Dave Myslinski Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

As a creative leader for the non-profit entity of National Geographic, I am responsible for defining the creative vision, as well as guiding the visual identity and brand compliance of the iconic organization, including the development of high-level conceptual initiatives and activations that leverage the yellow icon and enduring historic assets, while maintaining a through-line to the mission, values and strategic plan. Primary duties involve the advocacy of brand standards, plus the stewardship of consistent staff guidelines, including collaboration through our joint venture with The Walt Disney Corporation. Thought leader for the branding of mainstay events and impact programs directly related to our established focus areas. Leadership of internal and creative team to align success through cross-channel storytelling and strategic marketing initiatives.

Washington, Dc, Us

Creative Lead for the non-profit arm of National Geographic, responsible for the the strategic development of high-level concepts and integrated marketing initiatives that leverage the iconic brand. Directed collaborative efforts with senior stakeholders to govern brand guidelines. Management of a cross functional creative team, providing cross-channel design support across the division.

Washington, Dc, Us

Collaborated with Marketing stakeholders in the branding and design of visual assets for major corporate events and live experiences. Provided creative support to all internal divisions in the development of both internal and public-facing deliverables. Management of direct reports, as well as, service to executive leadership in the design of Keynote presentations.

Bend, Or, Us

Primary stakeholder in the development of strategic content, campaigns and creative that contribute to brand, marketing and lead generation for 10 offices across Oregon and SW Washington, resulting in recorded real estate transactions of 1.3 billion and $30 million in company revenue for 2017. Servicing a team of over 265 associates, providing the tools and initiatives that establish brand identity, differentiate from competitors, target demographic markets and generate engagement. Crafting of original content, including copywriting, video production, web design, motion graphics and infographics, with campaign integration through traditional and digital mediums. Training, On-boarding and brand education, including the production of recruitment and curriculum materials.

Bend, Or, Us

Direction of all aspects of campaign development, including creative and brand strategy, integrated marketing initiatives, content generation and team management. Emphasis on video, radio, print, outdoor, digital advertising, social media content, direct mail, email automation, events and promotions, activations and experiential marketing, website design and landing pages. Expertise in establishing client identity and management of brand standards. Crafting of narratives through original content including headlines, copy and cross-promotion. Package design concepts for consumer brand clients.• Newport Avenue Market, “We’re Know It Alls” campaign voted 2017 National Grocers Association Creative Choice award winner, recognized as the best marketing and merchandising programs in the grocery industry

Bend, Oregon, Us

Direction of overall brand strategy for parent company and 19 communities. Strategic lead generation and analysis. Website optimization and new content development. Management of all community image and video resources. Media buying, campaign development and execution. Social media and digital advertising. Vendor relations, collaboration and negotiation of services. Research and implementation of new media initiatives. • Implementation of new chat function for website. • Refresh of community images including video tours. • Testimonial/Review campaign, including Yelp! pages optimization. • Creation of integrated Hispanic targeted marketing campaign. • Development of “Community Flavor” campaign promoting All Day Dining program.

Phoenix, Arizona, Us

Direction of in-house department, “Clubhouse Creative”, in the concept, development and production of campaigns and strategic marketing initiatives that resulted in increased ticket sales, improved fan experience, and provided consistent branding across all channels. Supervised the execution of over 1,500 annual projects, servicing 25 internal divisions. Duties included budgeting/projections, project management, detailed creative briefs, comprehensive style guides, concept/direction of print/outdoor/digital advertising, TV/radio, original social media content, copy writing, package design, special events, space branding and stadium signage. Planning and direction of photography and video projects. Pitched presentations to executives, corporate clients and prospects. Agency liaison, vendor relations and negotiation. Provided team leadership, inspiration and collaborative environment conducive to a proactive creative culture. • Refined internal department systems and processes for improved efficiency and production • Improved inter-department culture and communication, resulting in more cohesive collaboration • Direction of 2016 in-house uniform redesign and campaign, “Join the Evolution”.

Bend, Or, Us

Creative lead responsible for new business conversion through strategic development of brand identity, campaigns and marketing plans. Direction of creative team in the production of initiatives related to print, outdoor, packaging, transit, digital, web, responsive and social media. • Total rebranding of largest revenue client in first 6 months. • Redesign of internal print and digital marketing initiatives to reposition agency. • Successful launch of new strategic brand development and standards for Fortune 500 client. • Design and development of charitable celebrity cookbook with national retail distribution. • Creative direction for the pilot of a new syndicated travel/information

Development of creative and marketing strategies for companies requiring assessment, consultation, and implementation of branding and identity. Direction and/or design of print and digital marketing initiatives. Additional skills include project management, SEO, social media strategies, market research, online advertising, copywriting, package design, photography, expert color correction, photo direction/styling.

Cambridge, Md, Us

Management and direction of Core Marketing Group. Provide branding and project management for parent company and it’s 3 divisions involving industrial design and production of steel conveyor belting, architectural mesh systems, and environmental technologies. Strategic planning through statistical analysis and customer relationship management systems. • Instituted effective project management and quality assurance system, both electronic and manual. • Development of strategic initiatives of Core Marketing Group for 2 year period. • Planning of Marketing budget for fiscal year including staffing, trade shows, collateral, outside vendors, and promotional products. • Established proposals for direction of revised environmental website and architectural systems product catalog.

Expertly provide art direction, design, and layouts for 7 annual home furnishing catalogs. Collaborate across sales, marketing, and creative departments to determine the best product rotation, copy, and image content. Supervise on-location and in-studio photo shoots and provide styling assistance. Win positive customer feedback while advancing the long-term sales goals of the retail division. Enhance corporate visibility by designing compelling marketing collateral, catalog supplements, and direct mail pieces. Lead creative teams to peak levels of performance. Utilize advanced methods to maintain web sites, hardware, software, and extensive product image database. • Instituted high-impact Internet marketing initiatives that included email blasts, banner ads, and keyword optimization. Introduced online marketing research and techniques.• Appealed to new demographics and grew the existing client base by successfully redesigning catalog to keep up with the ever-changing retail landscape.• Streamlined layout process by implementing clear standards and efficient procedures.

New York, Ny, Us

Developed highly-effective outdoor advertising initiatives and broader campaign concepts. Designed transit advertising, including vinyl bus wraps and taxi signs. Directed photography, in-house marketing, and market research. Led client meetings, collaborated on sales presentations, prioritized projects, and provided weekly status updates. Strengthened vendor relations while administering contacts, executing orders, and controlling costs. Managed and motivated staff members. Delivered results:• Maximized efficiency by revamping department policies, procedures, and scheduling. • Revitalized the department by championing a return to organization, collaboration, and quality control.• Created viable sales tools that attracted new business; oversaw development of numerous “Street Smart” campaigns.• Successfully upsold design with custom made props and die-cut extensions.• Initiated graphic design and marketing internship program with a local university.

Developed powerful designs and layouts for Fortune 500 clients and an internationally distributed publication. Directed all in-house campaign development and marketing initiatives. Oversaw the Design Department; trained, scheduled, and supervised design and production employees. Optimized budgets, interfaced with clients, and prioritized projects. • Increased profitability and successfully transitioned this small commercial printing company into an all-inclusive business model, offering all of the services of a traditional advertising agency or design firm.• Improved quality control by incorporating an efficient in-house development system that enhanced all design and prepress processes.• Seamlessly directed major corporate expansions, including moves into larger facilities, increased staffing levels, and improved operating procedures.• Attracted high-end clients by elevating the overall professionalism of work.

Continuing Education, Graphic Design

Bs, Liberal Studies