- Responsible for the various key metrics of the company such as AOP/Budget, P&L, and A/R- In-charge of managing the whole profit center (Sales and Tele-Sales Department) of the company- Directly responsible for brand management and awareness across the whole country

SALES FULFILLMENT:• Plan and manage overseas sales through distributors and other relevant sales outlets.• Ensure that all customer orders are met through prompt deliveries, continuity in supply and maintenance of optimum lead time.• Monitor overdue and outstanding and keep it to a minimum.MARKETING IMPLEMENTATION• Provide the whole marketing directions (ATL/BTL) for the entire year and ensure that these plans are implemented on a B2B level and other distribution channels.• Determine other marketing execution methods which can drive attainment on the approved sales budget for the year.CUSTOMER ACQUISITION & RETENTION:• Identify channel potential per region and provinces • Negotiate, manage, renew, and review sales contracts as required to enable effective trading, operations and customer/supplier relations.• Actively upgrade customers into using more premium products.• Gauge the market potential for various SKUs and providing intelligent inputs to management to maximize market potentialEXPORT PRICING:• Ensure optimum buying rate through effective export pricing, understanding customer requirements, purchasing power and providing proper product mix• Plan and implement export strategy and activities consistent with overall aims and requirements of the organization.

• Responsible in key account management and dealer development programs for Luzon.• Responsible in implementing business development plans and marketing initiatives to ensure achievement of sales target.• Conducts regular dealer visits and coordinates sales-related concerns for immediate resolution• Formulate, implement, and monitor programs and strategies to boost sales in dealership level.• Analyze information on dealerships’ clientele and retail automotive market in order to develop related customer programs.

• Conceptualize, developed, and implemented a system of monitoring the ROI of training using parameters agreed by management using key indicators such a Knowledge, Attitudes, and Skills (KAS).• Championed, Developed and implemented the process improvement initiatives for the whole company. Particularly implementation of Quality Circle Trainings and Quality Circle Tools.• Assigned in the on-boarding process and training of new of newly hired employees• In-charge to plan, designs, and implement comprehensive training programs geared towards building competencies of dealership sales personnel at dealership level.• Responsible for facilitating training programs related to sales skills, product orientation, customer service, and other developmental training aimed to augment the capabilities of automotive dealers’ workforce in realizing sales objectives.

• Responsible in sales development and attainment of sales objective in the assigned area (Bataan, Pampanga, Zambales, and Tarlac).• In-charge in hiring, administration, training, and discipline of all 25 branches and estimated of 100 employees in the assigned area.• Spearheads all sales development efforts such as lead generation, market in sighting, promotional programs, and account saturation in the assigned area.

• Drive growth in sales and profitability on all Goodyear Branded Retail Network in the assigned area.• Responsible in developing new business channels to ensure attainment of the Annual Operating Plan (AOP). Identify potential business opportunities and future growth areas.• Responsible in the determination of segment mix per assigned account to maximize profitability and increase in adherence sales forecast.• Participate in ordering and stock management processes to optimize financial results• Drive development of strategic initiatives and planning for maximizing market-share and profitability.• Monitor competitions’ commercial and technical activities in order to design the right course of action to improve and create competitive advantages. • Conduct regular training seminars to improve the overall performance of the sales force and to stress on the modern technical sales techniques.• Convey sales and technical knowledge and expertise onto sales force all over the region on on-going basis.• Establish market-mapping to recommend correct products for specific markets according to operation and environmental requirements.

• Responsible for the P&L of the whole branch.• Ensure inventory and product mix are in accordance set by Top Management to maximize profit and minimize cost of inventory.• Handle and oversee day-to-day operation of sales, parts, and service department.• Conceptualize, developed and implemented a 6-month long Sales Academy training for Sales Executive.• Conceptualize, developed and Implemented a 3-month long Service Skills Training Program for Service Advisor• Conceptualize, developed and Implemented a 4-year teambuilding plan aimed to immerse employees towards Change Management for the whole company using the four-stage teambuilding approach.(Forming, Norming, Storming, Performing)• Implemented an employee retention system using trainings as tools towards decreasing attrition rate. • Pioneered several customers service oriented trainings and implemented an auditing system to ensure standards are being implemented even after trainings.• Act as auditor for ISO quality management system implementation for the whole training and development department.