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🚀 Passionate Marketing Leader | Team Builder | Focused on Impact 🚀I'm a seasoned marketing leader currently serving as the VP of Marketing at the Chicago Bulls, where I'm focused on building a progressive marketing function by leading brand, marketing, digital product, performance marketing, and basketball programming teams. I believe I excel in building high-performing teams, aligning marketing efforts with organizational strategy, and driving impactful initiatives. In my prior role as Senior Director of Digital at the Chicago Bulls, I modernized the organization's digital approach, resulting in significant growth in corporate partnership and ticketing revenues. Additionally, as a Digital Consultant for the Chicago White Sox, I achieved a 3.5x increase in digital revenues over an 18-month period.With a background as the Director of Digital Strategy at Hyatt Hotels, I led global and local social efforts, defining clear strategies and managing a team to drive ROI. My education includes programs from Kellogg School of Management and The Starter League, complementing my BSc in Business from the University of East Anglia (UK).Beyond my professional endeavors, I'm passionate about cooking, traveling, reading, and staying active through sports and exercise.
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Chief Marketing OfficerChicago Fire FcChicago, Il, Us -
Chief Marketing OfficerChicago Fire Fc Jan 2024 - PresentChicago, Illinois, Us -
Vice President MarketingChicago Bulls Jul 2021 - Dec 2023Chicago, Illinois, Us -
Senior Director Of DigitalChicago Bulls Jul 2019 - Jul 2021Chicago, Illinois, Us
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Digital DirectorChicago Bulls Jun 2016 - Jun 2019Chicago, Illinois, Us
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Digital ConsultantChicago White Sox Oct 2020 - Dec 2022Chicago, Il, Us -
Director, Digital Strategy & ActivationHyatt Hotels Corporation Oct 2012 - May 2016Chicago, Il, UsIn October 2012 I started working as the Director of Digital Strategy & Activation - a role in which I lead the global social team. Our long term vision is to make Hyatt a 'social business', but short-term our focus has been on setting the social foundations upon which to achieve business goals.So far we've seen the team grow from 2 people to 7, we've launched a 24/7 'Control Room' out of our global call centers, we've written & published our 'Global Social Book', integrated our offering into the brand teams & worked on increasing education levels throughout the organization. We've also lead numerous campaign efforts and changed our agency model away from working with AORs and towards working with a roster of agencies on a project by project basis - saving the company from expensive AOR fees and increasing the quality of the work. The work I'm most proud of is the global social strategy work, which clearly outlines the long term vision and the 5 business objectives that we are working against. This gives the team a framework against which to operate and holds us accountability for moving the business forward. -
Manager, International Digital Marketing & StrategyHyatt Hotels Corporation Jun 2011 - Sep 2012Chicago, Il, UsIn June 2011, I joined Hyatt to help build their international (non-US) marketing team, working with digital agencies located throughout the world.In this role, I oversaw a large scale RFP and global agency transition - in the process decentralizing our digital media efforts & decision making, away from the corporate office and towards our hotels & our divisional colleagues. I was responsible for overall digital performance (including paid search, SEO, display, mobile & local listings) and for putting in place the correct people, processes and technologies to maximize performance against both dr and branding initiatives globally.
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Director, Americas RegionResolution Media - Omnicom Media Group Jan 2010 - Jun 2011New York, Ny, UsAs the AMS (Americas) Director, I managed a team of 9 running campaigns for HP's 'Imaging & Printing' and 'Enterprise Business' groups in the US, as well as taking on responsibility for ensuring alignment & coordination across the Americas. As a team we managed campaigns across Search & Social.I initially joined Resolution Media as a Supervisor, before being promoted to the America's Director role. I joined at the point of the transition of the HP business to Omnicom, and spent most of my first few months setting up processes to ensure efficiencies between the agency & the client, as well as aligning Resolution with Omnicom's wider offering. Once past this initial set up phase I started to focus on driving best practices, forward thinking strategy, exploring new channels, thought leadership & media integration. -
Account ManagerMec May 2008 - Jan 2010London, London, GbAt MEC I gained valuable experience working across both DR & Brand clients - over a wide variety of sectors (mainly in recruitment, finance & entertainment.) I also gained experience working with a number of technologies, including Atlas and Dart for ad-serving, Google analytics & Web Trends for on-site analytics programs and AdGooRoo & Keyword Spy for industry insight/keyword research. I also had opportunities to work on a number of large scale pitches as well as up-selling search to existing agency clients.I initially joined as 'Account Executive', before being promoted to 'Search Account Manager'.Clients included Bank of America, Monster, Nintendo, Chanel, Sony Ericsson, Orange, Fiat & Alfa Romeo. -
Area ManagerUkw - Mid Essex Jan 2007 - Mar 2008Ran a crowd-sourcing loyalty card program in my local area, working with smaller businesses to drive consumers back into locally owned businesses. Worked on client acquisition strategies (via direct mail, sales presentations & networking), along with client relationship management & devising marketing strategies to sell loyalty cards to the local population (including search & social based campaigns as well as more traditional leaflet drop campaigns).
Dan Moriarty Skills
Dan Moriarty Education Details
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Northwestern University - Kellogg School Of ManagementKellogg Chief Marketing Officer Program - 2015 -
The Starter LeagueUser Experience Design
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University Of East AngliaBusiness Management
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St John Payne
Frequently Asked Questions about Dan Moriarty
What company does Dan Moriarty work for?
Dan Moriarty works for Chicago Fire Fc
What is Dan Moriarty's role at the current company?
Dan Moriarty's current role is Chief Marketing Officer.
What is Dan Moriarty's email address?
Dan Moriarty's email address is dm****@****ail.com
What is Dan Moriarty's direct phone number?
Dan Moriarty's direct phone number is +131280*****
What schools did Dan Moriarty attend?
Dan Moriarty attended Northwestern University - Kellogg School Of Management, The Starter League, University Of East Anglia, St John Payne.
What are some of Dan Moriarty's interests?
Dan Moriarty has interest in Chicago Bears, Sime, The Boss Group, Marketing On Facebook, American Airlines, Espn, Fast Company, Flipboard, Hgtv, Resolution Media.
What skills is Dan Moriarty known for?
Dan Moriarty has skills like Digital Marketing, Digital Strategy, Digital Media, Online Marketing, Marketing Strategy, Strategy, Sem, Ppc, Social Media, Social Media Marketing, Marketing, Seo.
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