• Building out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing. • Managing and identifying social media opportunities to engage fans, launched Face book promotional campaigns, developed video marketing to increase performance and rankings. • Directing digital marketing & analytics plans using marketing strategies involving SEM, SEO, Display Prospecting & Retargeting, Content & Social and affiliate media leading towards lead generation for business while ensuring cost per visit, conversion rate and overall ROI. • Working with clients for their digital marketing goals and achieving those by making plan and executing one by one. • Experienced in designing and developing responsive design websites. • Comfortable working with debugging tools like Firebug, Chrome inspector, etc. • Working with the development team to ensure SEO best practices are properly implemented on newly developed code. • Executing recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords • Developing optimization strategies that increase the company's search engine results rankings. • Building brand love and drive positive engagement on social media platforms. • Improving the user experience on the company’s website (Includes design, content and usability) • Work closely with the other team members to meet business goals. • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them. • Providing detailed monthly and quarterly results overviews to clients and Participating and supporting in delivering results and presentations to clients.

• Performing keyword research in coordination with business objectives to optimize existing content and uncover new opportunities• Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Supervise all the execution details including campaign ideation, creatives development, Landing page creation etc.• Creating Adwords Ads that will run on google search network & testing different ads, by creating different headlines and different ad copies.• Finding new adverting channels on the web which align with our objectives and testing them.• Performing landing page optimization to improve conversion rate and quality scores of ads.• Designing, implementing and shooting email marketing campaigns and ensuring mobile-friendly email templates.• Managing and identifying social media opportunities to engage fans and launching Facebook promotional campaigns.• Develop and implement ORM strategies that align with corporate objectives to reduce/mitigate operational risk;• Building brand love and drive positive engagement on social media platforms.• Improving the user experience on the company’s website (Includes design, content and usability)• Work closely with the other team members to meet business goals.• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.

• Creating xml sitemaps and HTML sitemaps for Google, Yahoo and Bing.• Handling email marketing for various events.• Landing page optimization to increase conversion rate and quality scores in Adwords.• Making impact on brand development and web site traffic growth.• Managing many social media profiles on various platforms like Twitter, LinkedIn, Google+, Pinterest - Facebook (work include increasing social reputation management, brand development, increasing network by connecting with potential customer.• Developing content for social media posting, designing creatives.• Working with the website development team to analyse site code, website structure and maintain user interface and experience.• Auditing title tags and meta data on a regular basis for search engine optimization compliance.• Continually monitor and preparing strategy to increase organic search traffic.

• Managing seasonal digital marketing brand campaigns including creative development, website content updates and social media widget integration.• Coordinates with Marketing and Sales teams as well as key agency media partners to gather information towards analysing efficiency and return on Investment (ROI) of all brand management events.• Handling day-to-day SEM activities including campaign planning implementation, budget management, performance review, and optimization of paid search campaigns.• Preparing Site Analysis Report for websites.• Created Google Ads account and created multiple campaigns, ad groups and ad copies.• Affiliate channel marketing for increasing sales from different sources • Lead generation for both B2C and B2B.• Performing off page activities like article submission, blog optimization & submission, directory submission, classified submission and search engine submission.• Landing page optimizations for conversion rates & improvement of Quality Scores.• Working on website design part in need basis and professional knowledge of photoshop.• Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates etc.• Making daily, weekly and monthly work reports along with Bench Marks.• Creating and Implementing E-mail marketing strategy.