David Brennan Email & Phone Number

Central London

Working to unleash the power of insight to create true business value

London, United Kingdom

Media Native is my own consultancy, offering media research, strategy, marketing, commercial and product development advice to media companies worldwide. Worked for a range of blue chip media clients in the UK, Europe and North America. Also published a book - TV's Not Dead - and subsequently spoken at numerous international conferences and seminars.

London, United Kingdom

Thinkbox is the much-acclaimed marketing trade body for commercial TV in the UK. I joined when the organisation was first set up and helped them achieve numerous awards (top trade body by Media Week, winners of Marketing Society Gold Award, winner of IPA Simon Broadbent Award for best research paper) and, more importantly, helped to revitalise the commercial TV business in the UK. As Research & Strategy Director, I was responsible for some pioneering projects that have helped fundamentally change the way people in the indistry perceive TV's future

Although I was only at Associated for 6 months before my ideal job came along, it taught me a great deal about the strategic challenges facing the newspaper industry, and how a strong brand can overcome them (to some extent!)

Whilst I was in Australia I founded Connect, specialising in media research & strategy. We worked with Foxtel, ABC, Department of Communications and News Interactive amongst others. Great fun and a great place to live but the Oz media scene was in a pretty moribund state at that time - evidenced when I published an analysis of the Australian digital media industry - The State of the Digital Nation - based on depth interviews with 32 senior executives in the industry.

I joined Flextech when they were 65 people working in a dingy barracks in Camden and left when there were over 650 working from plush markble & steel corproste offices in Great Portland Street. I preferred the former, when we were cutting edge, innovative and 'can do' in our mentality - the minute the grey suits started walking the corridors, I knew it was time to go....Media conglomerate at the cutting edge of digital TV - turnover rose from £200m to over £1bn p.a. and staffing from 85 to 650 in my time thereSVP - Research & Channel DevelopmentPromoted from VP - Research during my time there. Managed research across all channels and services as well as corporate. Led launch or relaunch of over 30 TV channels and worked across adsales, programming, scheduling, marketing and corporate developmentLed the deal to create the UKTV suite of channels with the BBCCreated and launched 'Living Health' - the award-winning government pilot using digital interactive TV to deliver health information and servicesWorked on launches or relaunches for Trouble, Bravo, UK Living, Discovery Channels, UKTV channels, Challenge TV, Screenshop, EBN and Playboy TV

The UK's largest commercial TV broadcaster - managed all of their audience research and insight during the Centre's most successful ever ratings periodController - Audience PlanningIn this role, I led the implementation of all audience research into the areas of programme commissioning, programme acquisitions, promotion, marketing, product development and advertising sales strategyIntroduced a range of pioneering research initiatives including Schedule Evaluator, Programme Concept Testing and Promotions EvaluatorManaged a team of seven people and a budget of over £2m

Central London

One of the largest regional ITV companies - recognized for its research and marketing performanceResearch & Marketing ControllerI led both research and marketing functions for Tyne Tees initially, then asked to perform same role when taken over by Yorkshire TV in 1991, where I was in charge of 4 teams - programme research, business development, sales support and airtime planning.Created a range of successful test market packages including Pulsebeat and Financial PulsebeatManaged a team of 23 people and budgets of £5m+Involved in successful franchise bids for both Yorkshire TV and Tyne Tees TVAlso managed separate profit centres such as Vision Marketing (marketing consultancy) and Ideas In Vision (commercial production house) as part of marketing role

I was in charge of research and marketing for the sales division, and set up a number of successful marketing initiatives, including 'Pulsebeat', 'Counter Force' and 'Ideas In Vision'. My department was eventually set up as a separate profit centre, attracting outside business

Ba (Hons), Psychology & Statistics

Activities and Societies: Founder of The Now Society (alternative ents), member of DramaSoc, Movie Soc, Table Tennis Soc, Football 2nd XI.

9 O Levels And 4 A Levels