Marketer
CurrentI recently started an exciting chapter as a Marketing & Communications Specialist at Yogi & Yousef, a dynamic role focused on enhancing the brand's visibility and awareness. My journey began with an exciting start at the Fruit Attraction trade fair in Madrid, where I contributed to the international promotion of our products.My responsibilities include developing and implementing creative marketing campaigns for both our webshop and retail partners. I ensure our website and social media platforms remain up to date, while also coordinating promotions and campaigns for supermarkets and other sales channels. Additionally, I focus on building valuable collaborations with influencers and media, as well as overseeing the design and deployment of promotional materials for trade fairs and point-of-sale locations.This role combines strategic planning, creativity, and hands-on execution, making every day both varied and rewarding. It’s truly inspiring to contribute to growing awareness and appreciation for Yogi & Yousef’s delicious dates!