David Brennan Email and Phone Number
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A high achieving, award winning, senior and experienced (30 years+) senior board Director/VP, talented at managing departments, multi-million pound budgets and a range of support operations for blue chip media and advertising organisations. A strong track record of producing creative research solutions, innovative marketing programmes, persuasive presentations and documents and award-winning media products. Has managed teams of talented people for over 25 years, always getting the best out of them and helping propel many of them to top positions in the media industry. A team player, strong and effective communicator with a proven ability to predict future trends and opportunities. Well known and connected within the media, advertising and content creation industries. Adept at dealing with the small things that really make the difference, a collaborative team builder, who has the capability to get the most out of people, leading, managing, motivating, inspiring and developing teams and whole organisations to growth and high performance. Excellent understanding of consumer behaviour and research techniques that has been consistently and successfully applied to marketing, strategy, planning, advertising sales and programme & channel development. Widely published and spoken at hundreds of major international conferences and seminars.Specialties: Media research, media marketing, strategy, communications, presentations, PR, programme commissions & acquisitions, scheduling, channel development and advertising sales
Be Insight
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Co-FounderBe Insight Oct 2017 - PresentCentral LondonWorking to unleash the power of insight to create true business value -
FounderMedia Native Jul 2011 - PresentLondon, United KingdomMedia Native is my own consultancy, offering media research, strategy, marketing, commercial and product development advice to media companies worldwide. Worked for a range of blue chip media clients in the UK, Europe and North America. Also published a book - TV's Not Dead - and subsequently spoken at numerous international conferences and seminars.
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Research & Strategy DirectorThinkbox Aug 2006 - Jul 2011London, United KingdomThinkbox is the much-acclaimed marketing trade body for commercial TV in the UK. I joined when the organisation was first set up and helped them achieve numerous awards (top trade body by Media Week, winners of Marketing Society Gold Award, winner of IPA Simon Broadbent Award for best research paper) and, more importantly, helped to revitalise the commercial TV business in the UK. As Research & Strategy Director, I was responsible for some pioneering projects that have helped fundamentally change the way people in the indistry perceive TV's future -
Head Of Group Strategic InsightAssociated Newspapers Oct 2005 - Aug 2006Although I was only at Associated for 6 months before my ideal job came along, it taught me a great deal about the strategic challenges facing the newspaper industry, and how a strong brand can overcome them (to some extent!) -
Founding PartnerConnect Research & Strategy (Australia) Jan 2001 - Sep 2005Whilst I was in Australia I founded Connect, specialising in media research & strategy. We worked with Foxtel, ABC, Department of Communications and News Interactive amongst others. Great fun and a great place to live but the Oz media scene was in a pretty moribund state at that time - evidenced when I published an analysis of the Australian digital media industry - The State of the Digital Nation - based on depth interviews with 32 senior executives in the industry.
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Svp - Research & Channel DevelopmentFlextech Television Jan 1995 - Dec 2000I joined Flextech when they were 65 people working in a dingy barracks in Camden and left when there were over 650 working from plush markble & steel corproste offices in Great Portland Street. I preferred the former, when we were cutting edge, innovative and 'can do' in our mentality - the minute the grey suits started walking the corridors, I knew it was time to go....Media conglomerate at the cutting edge of digital TV - turnover rose from £200m to over £1bn p.a. and staffing from 85 to 650 in my time thereSVP - Research & Channel DevelopmentPromoted from VP - Research during my time there. Managed research across all channels and services as well as corporate. Led launch or relaunch of over 30 TV channels and worked across adsales, programming, scheduling, marketing and corporate developmentLed the deal to create the UKTV suite of channels with the BBCCreated and launched 'Living Health' - the award-winning government pilot using digital interactive TV to deliver health information and servicesWorked on launches or relaunches for Trouble, Bravo, UK Living, Discovery Channels, UKTV channels, Challenge TV, Screenshop, EBN and Playboy TV -
Controller - Audience PlanningItv Network Centre Aug 1993 - Dec 1994The UK's largest commercial TV broadcaster - managed all of their audience research and insight during the Centre's most successful ever ratings periodController - Audience PlanningIn this role, I led the implementation of all audience research into the areas of programme commissioning, programme acquisitions, promotion, marketing, product development and advertising sales strategyIntroduced a range of pioneering research initiatives including Schedule Evaluator, Programme Concept Testing and Promotions EvaluatorManaged a team of seven people and a budget of over £2m
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Research & Marketing ControllerYorkshire/Tyne-Tees Television Aug 1984 - Jul 1993Central LondonOne of the largest regional ITV companies - recognized for its research and marketing performanceResearch & Marketing ControllerI led both research and marketing functions for Tyne Tees initially, then asked to perform same role when taken over by Yorkshire TV in 1991, where I was in charge of 4 teams - programme research, business development, sales support and airtime planning.Created a range of successful test market packages including Pulsebeat and Financial PulsebeatManaged a team of 23 people and budgets of £5m+Involved in successful franchise bids for both Yorkshire TV and Tyne Tees TVAlso managed separate profit centres such as Vision Marketing (marketing consultancy) and Ideas In Vision (commercial production house) as part of marketing role
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Research & Marketing ControllerTyne Tees Television Aug 1984 - Feb 1991I was in charge of research and marketing for the sales division, and set up a number of successful marketing initiatives, including 'Pulsebeat', 'Counter Force' and 'Ideas In Vision'. My department was eventually set up as a separate profit centre, attracting outside business
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Senior Research ExecutiveHtv 1982 - 1984
David Brennan Skills
David Brennan Education Details
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Psychology & Statistics -
Xaverian College Manchester9 O Levels And 4 A Levels
Frequently Asked Questions about David Brennan
What company does David Brennan work for?
David Brennan works for Be Insight
What is David Brennan's role at the current company?
David Brennan's current role is Founder of Media Native; Co-Founder of BE Insight.
What is David Brennan's email address?
David Brennan's email address is da****@****tive.tv
What is David Brennan's direct phone number?
David Brennan's direct phone number is 173760*****
What schools did David Brennan attend?
David Brennan attended The University Of Sheffield, Xaverian College Manchester.
What are some of David Brennan's interests?
David Brennan has interest in Behavioural Economics, Psychology, Football, Advertising, Music, Tv And Film (Watching And Creating), Digital Technology, Djing And Travel, Neuromarketing.
What skills is David Brennan known for?
David Brennan has skills like Advertising, Television, Marketing Strategy, Digital Strategy, New Media, Customer Insight, Digital Media, Media Research, Media Planning, Marketing, Research, Marketing Communications.
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David Brennan
London2bluefingroup.co.uk, cwbgroup.co.uk -
David Brennan
Harrogate2leaseplan.co.uk, nexusrental.co.uk3 +447971XXXXXX
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David Brennan
Vastly Experienced In Management, Business Development Looking For New ChallengesEthekwini -
David Brennan
Greater Glasgow Area -
2cobbetts.com, gowlingwlg.com
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