Danielle Belanger Email & Phone Number

San Francisco, California, Us

• Own PPC and SEO from digital strategy to tactical execution; accountable for ROI from multi-million marketing program spend• Partner on full funnel analysis and unit economics exercises to optimize for efficiency and scale at a Series D startup• Drive cross-functional collaboration on content strategy, ABM, and web engineering projects, supporting both sales led and PLG motions• Bring personas and market opportunities into our digital ecosystem in partnership with PMMAwards: 2022 Pipeline Generation Partner Award, 2023 Marketing Excellence AwardProjects: GA4 migration for all web properties, CMS replatforming160% Y/Y ARR Increase 2022, 43% Y/Y Growth from $100K+ ARR Customers 2023

Boston, Massachusetts, Us

Newark, Nj, Us

• Oversaw paid digital campaign operations and execution for a large volume of hospital systems; owned contracted media, budgets, digital execution standards• Managed digital marketing and analytics workflows, scoped deliverables, and tied services back to expansion revenue for CRM

Newark, Nj, Us

• Established best practices for digital tactics with knowledge sharing repository; accountable for digital program ROI• Drove performance forecasting, collaborated on propensity models • Led through one acquisition and one split-upProjects: Datorama onboarding; pay per lead pricing package rollout 100% New Logos Retention, 2x Team Growth

New York, Ny, Us

• Managed and scaled multi-million paid media budget; worked closely with procurement team and executive stakeholders cross-regionally• Implemented demand capture programs from the ground up• Partnered with product marketing on category creation for RPAProjects: Global search rebuild, digital marketing wiki, tracking standardization, brand refresh3x Lead Volume, Cut ~$1M Annual Program Waste

Boca Raton, Florida, Us

• Drove paid digital campaign strategy using lead attribution techniques to achieve ROI • Managed millions in annual ad spend for tech and healthcare clients • Responsible for scaling accounts and departmental revenue reporting • Oversaw the onboarding and education of new team members

Boca Raton, Florida, Us

• Managed search, social, and display campaigns for healthcare and tech clients • Responsible for direct client communications, strategy, and reporting • Vetted tools, established internal best-practices • Optimized campaigns for conversion volume and return on ad spend

Providence, Ri, Us

• Managed search, social, display, and programmatic campaigns for multiple clients • Responsible for client communications, strategy, and reporting • Trained new account associates; reviewed work for accuracy • Collaborated to create proprietary tools

Providence, Ri, Us

• Managed search, social, and display campaigns for multiple clients • Optimized campaigns using key performance indicators; increased return on ad spend • Identified opportunities for growth across platforms; created proposals for expansion

Providence, Ri, Us

• Assisted with recurring account management duties for search and display marketing • Acquired industry knowledge; passed evaluations to become certified across marketing channels

Hartford, Connecticut, Us

• Coordinated print marketing & literature for legal education programming • Assisted in focus group research for non-profit grant funding • Utilized fundraising software for business development• Fulfilled administrative duties including office scheduling, overseeing job applications, and assisting with payroll

Hartford, Connecticut, Us

• Marketed & coordinated events for a program that encouraged middle and high school girls to pursue careers in areas of science, technology, engineering, and mathematics (STEM)• Reached out to educational institutions and industry leaders to contribute to the program; recruited schools to attend• Compiled event research for grant applications to generate ongoing funding to finance the educational expositions

Bachelor Of Arts (B.A.), Philosophy

English And The Classics