David Schnaufer, Mba Email & Phone Number

Apopka Florida

•Technical lead on launching, multi-channel print, catalog, web and direct marketing campaigns•Led the design and implementation of first company engineering community web based tool kit•Identified marketing communication opportunities, researched new product marketing possibilities, collaborating with applications engineering, marketing and sales teams•Created Web portal to transform and combine two organizations intranet sites into one dynamic website improving product marketing, company communication flow and adding an effective sales tool for field reps•Led and collaborated on catalog develpments, enhancing customer and sales understanding of complex product features•Ongoing technical liason with leading external marketing organizations, performing customer/market research and demographic profiling to identify and capitalize on unmet market needs•Served as primary writer on marketing insight articles for developing markets and new product advertising campaigns for multimillion-dollar accounts and successful product launches

Apopka, Orlando Florida Area

An accomplished product marketing manager meeting marketing and sales financial objectives by forecasting requirements; preparing business plans; projecting expected sales volume and profit for existing and new products.Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product developments.Sustain a rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

RFMD, Inc. is a global OEM of wireless semiconductor components. My Strategic Marketing responsibilities include:• Directed the strategic planning process across all Business Units, led portfolio analysis for each product line, supporting marketing processes, and implementation of corporate marketing communications plans.• Coordinated effort on marketing communication activities, such as selection guides, videos, pulic media, etc. Created and publish company product information for internal and external public purposes.• Guided organizational Business Units with the development of business plans, market analysis, and indentifying opportunities for market leadership, assisting with business case analysis for various R&D technologies and strategy roadmaps.

Created high-performing, international team to support customers and sales activities and drive sales growth. Developed strong supportive alliances with key clients and business partners. Drove multi-million dollar revenues by creating successful continuous improvement campaign to drive zero failure rates on new products.

Developed and directed global team to develop new business, service existing clients, and train global sales force. Managed and supported activities from external international sales representative groups. Implemented and managed sales metrics and measures for new product developments determining success of various products in the field.

Mba

Graduation Honors - Summa Cum-Laude

Business Administration, Business

Graduated with honors, Cum Laude

Electronics Technology, Electrical And Electronics Engineering

Six Sigma Green Belt Certified