Avail Infrastructure Solutions is a global provider of application-critical equipment, technologies and services to the power generation, transmission, distribution, oil & gas and industrial markets. I manage marketing activities for the following business units:- Rig-A-Lite manufactures explosion-proof lighting solutions for the world’s most hazardous locations, including refineries, chemical plants and offshore oil rigs. Products are available through our e-commerce website, network of 50 distribution partners across North America, and satellite office in Dubai.- WSI is the worldwide leader in automated welding, weld cladding and weld overlay technologies that extend the life and maximize the value of energy industry assets. Services are performed from strategically-located facilities in the US, Canada, Brazil, Netherlands, Poland, Bahrain, India, and Singapore.

Managed marketing initiatives and internal/external communications for the German manufacturer's North American sales office, working with regional managers, market managers and a network of 90 distribution partners in the United States, Canada, Mexico, and Colombia. Accomplishments include:• Introduced an inbound marketing automation program to streamline lead assignment, sales follow-up and project registration tracking.• Built email nurturing campaigns to push product information to prospects, while collecting market data according to established KPIs, attaining a 29.2% open rate and 21% click-through rate, with an unsubscribe rate of only 0.5%.• Developed a secure web portal for use by our distribution partner network, for regular communications, information downloads and sales leaderboards.• Created a multitude of new content for use in paid search and email nurturing campaigns, including original articles and a series of 10 white papers.• Developed an interactive touchscreen product presentation for use at industry events.• Coordinated the collection of market data for outbound marketing.• Increased LinkedIn and Twitter reach by 200% by posting regularly according to a social media calendar I developed.• Worked alongside competitors to promote the benefits of material handling, logistics and supply chain through MHI, the industry's primary trade association.

Pittsburgh chapter of the International Association of Business Communicators (IABC). Served two-year term to plan and produce monthly educational seminars and annual workshop. Organized topics, speakers, locations, logistics and other arrangements. Coordinated with marketing and electronic communications officers to write and promote events for web, social media and newsletters. Coordinated the following programs:• "Truth, Lies and Marketing: The Era of Alternative Facts" (Spring 2017)• "Crisis Communications: Facing the Challenge" (Winter 2017)• "Acting Skills for Business Professionals" (Summer 2016)• "Blueprints for Community Engagement Success" (Spring 2016)• "Cutting Through the Noise to Help Diverse Audiences Get the Message" (Winter 2016)

Managed marketing activities across multiple product lines for bulk material handling and thermal processing divisions targeted toward the coal and mining industries, as well as:• Wrote and published an award-winning book on the history of the company.• Introduced a website lead management system to identify, analyze and manage incoming web inquiries.• Inbound marketing campaigns and content resulted in a 55% overall increase in website traffic, including an 11% increase in leads from 2014 to 2015.• Launched a social media marketing program to engage audiences, and it saw a 58% increase in reach throughout 2015.• Project manager in the development of a proprietary iOS mobile app.• Posted a weekly blog (250+ articles), wrote editorials for industry publications, re-branded literature and published two white papers.• Created a style guide to maintain a consistent corporate identity across multiple materials.• Worked with the Senator John Heinz History Center to donate and exhibit archival materials related to Heyl & Patterson's involvement in the construction of the Civic Arena.• Planned and executed special events: Railcar Dumper User Group Conferences in Pittsburgh; Barge Unloader User Group Conference in New Orleans; Heyl & Patterson 125th Anniversary Event at Phipps Conservatory; Tours of H&P testing lab facility during Pittsburgh-based conferences in the biomass, frac sand, coal ash and activated carbon markets.• Fostered relations with the American Coal Ash Association (ACAA), International Frac Sand Association (IFSA) and the North American Catalysis Society (NACS).* H&P declared bankruptcy in early 2016 and its divisions were sold to Hall Industries and Carrier Process Equipment Group.

Writing, editing, production and project management services to a variety of clients:Pittsburgh Penguins (1996-2011): - Video Goal Replay for regular season and playoff games - 1997 NHL Entry Draft transportation coordinator - NHL Breakout Off-Ice Hockey Tours timekeeper/scorerKDKA-TV (2001-2010): - Mario Lemieux Celebrity Golf Invitational wrap-up show - Steeler Kickoff pregame show - Extra Point postgame show - Pittsburgh Marathon coverage - High School Sports Advantage weekly program - Postgame interviews for Pittsburgh Steelers/Penguins/PiratesWPCW-TV / WNPA-TV (2001-2010): - Nightly Sports Call production team - Pittsburgh Penguins weekend broadcasts - 10:00 News broadcastsFuller Marine Engineering (2009-2010): - PPL Montour Steam-Electric Power Plant safety videoDebenham Media Group (2006-2007): - 2006 Pittsburgh Three Rivers Regatta message boards - NASA John H. Glenn Research Center archival video - Virginia Tech University Department of Athletics archival video - Independent filmmaker film-to-digital conversionPeak Performance Management (2007): - Marketing plan - Corporate media kit - Press release distributionNorth Hills News Record (1993-1994): - Reporter for school board and town council meetingsAlternative Industrial Marketing (AIM) Resources (1993): - Steel industry literature

Drive Technologies Division - Large Drives Applications• Part of a team to plan and execute special events such as the Electric Utility Owners Group Conference in Charleston, SC, Oil & Gas Perfect Harmony Owners Group Conference in Houston and other hospitality events.• Produced video tour of Siemens' medium-voltage variable-frequency drives (former ASI Robicon product line).• Developed and distributed internal newsletters using Brandville software.

Managed marketing activities for all products and services -- record storage, document destruction, data protection, document scanning, email management and disaster recovery:• Marketing campaigns (telemarketing, website, direct mail) resulted in 33% of sales revenue in 2007, 36% in 2008 and 42% in 2009.• Increased website traffic by 32% through SEO, keyword analysis, linking and paid search.• Spearheaded the re-branding of company literature and vehicle graphics, including specially branded vehicle fundraiser programs for the Susan G. Komen Foundation and Autism Speaks.• Published a white paper on the American Recovery and Reinvestment Act of 2009 and its effects on HIPAA laws.• Planned and executed special events, such as facility grand openings, client hospitality nights, community "shred days," facility-based training programs and trade shows.• Acted as government services liaison and sole contact for General Services Administration (GSA) Schedules, Central Contractor Registration, Online Registrations and Certifications Application (ORCA), Pennsylvania Department of General Services and Ohio Department of Administrative Services, as well as PCI Data Security Standard Certification.• Fostered relations with the National Association of Professional Organizers (NAPO), National Association for Information Destruction (NAID) and Pennsylvania Health Information Management Association (PHIMA).* BRM was purchased by Goldman Sachs in 2009 and reorganized as part of Recall, which was bought out by Iron Mountain. The company is now part of Access Information Management.

Managed all advertising, copywriting, print production, trade shows and public relations for the company's consumer product, document scanning and medical imaging divisions, as well as:• Created branded identities for the company’s separate divisions.• Streamlined the company website and tripled the amount of available product and service information, which increased web traffic by 145%.• Oversaw the product line launch for Trello Cioccolato chocolates, coordinating literature, website, product, candy molds, packaging, displays and collateral materials.• Fostered relations with the International Association of Amusement Parks and Attractions (IAAPA), Museum Store Association (MSA), Zoo and Aquarium Buyers Group (ZAG) and Institute for Supply Management (ISM).

Acted as troubleshooter, facilitator and primary contact for staff of 18 outside sales executives across North America and 20 internal customer support reps to maintain and grow client base.• Coordinated up to 80 worldwide trade shows per year for the bronze memorial and architectural signage industries.• As videographer, produced dozens of training, quality control and human resources videos for all three Matthews Pittsburgh-based divisions and corporate office.• Produced Matthews' 150th anniversary video shown at the Senator John Heinz History Center• Produced video press release for the National Baseball Hall of Fame to demonstrate the manufacturing process of the plaques displayed in the museum.

Managed weekend television operations, and worked as field photographer for station-produced programming (Pittsburgh City League High School Sports, Pittsburgh Youth Ballet).

Performed television commercial production duties on projects for Catholic Diocese of Pittsburgh and Uncle Charley's Sausage Co.