute and measure marketing impact.3) Align marketing and operations with new trade regulations, local and geopolitical reality. 4) Define new operating model - on what and how we focus resources - set targets, forecast, transact and… Show more Leading the team through the deepest and broadest changes ever happened in Microsoft Russia before. 1) Shift in marketing approach from Product/Business Group focused silo to cross-BG solution areas. 2) Change in marketing mix and how we plan, execute and measure marketing impact.3) Align marketing and operations with new trade regulations, local and geopolitical reality. 4) Define new operating model - on what and how we focus resources - set targets, forecast, transact and incentivize. Indeed - the most exciting yet challenging job in Microsoft.5) Build strategic partnerships to unlock broad business opportunities and overcome business blockers.Indeed it was the most exciting yet challenging job in Microsoft. Show less

Defining and executing the Cloud Strategy in Russia - including private cloud technologies, Microsoft Azure - as Public Cloud Platform, hybrid technologies, Data platform and software development tools.

Leading the team of business development managers aimed to drive Russian software ecosystem development from startups - up to WW leaders burned in Russia, in all industries from healthcare and financials - up to game and media companies.

Managing the partner channel for enterprise market in Russia include transactional licensing part and service providers.