Digital Marketing Manager
Cambridge, Cambridgeshire, Gb
IPV are an industry-leading video management platform, helping enterprise and broadcast customers to accelerate media workflows and edit & produce professional video remotely and at scale.At IPV, I am responsible for;↔ Driving demand generation campaigns to maximise leads via omnichannel execution. ↔ Managing and iterating upon digital platforms and messaging.↔ Developing, guarding, and championing the IPV brand.↔ Running inbound, outbound, and cross-methodology awareness and lead gen campaigns.↔ Overseeing SEO and PPC growth and development projects. ↔ Planning, developing, and leveraging multi-channel content, including industry reports, webinars, ebooks, blog posts, and more.↔ Conceptualizing, writing, filming, and editing engaging video content of the video industry and IPVs technology, products, and values.↔ Partnering with internal stakeholders to keep pace with and communicate company announcements, product/feature launches, etc.↔ Coordinate and engage with internal and external subject matter experts.