Dave Whelan Email & Phone Number

Seattle, Wa, Us

New York, Ny, Us

• Designed and built an e-commerce and retail media marketplace, comprising various features such as a retail media layer, featuring sponsored product ads, and a product marketplace• Orchestrate the advertiser-facing experience by conceptualizing and executing a campaign management framework, facilitating advertising bids, and establishing a reporting system• Innovated and implemented advanced reporting functionalities for advertisers, empowering them with enhanced analytical capabilities and seamless integration with billing procedures• Lead strategic planning process to formulate project visions, delineate objectives, and establish timelines for product launches, utilizing Agile methodologies and ensuring alignment with strategic goals • Manage vendor agreements and cultivate partnerships with key advertising platforms and technology partners to enhance service delivery, fostering mutually beneficial outcomes aligned with business goals• Collaborate with engineering, design, and marketing teams to drive product development from concept to launch, overseeing prioritization, sprint planning, and execution• Conduct competitive analysis and market research to identify emerging trends and opportunities in e-commerce advertising, informing product strategy and feature prioritization• Define key performance indicators (KPIs) and metrics to measure product success, analyzing data to optimize performance and drive continuous improvement

Richfield, Minnesota, Us

• Led technology support initiatives to facilitate the successful launch of the Best Buy Ads business• Directed and mentored a team of 6 Product Managers and Technical Product Managers, fostering their professional growth and development• Developed and executed strategies to optimize display, sponsored, and video ads, streamlining decisioning and ad serving processes, resulting in improved efficiency and campaign effectiveness • Owned & operated media division, driving growth from $40M to $300M annually within 6.5 years• Drove the adoption of effective decisioning and ad serving technologies to streamline operations, enhance performance and boost revenue generation, using ad serving business rule to launch a positive keywords feature estimated at ~$40M in annualized revenue• Pioneered the incorporation of machine learning elements into ad serving technology, enhancing targeting accuracy and optimizing campaign performance for maximum effectiveness and ROI, initiative increased CTE on Sponsored Carousel Placements by ~50%• Collaborated closely with cross-functional teams to ensure alignment between product development and business objectives and implemented innovative growth strategies • Monitored industry trends and stayed up to date with advancements in digital media and advertising

Richfield, Minnesota, Us

• Drove growth and develop strategic initiatives, directing a team of skilled product managers supporting the advancement of display and programmatic advertising products • Spearheaded the implementation of the first sponsored programmatic ad placements across Best Buy's web and app platforms, resulting in increased monetization opportunities and enhanced user engagement • Led the development and implementation of a video ad opportunity within the mobile app, expanding the advertising reach and revenue potential for the platform, resulting in a ~$27M annual revenue business• Conducted extensive testing and successfully deployed a proximity-based ad integration leveraging Bluetooth beacon technology, harnessing location-based targeting capabilities to deliver highly personalized and contextually relevant ads, resulting in a ~$19M annual revenue business• Promoted to Associate Director in recognition of contributions to successful launch of Best Buy Ads business

Richfield, Minnesota, Us

• Led the successful launch of sponsored advertising products, spearheading the development and testing of sponsored listing services with omni-channel advertising approach, generating $7.5M within first year • Managed a comprehensive suite of products, including desktop, mobile web and app display advertising, sponsored listings, and self-service tools• Implemented effective strategies that resulted in a significant turnaround for digital ad impressions, achieving a notable 13.4% year-over-year increase and effectively reversing a previous decline of -12% year-over-year• Drove strategic performance improvements that led to a remarkable 32% year-over-year increase in ad viewability, ensuring higher visibility and engagement for the advertising campaigns

Seattle, Wa, Us

• Drove business growth and executed strategic initiatives, managing business development efforts, overseeing marketing channels for shopper growth, and cultivating relationships with external vendors• Collaborated with an external Search Engine Marketing (SEM) vendor to develop an efficiency model specifically tailored for the cruise industry, resulting in an impressive 95% year-over-year increase in shoppers acquired through the SEM channel• Successfully secured a commitment for a weekly merchandising cruise email during peak sales season, driving a substantial 40% increase in shoppers within that channel during the corresponding period • Negotiated and established agreements with cruise lines and content partners, focusing on ancillaries, future cruise sales programs, and new content partnerships, resulting in expanded revenue streams and enhanced customer offerings• Developed a comprehensive strategic roadmap in close partnership with the Product and Engineering teams, aligning business objectives with product development and innovation to propel business and revenue growth• Conducted extensive research to identify and capitalize on new revenue opportunities, such as attach, ancillaries, and content partnerships

Seattle, Wa, Us

• Managed a full suite of products, including mobile display advertising, landing pages, email advertising, and the development of a shopper propensity model• Successfully tested and launched the first-ever "link off" dedicated media email product at Expedia, providing an innovative advertising solution that drove increased engagement and revenue opportunities• Conducted rigorous testing and introduced new and multiple ad placements on Expedia merchandising emails, resulting in a remarkable 24% year-over-year increase in email media revenue • Collaborated with cross-functional teams across multiple points of sale (POS) and departments to initiate the first test of a mobile display advertising product at Expedia, setting the foundation for future mobile products and paving the way for expanded advertising opportunities on mobile platforms

Us

Senior Product Manager for content and business operations at Veer.com, an eCommerce site for creative stock photography and illustrations. Managed an 18-person product and editorial team as well as having responsibility for website P&L. • Key member of team that launched SOLR search engine on Veer.com• Worked directly with key photo contributors to transition top micro stock sellers to macro stock marketplace.• Built and launched new process to increase asset pipeline by tying most in-demand industry searches to keyword popularity.

Seattle, Wa, Us

Promoted to maintain and implement product pipeline for cruise point-of-sale (POS) on Expedia.com. Coordinated online initiatives to streamline cruise site and improve online conversions. Managed online channel P&L. Tracked business performance and site improvements. Created and delivered LOB performance presentations to Executives including quarterly reviews and new product reports. Supervised 6 direct and indirect reports. Maintained responsibility for 70K+ annual transactions, $14M in revenues, and $110M in gross booking volume. • Secured 40% improvement in online conversions resulting in $700K in incremental revenues. • Increased CTR via purchase funnel by more than 10% and attach of cruise insurance product by 22%.• Streamlined cruise checkout path leading to year-to-year transaction increase of more than 8%. • Sustained clear and concise product roadmap with more than 80% of 2011 items completed. • Restructured build process transitioning from 1 to 2 monthly builds while maintaining the number of tasks per build.

Seattle, Wa, Us

Hired as Content Manager. Directed team of Content Editors and Content Coordinator responsible for providing content updates for major hotel partners. Served as Content Manager for cruise LOB, Product Manager for third-party content sourcing, and Content Strategist for US Design/Creative team. Managed $112K vendor/contributor budget and $335K content sourcing budget. Provided cruise ship review updates. • Coordinated launch of affinity microsites generating $250K in media revenues. • Created and sourced original content for major promotions including NFL City Guides and Summer of Adventure tie in with motion picture Indiana Jones and the Kingdom of the Crystal Skull. • Managed migration of all content assets to new cruise platform including creation of Content Management System and product managing implementation of system.

Ba, Journalism, Business Administration

Study Abroad Semester, Business

Education record