Assumed full charge of the company's social media portfolio, broadening the role to encapsulate content creation and the strategic direction, inclusive of innovative influencer marketing and paid advertising strategies. Oversee a $1M+ budget, allocating funds to content creation for new product development (NPD) go-to-market strategies, brand ambassador, and influencer marketing initiatives, with a segment dedicated to optimizing paid social campaigns, ensuring holistic brand growth. Direct internal communication strategies aligned with significant organizational structural shifts, fostering enhanced interdepartmental collaboration. Lead the development and implementation of a multi-channel social media strategy, overseeing content on platforms such as Instagram, Facebook, Pinterest, YouTube, TikTok, and Twitter. Collaborate with an external agency to enhance Search Engine Optimization (SEO) strategies for tweezerman.com, while also leveraging SEO practices to bolster the organization's social media presence. Currently spearheading a high-profile licensee collaboration project with an industry giant, fortifying brand recognition and market reach.Highlights of accomplishments in this role include:• Initiated and achieved 10%+ per year follower growth across Instagram, TikTok, and YouTube, refocusing on quality over quantity of content for improved brand presence.• Developed and executed engaging content and paid strategies on social media resulting in boosted conversions and purchases by 17%.

Thrived in the role, fostering a culture of continuous learning and optimization while boosting the organization's digital content strategy. Leveraged innate curiosity to actively engage in independent research, both within and outside of work hours, generating innovative ideas. Contributed significantly to team engagement and morale with a deep, personal interest in the field and dedication to growth.Highlights of accomplishments in this role include:• Consolidated content production in-house by transitioning roles from external agencies to internal teams, resulting in a $150K annual cost savings and enhancing brand consistency with a fully dedicated workforce.• Displayed authentic passion for digital content, enhancing personal performance and team morale through diligent exploration of industry trends.

Expanded the team from one to three direct reports within three years. Managed content production, coordinating with both internal and external vendors to produce high-quality videos and imagery. Developed a successful content marketing strategy for the brand's first collaboration kit with a celebrity nail tech, resulting in doubled revenue goals.Highlights of accomplishments in this role include:• Improved and streamlined internal workflows by integrating a Product Information Management (PIM) and CMS platform into content strategy, reducing human error and manual labor, thereby enhancing efficiency and productivity within the organization.• Saved $100K+ in labor costs by bringing the email and web design team in-house and adjusting the strategy accordingly.

Pioneered within a nascent global team, contributing to marketing calendars and shaping go-to-market strategies, which steered focus toward digital marketing and strategy. Engaged in product development processes, broadening perspective and building a foundation for future marketing and strategic roles. Collaborated on the creation of targeted marketing collateral such as brochures, training manuals, brand presentations, videos, and marketing calendars, ensuring consistent brand messaging across all channels within each global market.Highlights of accomplishments in this role include:• Conducted quarterly trend reports, harmonizing key beauty trends, industry news, and potential campaign synergies across all markets.• Fostered an open communication culture by candidly expressing career goals and interests.

Served as the linchpin for cross-functional collaboration between the marketing team and external departments such as operations and sales, fostering a holistic understanding of company operations. Coordinated company events, overseeing travel arrangements, agenda planning, and on-site execution, ensuring smooth operational flow. Managed relationships with external vendors, handling post-production tasks such as editing and retouching, ensuring the production of high-quality digital content.Highlights of accomplishments in this role include:• Coordinated tactical marketing projects in collaboration with the Vice President of Marketing, supporting domestic and international initiatives including public relations, product launches, and communication plans.• Oversaw the planning and execution of annual domestic and international sales and marketing conferences, managing event logistics for 100-150 attendees and leading to the creation of comprehensive event budgets for future planning.

Assisted in developing estimates and schedules for internal and external projects, enhancing project management skills. Provided support to the in-house post-production studio, gaining hands-on experience in rip films, pitches, case studies, and stock footage searches.Highlights of accomplishments in this role include:• Streamlined music searches, contributing to the audiovisual impact of various projects.• Collaborated closely with producers, honing personal skills in broadcast production and project management.