As Senior Vice President at The Parts Authority, I oversee global supply chain, cost management, and business development for the Collision and Private Branding. Focused on optimizing product sourcing, fostering supplier partnerships, and ensuring operational efficiency across our extensive network to strengthen capabilities, enhance customer value, and lead our team toward ongoing success.

In 2019, I joined CarParts.com as Chief Marketing Officer, taking on the mission to transform the company from a limited market place -based operation into a nationally recognized online leader in automotive parts. With over 30 years in the automotive aftermarket and omni-channel supply chain industry, I leveraged my experience to initiate a complete brand and supply chain overhaul, setting the foundation for unprecedented growth.Brand Development and ExpansionOne of my core initiatives was building brand trust by creating proprietary, high-quality brands that consumers could rely on. This included: • DriveWire for automotive electronics, meeting the demand for reliable tech components. • TrueDrive for suspension and undercar parts, prioritizing durability and performance. • SureStop for braking systems, ensuring safety and stopping power. • DriveMotive for comprehensive automotive parts solutions.These brands offered premium quality and established CarParts.com as a trusted name, which quickly built loyalty and boosted our reputation.Supply Chain TransformationTo support our expanded product range, I established over 40 new direct brand partnerships with top manufacturers. This ensured a consistent supply of premium products, streamlined procurement processes, and improved our inventory management, resulting in faster fulfillment and reduced lead times.Operational and Financial GrowthThese strategies produced outstanding results: • Revenue: CarParts.com saw record fiscal sales growth, more than doubling in size within three years. • Market Position: The company evolved from an eBay-centric operation into a national leader in online automotive retail. • Customer Reach: With expanded product lines and an optimized platform, we attracted a broader, more loyal customer base.These efforts established CarParts.com as a powerhouse in the automotive aftermarket, built on quality, customer trust, and operational excellence.

MDMC, is a platform that connects automotive parts distributors with manufacturers, effectively managing global supply chain requirements. The company focuses on undercar parts, collision parts, and engine and electronics components, ensuring top-tier distribution for clients. MDMC’s network includes global distribution partners, from large retailers to specialized automotive product distributors. The company emphasizes excellence in data management, branding, and supply chain optimization, leveraging over 50 years of automotive industry leadership experience. 

SVP of Merchandising and Inventory Management