Daniel G. Murphy

Daniel G. Murphy Email and Phone Number

Senior Director of Content Experience | Content Ecosystem Strategy | Brand Storytelling Expertise @ Critical Mass
calgary, alberta, canada
Daniel G. Murphy's Location
Montclair, New Jersey, United States, United States
Daniel G. Murphy's Contact Details

Daniel G. Murphy personal email

n/a
About Daniel G. Murphy

I'm a content marketing and strategy leader, and I enjoy helping B2C and B2B brands create memorable and meaningful digital experiences, using concise brand narratives, holistic content strategies, and data-backed ecosystem thinking to elevate the customer experience and drive interactions that matter.Having a diverse background in the digital space, with experiences in content strategy, brand messaging, product design, verbal identity, and as a strategy generalist, I feel I bring a unique perspective to all my work, enabling me to approach a problem from a variety of initial perspectives.Like most seasoned leaders in this space, I do have lots of experience in utilizing data and audience insights to create strategy frameworks, and always with an emphasis on the customer and your brand. And I’m proud to have succeeded in helping my clients lift key actions, nurture qualified leads, and really make good on an effort to create a unified ecosystem experience.As an agency veteran, I do love to collaborate cross-functionally, with a whole range of disciplines, often on multiple projects at a time. I’m just as comfortable working with strategy and UX, as I am Design and copy, or SEO and data teams - and I especially look forward to presenting in front of senior stakeholders and C-suite executives. Uncovering insights that reveal the paths forward, blueprinting out smart approaches to those paths, working from ideation all the way down through creative execution, and doing it with people I can both learn from as well as mentor - that’s what I look forward to each day.And I take pride in my work, often bridging the gap between 10,000ft business goals and 0ft creative executions, willing to live comfortably in both worlds to ensure they remain securely attached to each other.

Daniel G. Murphy's Current Company Details
Critical Mass

Critical Mass

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Senior Director of Content Experience | Content Ecosystem Strategy | Brand Storytelling Expertise
calgary, alberta, canada
Website:
criticalmass.com
Employees:
868
Daniel G. Murphy Work Experience Details
  • Critical Mass
    Group Director, Content Strategy
    Critical Mass Oct 2024 - Present
    New York, United States
    Lead and manage content strategy solutions across all client accounts, overseeing collaborative and collective efforts to enhance the creative process at the highest levels; clients have included Fortune 100 companies within financial services, private and health insurance, leisure and hospitality, lifestyle brands, consultancies and more.Provide expert-level guidance and strategic development in support of current project needs, from ecosystem strategies to product design; active account presence between agency teams and client executive suiteLatest focus includes ecosystem-wide solution sets for both B2B and B2C clients, utilizing the power of AI tools to unlock holistic content experiences in order to drive key KPIs, from increased lead gen capture to product sales, as well as helping brands re-imagine and reposition thought leadership strategies in order to capture more upstream awareness and brand loyalty.Define and set the direction of the content strategy discipline, overseeing resourcing, staffing, hiring; drive the continued evolution of content strategy, including AI technology content executions & designEvangelize the value of content strategy to current and potential clients and internal teams; communicate and work closely with Critical Mass leadership teams to drive organic and new business growthLead and manage cross-functional projects, successfully balancing role as primary upfront strategist with ongoing creative editor throughout design process; push the quality of creative outputs through variety of lenses, including global and localized considerations, future content management and governance considerations, and overall best practice content design workflows and practices.
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  • Critical Mass
    Content Director
    Critical Mass Aug 2021 - Nov 2024
    New York, New York, United States
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  • Critical Mass
    Associate Content Director
    Critical Mass Mar 2019 - Sep 2021
    New York, New York
    Owned and managed all content solutions across variety of clientsBuilt strategies to drive engagement and sales based on variety of information sources, including business objectives, user needs, industry best practices, and analytics; provided expert-level analysis and insights to drive projects to successDeveloped and maintained brand messaging, voice and tone for clients; led implementation across all relevant digital touch points, delivering an elevated, holistic brand user experience; broadened content discipline's perspective, going beyond individual channels and towards ecosystem-wide solutionsGained expert proficiency in audits, testing, research analysis, governance, guidelines, brand ideation, account management, planning, content processes, migrations, architecture development and presentations; successfully learned how to prioritize team development, providing mentorship and guidance to junior team members, while managing cross-functional teams to produce innovative perspectives and ideas.
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  • Critical Mass
    Senior Content Strategist
    Critical Mass Feb 2017 - Mar 2019
    New York, New York, United States
    Delivered research-based, user focused content strategies; included audits, taxonomies, vision statements and foundational documents, site navigation/sitemaps, gap analyses, content frameworks, editorial guidelines
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  • Critical Mass
    Content Strategist
    Critical Mass Jan 2016 - Apr 2016
    New York, New York
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  • Publicis
    Content Strategist
    Publicis Aug 2015 - Dec 2015
    New York, New York
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  • Showtime Networks Inc.
    Digital Producer
    Showtime Networks Inc. Dec 2011 - Jul 2013
    New York, New York
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  • The Madison Square Garden Company
    Associate Editor
    The Madison Square Garden Company Mar 2010 - Nov 2011
    New York, New York
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Daniel G. Murphy Skills

Copy Editing Creative Writing Writing Social Media Marketing Digital Strategy Final Cut Pro Content Strategy Digital Media Cms Photoshop Content Management Wordpress Facebook Content Writing Editorial Process Online Research Content Research Youtube Twitter Ftp Partnerships Video Production Video Editing Html Asset Management Tv Production Hypothes.is Digital Annotation Problem Solving Communication Research Live Events Project Management Photo Editing Editorial Calendars Editorial Consulting Science Outreach Media Outreach Climate Change E Newsletter Microsoft Word Annotation Technology Sitecore Css

Daniel G. Murphy Education Details

Frequently Asked Questions about Daniel G. Murphy

What company does Daniel G. Murphy work for?

Daniel G. Murphy works for Critical Mass

What is Daniel G. Murphy's role at the current company?

Daniel G. Murphy's current role is Senior Director of Content Experience | Content Ecosystem Strategy | Brand Storytelling Expertise.

What is Daniel G. Murphy's email address?

Daniel G. Murphy's email address is dm****@****hes.com

What is Daniel G. Murphy's direct phone number?

Daniel G. Murphy's direct phone number is +190837*****

What schools did Daniel G. Murphy attend?

Daniel G. Murphy attended Wine & Spirit Education Trust, Fordham University, Fordham University.

What skills is Daniel G. Murphy known for?

Daniel G. Murphy has skills like Copy Editing, Creative Writing, Writing, Social Media Marketing, Digital Strategy, Final Cut Pro, Content Strategy, Digital Media, Cms, Photoshop, Content Management, Wordpress.

Who are Daniel G. Murphy's colleagues?

Daniel G. Murphy's colleagues are Spring Tidwell, Alex Cruz Jimenez, Erika Herra Galagarza, Kai Jun Ma, Savanna C., Cinthia Fernandez, Zara Yow.

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