Dmytro Khudenko, Pmp®, Gfact Email and Phone Number
Experienced and highly motivated practitioner with proven project management, operations and partnership development background in IT and FMCG. I have a master's degrees in Marketing and Mechanical Engineering. I am also PMP and GFACT certified and a seasoned speaker at numerous online and offline events. Help to set up effective processes, implement the right tools, and optimize the way a company works for continuous business growth and efficient completion of various projects.My aim is to help various businesses, including marketing agencies, creative teams, and designers, improve their productivity by using project and team management tools like Worksection.I admire the company's well-organized operational management. My role merges knowledge in sales, marketing, and project optimization, with the continuous collaboration between the product development division and the owners. It necessitates consistent engagement and professional growth. With scalability being one of my key tasks, I managed to grow the company’s team 2.5 times in just a few years.I have expertise in project management, marketing, and sales, as well as in building partnerships, which is my primary area of interest. This includes developing the affiliate strategy, identifying and attracting key partners, as well as creating the framework of collaboration. I value a win-win-win approach, where all parties (partners, clients, and our team) benefit from collaborative work. In the first few months, we've secured relationships with 25 new key partners. About 14% of our new leads currently come from affiliate marketing.Marketing is a significant part of my experience. As a CMO of Worksection, I founded a marketing team that grew from 1 specialist to 10 employees. Moreover, in addition to the team management, I was the creator of the webinars about the service on the company's YouTube channel.I genuinely enjoy public speaking, and in 2023 alone, I spoke at ten online and offline events. Together with Atom Online University, I created a course that covers the fundamentals of PPC on Google and YouTube.In my free time, I enjoy studying cybersecurity fundamentals and have earned my GFACT certification. Running, particularly half marathons, is my preferred activity because it lets me switch focus from other tasks, set objectives, and attain them, resulting in improved outcomes.Let's connect and see how we can collaborate and help each other.
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Chief Operating OfficerGetpinMunich, By, De -
Chief Operating OfficerWorksection May 2022 - Feb 2024Budapest, HungaryWorksection is the #1 Ukrainian SaaS project management service with an easy-to-use interface. We are on a mission to help companies become digital: manage projects and teams, effectively communicate and track projects and tasks online. Lead, manage, and scale teams of Sales, Marketing, and Support and coordinated with Deveopment team, ensuring processes optimization, operational efficiency, and scalability.- Developed and aligned with the Owners a strategic plan for the SaaS service;- New pricing strategy for 2023-2025 developed;- Implemented OKRs for the company and KPIs in the Sales, Marketing, and Support departments;- Developed and implemented Sales and SDR quarterly metrics, quotas & compensation model;- Retained and expanded the team in 2022-2023 in the face of war, including x2 sales team growth;- Maintained service profitability in 2022 amid the war;- x2 growth of the conversion rate in the sales department;- Created from scratch the SDR (outbound) department in 2023;- Searched out speaking opportunities and presented at more than 10 specialized conferences;- Created and launched an Affiliate Program, and signed partnership agreements with pilot companies;- Initiated and coordinated work on revising the service FAQs;- Established regular reporting to the company owners;- Formalized the process of hiring new staff in the Sales, Marketing, and Support departments;- Drive the team to achieve pipeline, targets, and work quality. -
Chief Marketing OfficerWorksection May 2021 - Jan 2024Budapest, HungaryBuild, scale, and lead Marketing team (10 people).- Prepared long-term marketing strategy, including the company's value proposition, and implemented KPIs for the department;- Reviewed the efficiency of digital marketing activities. CAC decreased by 6%, CPL decreased by 27%.;- Introduced cooperation with G2, Capterra and others directories. E.g., x8 growth in G2 with 4.8 rating; - Developed the company policy for collaboration with contractor agencies, and established standardized reporting;- Expanded the department to 10 employees, introduced Content Marketing, SMM, and Email Marketing functions;- Established company's media channels to Linkedin, Twitter, and Telegram in 2020-2023;- Piloted new format of consumer reviews, including moderation of 5 video cases with clients;- Searched out speaking opportunities, and represented the company at numerous conferences and specialized events;- Kicked off regular webinars, conducted them in 2020-2022, and coached sales managers to take over;- Developed marketing assets, as well as recorded promo videos in different languages;- Established PR strategy for Worksection, including publication of more than 10 articles. -
Business Development ManagerWorksection Jan 2020 - Apr 2021Kyiv, UkraineGrew Worksection business in Ukraine and abroad by active lead conversion, increased customer retention, and upselling to existing customers. -
Lead Lecturer At Course "Ppc: Google & Youtube"Освітня Компанія Atom Oct 2023 - Dec 2023Budapest, Hungary -
Business Consultant (Sta)Id24 Oct 2020 - Mar 2021Uppsala County, SwedenShort-term business exchange program sponsored by the European Commission. The main goal of the exchange was to serve as a consultant to make a comprehensive audit of all company's processes and contribute to the company's strategy development.- Revise and update the go-to-market strategy, planning, and support execution of the new feature releases;- Gather customers' and partners' insights, supervise research, and competitive analysis.- Deep analysis of pricing strategy based on a data-driven approach;- Redesign the value proposition, messaging and positioning for ID24 in Nordic and other European markets;- Enhance collaboration with product, sales, and marketing teams that help accelerate ID24’s roadmap;- Implementation of CRM and Task management systems;- Identification and piloting of new marketing opportunities for promoting the product.ID24 develops software and manufactures cashier displays for communication with consumers, advertising products in the cash zone, and implementation of digital loyalty programs. Among their clients are well-known international brands such as Gant, and several large retail chains in Sweden such as Stadium, ICA, Clarion Hotel, and others. -
OwnerSmart Spa Jan 2018 - Oct 2020KyivOpened the first "dry" water massage salon in Ukraine with the innovative AquaMassage USA equipment. www.smartspa.com.ua- Developed Smart SPA value proposition and business model, recruited and trained staff;- Ensured availability of the business premises and equipment;- Pricing strategy development, P&L control, management of operations and profitability;- Implemented omnichannel customer acquisition program;- Automated of all stages of the customer journey (CRM AI Helps BeautyPRO);- Development brand visual identity, established digital, social media and performance marketing (PPC). -
Marketing Project ManagerPhilip Morris International Feb 2014 - Jan 2018Kyiv, UkraineSeamless execution of the national level marketing projects. Planning, implementation and results evaluation according to PMP standards.- Centrally coordinated marketing activities for top brands (IQOS, Marlboro, Parliament, L&M, Bond, etc.); - Implemented and analyzed KPI for each project, including financial performance and ROI; - Pioneered automated budget allocation tool and tool for analysis of POSM placement and regional orders.- Budget control and resource allocation to deliver the most efficient marketing spend.- Analyzed competitors' activities to implement the best practices.- Implemented Scrum and Agile methodologies into project management.- Lead new CRM implementation team (CRM Field Planning Tool) on for the Ukrainian market. Supported CRM FPT implementation in Georgia.- Consulted other markets on the best practices (Argentine, Georgia, Moldova, Kazakhstan, and Spain). - Ensured a smooth transition from iSMS CRM to FPT for all sales departments. - Developed and conducted training programs for the field force. -
Marlboro Brand ManagerPhilip Morris International Mar 2013 - Feb 2014Kyiv, UkraineLead the global brand development and activation in Ukraine.- Brand positioning development for the Ukrainian market;- Development of creative brand activation concepts in cooperation with Leo Burnett;- Preparation and execution of the launch plans for new SKUs, brand support for trade marketing initiatives; - Conducted marketing tenders in cooperation with the purchasing department;- Monitored competitors’ marketing and branding activities to identify the best practices;- Researched consumer trends, and addressable market behaviors;- Marlboro brand budget control and P&L management;- Successfully led Marlboro Red relaunch project;- Launched "Make Your Move" 360 activation project, including mobile applications development;- Represented Philip Morris as an employer at HR events. -
District SupervisorPhilip Morris International Feb 2012 - Feb 2013 -
Supervisor Consumer EngagementPhilip Morris International Aug 2008 - Jan 2012
Dmytro Khudenko, Pmp®, Gfact Education Details
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Marketing Management -
Younique International Talent Development Program Pmi -
Metal-Cutting Machines And Systems, Mechanical Engineer
Frequently Asked Questions about Dmytro Khudenko, Pmp®, Gfact
What company does Dmytro Khudenko, Pmp®, Gfact work for?
Dmytro Khudenko, Pmp®, Gfact works for Getpin
What is Dmytro Khudenko, Pmp®, Gfact's role at the current company?
Dmytro Khudenko, Pmp®, Gfact's current role is Chief Operating Officer.
What schools did Dmytro Khudenko, Pmp®, Gfact attend?
Dmytro Khudenko, Pmp®, Gfact attended Kyiv National Economics University - Institute Of Business Education, Younique International Talent Development Program Pmi, Cherkasy State Technological University.
Who are Dmytro Khudenko, Pmp®, Gfact's colleagues?
Dmytro Khudenko, Pmp®, Gfact's colleagues are Евгений Шемякин, Kate Kokhanovska, Oleksii Bochkovskyi, Elena Getpin, Aleksandra Bakulina, Olena Tkachenko, Marcus Du Toit.
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