Current Position Description Identifying and developing marketing strategy for Strategic Plan and Business Plan of the company Developing sales targets for all the regions based on the future market scenario, demand-supply and other financial requirements. Supported business development efforts by providing insight into potential growth sectors and their respective geographic locations through proper market research. Provided primary and secondary research expertise and project coordination in support of business decisions. Participated and contributed as an active member of the core brand planning team on assigned product. Research potential new lines of business as determined by market research and as directed by leadership. Compare market trends to the company’s defined plans and goals. Forecast and track marketing and sales trends, analyzing collected data. Do the SWOT Analysis of major competitors by managing competitive intelligence Conducting strategic market analysis and support the design and implementation of product strategies. Formulating, directing and coordinating marketing and promotional activities, working with developers, advertisers, and promotion managers for marketing campaign development. Initiated development of corporate website with a brand new one, corporate video, corporate brochure, exhibition kit, etc. Evaluating the financial aspects of budgets and expenditures of all sales offices by comparing with the business generated and return-on-investment and profit-loss projections. Providing sales leads / new upcoming projects across India to all sales personnel Competitive and promotional analysis of product opportunities; provided analysis of competition’s product mix and market penetration; strategic analyses for new product/promotion potential. Preparation of different reports and power point presentations for senior management.

Responsibility: As a part of Business Development Team, following are my responsibilities: Client interaction, conducting company related promotion activities, making presentations using PowerPoint, making questionnaires using Excel, scrutinizing questionnaires, supervising field work, field briefing about the related project, and internet based secondary search. Project Title : Market Assessment Study for Real Estate Client : Aparna Infrastructure Location : Hyderabad Responsibility: Responsible for secondary research in order to support the primary survey and other project requirements. Involved in supervising the field work and collecting, verifying, and analyzing the data obtained from primary and secondary research and converting it in the form of a detailed report. Project Title : Every Dealer Survey Client : Reliance Communications Location : Hyderabad Responsibility: Responsible for secondary research in order to support the primary survey and other project requirements. Involved in planning and supervising the field work, briefing the interviewers about the project, and collecting, verifying, processing, and analyzing the data obtained from primary and secondary research. Coordinated the complete project in implementing the field work and ensuring that the work goes on effectively. Project Title : Establishment Profiling in Mumbai Client : Yahoo India Location : Mumbai Responsibility: Responsible for secondary research in order to support the primary survey and other project requirements. Involved in planning and supervising the field work, briefing the interviewers about the project, and collecting, verifying, processing, and analyzing the data obtained from primary and secondary research. Coordinated the complete project in implementing the field work and ensuring that the work goes on effectively.

Preparing market reports (Global and Key Local markets) and making revenue projections for different types of industries/domains. Mainly related to secondary market research involving downloading of industry related information from internet for market trends and scenario, mergers and acquisitions, profile of leading companies, industry revenues, general factors prevailing in the market, etc. and then editing the content and preparing in the form of a business report prescribed by the company.