Daniel López Email & Phone Number

San Juan, San Juan, Pr

Guaynabo, Puerto Rico

- Utilized various tools and techniques to gather and analyze data on target audiences, including demographic information, consumer behaviors, and psychographic insights. Identified trends, patterns, and preferences to develop targeting strategies that inform marketing and campaign planning.- Collaborated with cross-functional teams to provide audience insights, optimize targeting, messaging, and content, resulting in increased engagement and conversion rates.- Leveraged audience intelligence to develop data-driven strategies that maximize customer acquisition, retention, and engagement. Utilized analytics tools to track performance, evaluate KPIs, and provide actionable insights to optimize campaigns, improve user experience, and increase ROI.- Socialized insights and reports with both technical and non-technical stakeholders and Senior Leadership Teams

Guaynabo, Puerto Rico

- Monitored campaign performance metrics, such as click-through rates, conversion rates, and engagement metrics. Conducted A/B testing, analyzed data, and made data-driven optimizations to improve campaign effectiveness and maximize ROI. Utilized analytics tools and platforms to track, measure, and reported campaign performance to stakeholders.- Collaborated with internal teams, including creative, sales, and social media teams, to develop compelling campaign assets and messaging. Coordinated with external vendors and agencies to ensure seamless execution of campaign elements, such as ad creatives, landing pages, and tracking mechanisms.- Provided sales support to account executives on display, mobile, native and video formats.- Developed various dashboards with direct access to agencies for real-time campaign monitoring and internal company use on Google Data Studio.- Kept up with the latest digital marketing trends, tools, and best practices. Stayed informed about changes in digital advertising platforms and industry regulations to ensure compliance and leverage new opportunities. Shared insights and recommendations with the team to optimize campaign strategies and tactics.

Trujillo Alto, Puerto Rico

- Oversaw the day-to-day operations of the wine bar, including staff management, inventory control, customer service, and ensuring a smooth and efficient operation. Created and maintained a welcoming atmosphere for guests, ensuring their satisfaction and enhancing their overall experience.- Curated an extensive wine list and developed a diverse selection of beverages that cater to the target audience. Stayed updated on industry trends, conduct tastings, and source new and unique wines. Trained staff on product knowledge and educated them on wine pairings to provide exceptional service to customers.- Managed the bar's social media accounts, including platforms such as Instagram and Facebook. Developed a content strategy to showcase the wine bar's offerings, events, promotions, and unique experiences. Created engaging and visually appealing content, responded to customer inquiries.

Guaynabo, Pr

- Designed company website for a developing project in compliance with customer needs which averages 270+ unique visitors monthly.- Designed outdoor advertising material scheduled to be installed in the near future.- Assisted in executive marketing decisions in collaboration with the CEO, VP of Operations, and the administrative office of the Guaynabo municipality.

San Juan, Puerto Rico

- Led day-to-day management of brand awareness campaigns which increased engagement by 30%.- Created a monthly social media report showcasing best received strategies with plans for the following month.- Aided in finalizing and executing current online marketing strategies and generating new and exciting ideas.- Daily content management on social media accounts (FB, IG, Pinterest), leading on art direction, copywriting and social analysis, driving 45% increase in Instagram following over a 4-month period.

Bayamon, Puerto Rico

- Created from ground up social media presence in Facebook, Instagram and Twitter.- Developed various thumbnails for YouTube and image posts using Adobe Photoshop and Lightroom.- Managed analytics from social media accounts and developed strategies for maximum engagement.- Increased engagement by 25% in a 3-month period via organic and paid promotion with a minimum budget.

Master'S Degree, Communication And Media Studies

Bachelor'S Degree, Marketing, Magna Cum Laude

Activities and Societies: Founding member and treasurer of the Marketing and Management Student’s Association.

Bachelor Of Science - Bs, Computer Science