Duyen Le Email & Phone Number

Orange County, California, United States

Los Angeles Metropolitan Area

Huntington Beach, California, United States

- Assume primary responsibility for developing, expanding, and increasing the brand awareness of Clever Care Health Plan, reaching out to community organizations, non‐profits, and religious organizations to identify and schedule marketing events and begin negotiations for partnership opportunities. Evolve existing Providers and Community relationships to increase sales performance- Establish and continually maintain positive relationships with vendors and the communitypartners thus resulting in lead-generating events/activities and increased awareness of Clever Care Health Plan and its products- Planned, developed, coordinated, implemented, and evaluated programs for Clever Care Community Centers throughout Los Angeles and Orange County- Assist the manager in budget development by gathering, analyzing, and reporting data; and monitor assigned budgets, report variances, and provide projections and recommendations as requested

Seattle, Washington, United States

-Built out new Google Ads Campaigns utilizing correct account structure. Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.-Managed a Google Ads account to meet specific, short-term optimization goals. Focused on ensuring the proper structure of ad groups and proper match types for keywords.-Conducted keyword research to determine most profitable, lowest cost search terms. Conducted competitor research to understand competitor’s ad strategies.-Optimized Landing Pages to improve Ad Quality Scores.-Used Google Analytics to assess visitor behavior on websites, make adjustments to paid campaigns and organic search strategies, and reduce bounce rates. Increased page views, conversions, and time customers spent on site.-Conducted A/B Split Testing of ad copy to increase CTR, lower CPC, and increase conversions. Conducted A/B Split testing of email copy to find the most appealing emails to customers and increase conversions.-Sample Google Ads Structure Spreadsheet via Google Drive.-Helping in adopting a data-driven approach to paid search.

High School Degree

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services