Dmytro Khudenko, Pmp®, Gfact Email & Phone Number

Germany

Munich, By, De

Budapest, Hungary

Worksection is the #1 Ukrainian SaaS project management service with an easy-to-use interface. We are on a mission to help companies become digital: manage projects and teams, effectively communicate and track projects and tasks online. Lead, manage, and scale teams of Sales, Marketing, and Support and coordinated with Deveopment team, ensuring processes optimization, operational efficiency, and scalability.- Developed and aligned with the Owners a strategic plan for the SaaS service;- New pricing strategy for 2023-2025 developed;- Implemented OKRs for the company and KPIs in the Sales, Marketing, and Support departments;- Developed and implemented Sales and SDR quarterly metrics, quotas & compensation model;- Retained and expanded the team in 2022-2023 in the face of war, including x2 sales team growth;- Maintained service profitability in 2022 amid the war;- x2 growth of the conversion rate in the sales department;- Created from scratch the SDR (outbound) department in 2023;- Searched out speaking opportunities and presented at more than 10 specialized conferences;- Created and launched an Affiliate Program, and signed partnership agreements with pilot companies;- Initiated and coordinated work on revising the service FAQs;- Established regular reporting to the company owners;- Formalized the process of hiring new staff in the Sales, Marketing, and Support departments;- Drive the team to achieve pipeline, targets, and work quality.

Budapest, Hungary

Build, scale, and lead Marketing team (10 people).- Prepared long-term marketing strategy, including the company's value proposition, and implemented KPIs for the department;- Reviewed the efficiency of digital marketing activities. CAC decreased by 6%, CPL decreased by 27%.;- Introduced cooperation with G2, Capterra and others directories. E.g., x8 growth in G2 with 4.8 rating; - Developed the company policy for collaboration with contractor agencies, and established standardized reporting;- Expanded the department to 10 employees, introduced Content Marketing, SMM, and Email Marketing functions;- Established company's media channels to Linkedin, Twitter, and Telegram in 2020-2023;- Piloted new format of consumer reviews, including moderation of 5 video cases with clients;- Searched out speaking opportunities, and represented the company at numerous conferences and specialized events;- Kicked off regular webinars, conducted them in 2020-2022, and coached sales managers to take over;- Developed marketing assets, as well as recorded promo videos in different languages;- Established PR strategy for Worksection, including publication of more than 10 articles.

Kyiv, Ukraine

Grew Worksection business in Ukraine and abroad by active lead conversion, increased customer retention, and upselling to existing customers.

Budapest, Hungary

Uppsala County, Sweden

Short-term business exchange program sponsored by the European Commission. The main goal of the exchange was to serve as a consultant to make a comprehensive audit of all company's processes and contribute to the company's strategy development.- Revise and update the go-to-market strategy, planning, and support execution of the new feature releases;- Gather customers' and partners' insights, supervise research, and competitive analysis.- Deep analysis of pricing strategy based on a data-driven approach;- Redesign the value proposition, messaging and positioning for ID24 in Nordic and other European markets;- Enhance collaboration with product, sales, and marketing teams that help accelerate ID24’s roadmap;- Implementation of CRM and Task management systems;- Identification and piloting of new marketing opportunities for promoting the product.ID24 develops software and manufactures cashier displays for communication with consumers, advertising products in the cash zone, and implementation of digital loyalty programs. Among their clients are well-known international brands such as Gant, and several large retail chains in Sweden such as Stadium, ICA, Clarion Hotel, and others.

Kyiv

Opened the first "dry" water massage salon in Ukraine with the innovative AquaMassage USA equipment. www.smartspa.com.ua- Developed Smart SPA value proposition and business model, recruited and trained staff;- Ensured availability of the business premises and equipment;- Pricing strategy development, P&L control, management of operations and profitability;- Implemented omnichannel customer acquisition program;- Automated of all stages of the customer journey (CRM AI Helps BeautyPRO);- Development brand visual identity, established digital, social media and performance marketing (PPC).

Kyiv, Ukraine

Seamless execution of the national level marketing projects. Planning, implementation and results evaluation according to PMP standards.- Centrally coordinated marketing activities for top brands (IQOS, Marlboro, Parliament, L&M, Bond, etc.); - Implemented and analyzed KPI for each project, including financial performance and ROI; - Pioneered automated budget allocation tool and tool for analysis of POSM placement and regional orders.- Budget control and resource allocation to deliver the most efficient marketing spend.- Analyzed competitors' activities to implement the best practices.- Implemented Scrum and Agile methodologies into project management.- Lead new CRM implementation team (CRM Field Planning Tool) on for the Ukrainian market. Supported CRM FPT implementation in Georgia.- Consulted other markets on the best practices (Argentine, Georgia, Moldova, Kazakhstan, and Spain). - Ensured a smooth transition from iSMS CRM to FPT for all sales departments. - Developed and conducted training programs for the field force.

Kyiv, Ukraine

Lead the global brand development and activation in Ukraine.- Brand positioning development for the Ukrainian market;- Development of creative brand activation concepts in cooperation with Leo Burnett;- Preparation and execution of the launch plans for new SKUs, brand support for trade marketing initiatives; - Conducted marketing tenders in cooperation with the purchasing department;- Monitored competitors’ marketing and branding activities to identify the best practices;- Researched consumer trends, and addressable market behaviors;- Marlboro brand budget control and P&L management;- Successfully led Marlboro Red relaunch project;- Launched "Make Your Move" 360 activation project, including mobile applications development;- Represented Philip Morris as an employer at HR events.

Master Of Marketing, Marketing Management

Education record

The program is specifically designed for participants who are developing their expertise in Sales & Marketing. The program lasts for 24.

Master'S Degree, Metal-Cutting Machines And Systems, Mechanical Engineer