David Brennan

David Brennan Email and Phone Number

Founder of Media Native; Co-Founder of BE Insight @ BE Insight
Avenida Dr. Dias da Silva 165, Coimbra,Portugal 3004-512,Portugal
David Brennan's Location
Greater London, England, United Kingdom, United Kingdom
David Brennan's Contact Details

David Brennan work email

David Brennan personal email

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About David Brennan

A high achieving, award winning, senior and experienced (30 years+) senior board Director/VP, talented at managing departments, multi-million pound budgets and a range of support operations for blue chip media and advertising organisations. A strong track record of producing creative research solutions, innovative marketing programmes, persuasive presentations and documents and award-winning media products. Has managed teams of talented people for over 25 years, always getting the best out of them and helping propel many of them to top positions in the media industry. A team player, strong and effective communicator with a proven ability to predict future trends and opportunities. Well known and connected within the media, advertising and content creation industries. Adept at dealing with the small things that really make the difference, a collaborative team builder, who has the capability to get the most out of people, leading, managing, motivating, inspiring and developing teams and whole organisations to growth and high performance. Excellent understanding of consumer behaviour and research techniques that has been consistently and successfully applied to marketing, strategy, planning, advertising sales and programme & channel development. Widely published and spoken at hundreds of major international conferences and seminars.Specialties: Media research, media marketing, strategy, communications, presentations, PR, programme commissions & acquisitions, scheduling, channel development and advertising sales

David Brennan's Current Company Details
BE Insight

Be Insight

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Founder of Media Native; Co-Founder of BE Insight
Avenida Dr. Dias da Silva 165, Coimbra,Portugal 3004-512,Portugal
David Brennan Work Experience Details
  • Be Insight
    Co-Founder
    Be Insight Oct 2017 - Present
    Central London
    Working to unleash the power of insight to create true business value
  • Media Native
    Founder
    Media Native Jul 2011 - Present
    London, United Kingdom
    Media Native is my own consultancy, offering media research, strategy, marketing, commercial and product development advice to media companies worldwide. Worked for a range of blue chip media clients in the UK, Europe and North America. Also published a book - TV's Not Dead - and subsequently spoken at numerous international conferences and seminars.
  • Thinkbox
    Research & Strategy Director
    Thinkbox Aug 2006 - Jul 2011
    London, United Kingdom
    Thinkbox is the much-acclaimed marketing trade body for commercial TV in the UK. I joined when the organisation was first set up and helped them achieve numerous awards (top trade body by Media Week, winners of Marketing Society Gold Award, winner of IPA Simon Broadbent Award for best research paper) and, more importantly, helped to revitalise the commercial TV business in the UK. As Research & Strategy Director, I was responsible for some pioneering projects that have helped fundamentally change the way people in the indistry perceive TV's future
  • Associated Newspapers
    Head Of Group Strategic Insight
    Associated Newspapers Oct 2005 - Aug 2006
    Although I was only at Associated for 6 months before my ideal job came along, it taught me a great deal about the strategic challenges facing the newspaper industry, and how a strong brand can overcome them (to some extent!)
  • Connect Research & Strategy (Australia)
    Founding Partner
    Connect Research & Strategy (Australia) Jan 2001 - Sep 2005
    Whilst I was in Australia I founded Connect, specialising in media research & strategy. We worked with Foxtel, ABC, Department of Communications and News Interactive amongst others. Great fun and a great place to live but the Oz media scene was in a pretty moribund state at that time - evidenced when I published an analysis of the Australian digital media industry - The State of the Digital Nation - based on depth interviews with 32 senior executives in the industry.
  • Flextech Television
    Svp - Research & Channel Development
    Flextech Television Jan 1995 - Dec 2000
    I joined Flextech when they were 65 people working in a dingy barracks in Camden and left when there were over 650 working from plush markble & steel corproste offices in Great Portland Street. I preferred the former, when we were cutting edge, innovative and 'can do' in our mentality - the minute the grey suits started walking the corridors, I knew it was time to go....Media conglomerate at the cutting edge of digital TV - turnover rose from £200m to over £1bn p.a. and staffing from 85 to 650 in my time thereSVP - Research & Channel DevelopmentPromoted from VP - Research during my time there. Managed research across all channels and services as well as corporate. Led launch or relaunch of over 30 TV channels and worked across adsales, programming, scheduling, marketing and corporate developmentLed the deal to create the UKTV suite of channels with the BBCCreated and launched 'Living Health' - the award-winning government pilot using digital interactive TV to deliver health information and servicesWorked on launches or relaunches for Trouble, Bravo, UK Living, Discovery Channels, UKTV channels, Challenge TV, Screenshop, EBN and Playboy TV
  • Itv Network Centre
    Controller - Audience Planning
    Itv Network Centre Aug 1993 - Dec 1994
    The UK's largest commercial TV broadcaster - managed all of their audience research and insight during the Centre's most successful ever ratings periodController - Audience PlanningIn this role, I led the implementation of all audience research into the areas of programme commissioning, programme acquisitions, promotion, marketing, product development and advertising sales strategyIntroduced a range of pioneering research initiatives including Schedule Evaluator, Programme Concept Testing and Promotions EvaluatorManaged a team of seven people and a budget of over £2m
  • Yorkshire/Tyne-Tees Television
    Research & Marketing Controller
    Yorkshire/Tyne-Tees Television Aug 1984 - Jul 1993
    Central London
    One of the largest regional ITV companies - recognized for its research and marketing performanceResearch & Marketing ControllerI led both research and marketing functions for Tyne Tees initially, then asked to perform same role when taken over by Yorkshire TV in 1991, where I was in charge of 4 teams - programme research, business development, sales support and airtime planning.Created a range of successful test market packages including Pulsebeat and Financial PulsebeatManaged a team of 23 people and budgets of £5m+Involved in successful franchise bids for both Yorkshire TV and Tyne Tees TVAlso managed separate profit centres such as Vision Marketing (marketing consultancy) and Ideas In Vision (commercial production house) as part of marketing role
  • Tyne Tees Television
    Research & Marketing Controller
    Tyne Tees Television Aug 1984 - Feb 1991
    I was in charge of research and marketing for the sales division, and set up a number of successful marketing initiatives, including 'Pulsebeat', 'Counter Force' and 'Ideas In Vision'. My department was eventually set up as a separate profit centre, attracting outside business
  • Htv
    Senior Research Executive
    Htv 1982 - 1984

David Brennan Skills

Advertising Television Marketing Strategy Digital Strategy New Media Customer Insight Digital Media Media Research Media Planning Marketing Research Marketing Communications Content Strategy Broadcast Strategy Digital Marketing Public Speaking Online Advertising Strategic Planning Mobile Marketing Market Planning Communications Planning Consumer Insights Writing

David Brennan Education Details

Frequently Asked Questions about David Brennan

What company does David Brennan work for?

David Brennan works for Be Insight

What is David Brennan's role at the current company?

David Brennan's current role is Founder of Media Native; Co-Founder of BE Insight.

What is David Brennan's email address?

David Brennan's email address is da****@****tive.tv

What is David Brennan's direct phone number?

David Brennan's direct phone number is 173760*****

What schools did David Brennan attend?

David Brennan attended The University Of Sheffield, Xaverian College Manchester.

What are some of David Brennan's interests?

David Brennan has interest in Behavioural Economics, Psychology, Football, Advertising, Music, Tv And Film (Watching And Creating), Digital Technology, Djing And Travel, Neuromarketing.

What skills is David Brennan known for?

David Brennan has skills like Advertising, Television, Marketing Strategy, Digital Strategy, New Media, Customer Insight, Digital Media, Media Research, Media Planning, Marketing, Research, Marketing Communications.

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