• Lead the hard launch of Furniture category in Amazon Mexico.• Managed and expanded Furniture retail category for Amazon Mexico from the go to market strategy to finance scope.• Developed and executed the import products strategy for Home, Kitchen, Furniture, Pets and Lawn & Garden categories in Amazon Mexico.

• Developed the private brand (Amazon Basics) strategy for Kitchen, Furniture, Home and Pets categories in Amazon Mexico.• Defined the Accelerator Brand (AC) strategy for five categories in Amazon Mexico through the negotiations, launch and positioning of +151 new exclusive products and +6 brands with top vendors.• Managed and developed top brands for Furniture, Home and Kitchen categories in Amazon Mexico.

• Managed and developed vendor accounts in the business groups of Consumables and Lifestyle.

• Developed a proposal to align the operational capacity with the actual demand relatedwith the number of transactions in cards, modifying the current schedule and the numberof employees in the teams.• Established and defined KPI’s to measure the productivity of the operational teams inMexico and Spain, which are responsible of the antifraud processes in cards.

• Developed and implemented new sales strategies for Real Estate developers, achieving an increase of more than 15% in sales.• Administered and consolidated a portfolio of more than 15 clients.• Created a new methodology with a Credit and Collection Department to avoid past-due portfolio.

• The goal of this Talent Development Program (TDP) is to develop the leaders of tomorrow to support future business growth. Individuals hired as Talent Development Professionals will be placed in a 12-18 month intensive, hands-on developmental program that will build the foundation for a long successful career in CEMEX. During the program, Talent Development Professionals will participate in leadership development sessions in order to enhance management capabilities, and participate in a several projects in order to collaborate and network with others.• Designed and implemented different projects for diverse departments in the main fivedivisions and more than six cities.• Developed of the project “Onboarding Constructores” for the VP-Ready Mix.

• Defined new sales strategies oriented to other businesses avoiding intermediaries andthe extra costs, obtaining an increase of more than 10% in profits.• Maximized sales at an average of 20% per month through negotiations with newcompanies.

• Proposed a new purchasing plan with the construction department, reducing the materialwastage in a 3% and its budget.• Established procedures and strategies with the different departments, in order to complyin time and form with all the LEED Certification requirements, achieving this certification.