David Phillips Email & Phone Number

Pittsburgh, PA, US

Suwanee, Georgia, US

Avail Infrastructure Solutions is a global provider of application-critical equipment, technologies and services to the power generation, transmission, distribution, oil & gas and industrial markets. I manage marketing activities for the following business units:- Rig-A-Lite manufactures explosion-proof lighting solutions for the world’s most hazardous.

Warrendale, PA, US

• Managed marketing initiatives and internal/external communications for the German manufacturer's North American sales office, working with regional managers, market managers and a network of 90 distribution partners in.
• Introduced an inbound marketing automation program to streamline lead assignment, sales follow-up and project registration tracking.
• Built email nurturing campaigns to push product information to prospects, while collecting market data according to established KPIs, attaining a 29.2% open rate and 21% click-through rate, with an unsubscribe rate of.
• Developed a secure web portal for use by our distribution partner network, for regular communications, information downloads and sales leaderboards.
• Created a multitude of new content for use in paid search and email nurturing campaigns, including original articles and a series of 10 white papers.
• Developed an interactive touchscreen product presentation for use at industry events.

Pittsburgh, Pennsylvania, US

• Pittsburgh chapter of the International Association of Business Communicators (IABC). Served two-year term to plan and produce monthly educational seminars and annual workshop. Organized topics, speakers, locations.
• "Truth, Lies and Marketing: The Era of Alternative Facts" (Spring 2017)
• "Crisis Communications: Facing the Challenge" (Winter 2017)
• "Acting Skills for Business Professionals" (Summer 2016)
• "Blueprints for Community Engagement Success" (Spring 2016)
• "Cutting Through the Noise to Help Diverse Audiences Get the Message" (Winter 2016)

Canonsburg, PA, US

• Managed marketing activities across multiple product lines for bulk material handling and thermal processing divisions targeted toward the coal and mining industries, as well as:
• Wrote and published an award-winning book on the history of the company.
• Introduced a website lead management system to identify, analyze and manage incoming web inquiries.
• Inbound marketing campaigns and content resulted in a 55% overall increase in website traffic, including an 11% increase in leads from 2014 to 2015.
• Launched a social media marketing program to engage audiences, and it saw a 58% increase in reach throughout 2015.
• Project manager in the development of a proprietary iOS mobile app.

Writing, editing, production and project management services to a variety of clients:Pittsburgh Penguins (1996-2011): - Video Goal Replay for regular season and playoff games - 1997 NHL Entry Draft transportation coordinator - NHL Breakout Off-Ice Hockey Tours timekeeper/scorerKDKA-TV (2001-2010): - Mario Lemieux Celebrity Golf Invitational wrap-up show.

Munich, DE

• Drive Technologies Division - Large Drives Applications
• Part of a team to plan and execute special events such as the Electric Utility Owners Group Conference in Charleston, SC, Oil & Gas Perfect Harmony Owners Group Conference in Houston and other hospitality events.
• Produced video tour of Siemens' medium-voltage variable-frequency drives (former ASI Robicon product line).
• Developed and distributed internal newsletters using Brandville software.

• Managed marketing activities for all products and services -- record storage, document destruction, data protection, document scanning, email management and disaster recovery:
• Marketing campaigns (telemarketing, website, direct mail) resulted in 33% of sales revenue in 2007, 36% in 2008 and 42% in 2009.
• Increased website traffic by 32% through SEO, keyword analysis, linking and paid search.
• Spearheaded the re-branding of company literature and vehicle graphics, including specially branded vehicle fundraiser programs for the Susan G. Komen Foundation and Autism Speaks.
• Published a white paper on the American Recovery and Reinvestment Act of 2009 and its effects on HIPAA laws.
• Planned and executed special events, such as facility grand openings, client hospitality nights, community "shred days," facility-based training programs and trade shows.

• Managed all advertising, copywriting, print production, trade shows and public relations for the company's consumer product, document scanning and medical imaging divisions, as well as:
• Created branded identities for the company’s separate divisions.
• Streamlined the company website and tripled the amount of available product and service information, which increased web traffic by 145%.
• Oversaw the product line launch for Trello Cioccolato chocolates, coordinating literature, website, product, candy molds, packaging, displays and collateral materials.
• Fostered relations with the International Association of Amusement Parks and Attractions (IAAPA), Museum Store Association (MSA), Zoo and Aquarium Buyers Group (ZAG) and Institute for Supply Management (ISM).

Pittsburgh, Pennsylvania, US

• Acted as troubleshooter, facilitator and primary contact for staff of 18 outside sales executives across North America and 20 internal customer support reps to maintain and grow client base.
• Coordinated up to 80 worldwide trade shows per year for the bronze memorial and architectural signage industries.
• As videographer, produced dozens of training, quality control and human resources videos for all three Matthews Pittsburgh-based divisions and corporate office.
• Produced Matthews' 150th anniversary video shown at the Senator John Heinz History Center
• Produced video press release for the National Baseball Hall of Fame to demonstrate the manufacturing process of the plaques displayed in the museum.

Managed weekend television operations, and worked as field photographer for station-produced programming (Pittsburgh City League High School Sports, Pittsburgh Youth Ballet).

Performed television commercial production duties on projects for Catholic Diocese of Pittsburgh and Uncle Charley's Sausage Co.

US

Graduate Certificate, Marketing

Master Of Arts - Ma, Journalism & Mass Communication

Bachelor Of Science - Bs, Communication