David Mauricio Moreno Vega Email & Phone Number

Lisbon, PT

Bogotá, Capital District, Colombia

- Developed the business model for a start-up, including defining the value proposition, identifying target markets, strategizing monetization plans, and outlining essential business processes. Through these efforts, we have successfully assisted over 150 companies in the coffee industry to offer and sell their products and services online.- Played a.

Bogotá, Distrito Capital, Colombia

- Planned and executed marketing and promotion strategies for 17 undergraduate programs, ensuring their awareness and positioning.- Designed and coordinated divulgation and attraction activities for new applicants (massive events, digital marketing campaigns, advertisement and PR), achieving the attraction and impact of over 1.200 aspirants.- Implemented.

Bogotá D.C., Colombia

- Provide the fundamentals and architecture that support electronic business models.- Ensure the identification and understanding of the different types of electronic business models.- Present theoretical and practical knowledge of the CANVAS framework for structuring and strategically formulating an electronic business model. - Provide tools for the.

Bogotá D.C., Colombia

- Provide theoretical and practical tools of Trade Marketing and Category Management that contribute to the management of the point of sale based on information tools that relate to the shopper, manufacturer, and retail. - Ensure understanding of the Shopper-Category Management process and the concrete application of key implementation stages, allowing for.

Bogotá, Capital District, Colombia

- Implemented agreements and corporate alliances as part of a lead generation and sales growth strategy, resulting in a 16% increase in wellness service requests (sales).- Developed impactful social media marketing strategies that significantly enhanced brand awareness and engagement, based on business and market research.- I conducted email content.

Bogotá D.C., Colombia

- Developed and executed the strategic marketing plan for the category in five main markets: Colombia, United States, Mexico, Guatemala, and Costa Rica, contributing to the sales budget fulfillment (+10% sales growth).- Created an influencer marketing strategy in the restaurant segment to boost new product references launching, obtaining a 3% sales share.

Bogotá D.C., Colombia

• Consultancy for the structuring of a business plan for photovoltaic solar energy. Research on the solar energy market.Achievements:
• Understanding of the legal/regulatory framework, background, and energy context in Colombia.
• Measurement and analysis of competition in the photovoltaic energy sector in Colombia.
• Evaluation of two models for implementing solar energy (ISFOC and Solar City).

Bogotá, Capital District, Colombia

• Develop and execute the strategic marketing plan for Advil and Robaxin Gold, ensuring budget adherence and control.- Spearhead Advil's digital strategy development, optimizing the use of online channels to reach target.
• Reach a 28% surge in sales value for the Robaxin Gold brand.
• Accomplish a new market share record for the Advil line (+0.5%).

Bogotá, Capital District, Colombia

• Ensure the successful execution of the marketing plan, encompassing brand communication, promotion, and positioning across each market segment.- Effectively communicate the brand's message, engage in promotional.
• Increase the number of projects with new products from 3 to 16 in the 1st home care event.
• Reduce local price calculation time by 50% by developing an automation tool.

Bogotá, Capital District, Colombia

- Ensure local supply by effectively managing KPIs such as DIV and inventory age.- Take the lead in S&OP meetings, providing supply analysis and presenting KPIs.- Analyze inventory quality in comparison to sales forecasts.- Maintain accurate master data in the inventory module of SAP (system for planning purposes).Achievements:- Successfully reduced waste.

Bogotá, Capital District, Colombia

• Master the art of precise order processing and deliver exceptional customer service, ensuring their needs are met with utmost accuracy and speed.- Drive strategic decision-making with expert sales projection skills.
• Reach the prestigious distinction of being recognized as a trusted and reliable supplier by the strategic client, Belcorp, earning a flawless 100% rating.
• Smash previous records by achieving the highest sales milestone ever attained by the business unit, boasting an impressive growth of 11%.
• Enhance sales forecasting accuracy and precision by an outstanding 5%, enabling the organization to navigate the ever-changing market landscape with heightened precision and seize lucrative opportunities with confidence.

Bogotá, Capital District, Colombia

• Consolidate, analyze, and present the growth indicators for Delta project sales, providing key insights that drive informed decision-making and foster business success.- Support the development and structuring of the.
• Innovated and designed the additional benefits package for customers classified under the CFG category, enhancing their satisfaction and loyalty.
• Created and developed a comprehensive template for presenting the results of the Delta project, ensuring clear and impactful communication of key findings and achievements.
• Conducted research and presented strategic clients for the selection and definition of the CFG, enabling data-driven decision-making and the establishment of successful customer-focused initiatives.

Master'S Degree, Data-Driven Marketing, Specialization In Digital Marketing Analytics

Marketing Magister, Marketing

Bachelor Of Business Administration - Bba, Business Administration And Management, General