Dan Brooks

Dan Brooks Email and Phone Number

Director of Product Marketing @ Dow Jones
New York, NY, US
Dan Brooks's Location
United States, United States
Dan Brooks's Contact Details
About Dan Brooks

I am an experienced product marketer, global people manager, and MBA graduate who is passionate about creating and delivering strategic marketing solutions for both inbound and outbound product marketing initiatives. My unique focus in both FinTech and Artificial Intelligence (AI) has allowed me to develop in-depth knowledge of, and create and execute Go-To-Market (GTM) frameworks and launch plans for, the payments, lending, eCommerce, and conversational AI products on which I have worked. As someone who has managed products and teams targeting SMBs, enterprises, and consumers, I always have championed the voice of the merchant/customer and have used my skills to support both the product launches and the teams that I directly have led.Specialties: - GTM Strategy - Voice of Customer/Merchant Research & Analysis - Messaging - Positioning - People Management - Pricing & Packaging - Marketing & Sales Collateral Creation - Thought Leadership Development

Dan Brooks's Current Company Details
Dow Jones

Dow Jones

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Director of Product Marketing
New York, NY, US
Dan Brooks Work Experience Details
  • Dow Jones
    Director Of Product Marketing
    Dow Jones
    New York, Ny, Us
    View
  • Product School
    Featured Speaker
    Product School Apr 2024 - Present
    San Francisco, California, Us
    Product School is a global leader in Product training with a community of over two million product professionals. As a featured speaker, I help inspire the next generation of Product Marketers to launch innovative products and apply best practices to their work.
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  • Bonbon Technologies
    Advisor
    Bonbon Technologies Mar 2024 - Present
    Los Angeles, Ca, Us
    Creating initial go-to-market strategy, positioning, messaging, competitor analysis, and marketing collateral for an AI-powered, user acquisition and retention platform and working closely with the CEO and CTO to help scale the business.
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  • Square
    Global B2B Product Marketing Lead - Afterpay Payments
    Square Nov 2022 - Mar 2024
    San Francisco, Ca, Us
    Hired and managed a lifecycle marketing team that focused on growing and improving the entire merchant onboarding experience.Launched Afterpay’s first interest-bearing product to 1 million US Afterpay merchants & Square sellers, helping each to offer additional payment flexibility to their customers.Led go-to-market teams to expand Cross Border Trade to France, Italy, and Spain, and expand new Business Hub product features into the UK, helping to increase global merchant growth and engagement within the Afterpay ecosystem.
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  • Square
    Global Product Marketing Lead - Afterpay Smb
    Square Jul 2022 - Nov 2022
    San Francisco, Ca, Us
    Launched Business Hub, a self-serve business management tool, to 120k global merchants.
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  • Square
    B2B Product Marketing Lead - Afterpay Online Checkout & New Verticals
    Square Nov 2021 - Jul 2022
    San Francisco, Ca, Us
    Launched new Afterpay online checkout features including Express Checkout, Subscriptions, and Afterpay Button into new global markets, and partnered with SMB and Enterprise marketing teams to create campaigns to promote and scale these features.Created strategic messaging & collaborated with SMB marketing team to retain 60,000+ Afterpay Shopify merchants.
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  • Square
    Product Marketing Lead - New Payments Innovation (Afterpay)
    Square Mar 2021 - Oct 2021
    San Francisco, Ca, Us
    Developed a consumer and merchant GTM strategy and managed a cross-functional team to launch Single Use Payments, which allowed both non-integrated merchants access to Afterpay customers, and Afterpay customers access to additional payment flexibility at the largest US brands.
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  • Paypal
    Sr. Product Marketing Manager - Paypal Shopping / Ai Personalization
    Paypal Jul 2019 - Jan 2021
    San Jose, Ca, Us
    Led product marketing and managed a six person, cross-functional team for Jetlore, PayPal’s AI-powered shopping solution; created product positioning, messaging, and enablement materials, and increased enterprise customers by 2.5x via partnerships and collaboration with channel owners.Created and refined strategic merchant messaging and value propositions for PayPal Shopping, an online and in-store commerce marketing platform.Identified merchant pain points, synthesized and prioritized new merchant product requests, and delivered recommendations to the merchant product management team that influenced the PayPal Shopping product roadmap.Partnered with UX design and UX research teams to develop a deep competitive analysis of the e-commerce marketing landscape, helping PayPal Shopping to position itself successfully within the space.
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  • Oracle
    Product Marketing Manager - Artificial Intelligence, Chatbots & Mobile
    Oracle May 2016 - Jul 2019
    Austin, Texas, Us
    Launched Oracle Digital Assistant, Oracle’s next generation conversational AI for the enterprise, at Oracle OpenWorldLaunched Oracle Mobile Cloud Enterprise, Oracle's mobile cloud platform that includes capabilities to build, manage, and analyze AI-powered chatbots that can be used to automate services and increase customer engagementCreated 2017 and 2018 go-to-market plans for Oracle's mobile products, incorporating input from multiple stakeholdersAuthored multiple thought leadership pieces on intelligent chatbots and AI, enterprise and SMB digital engagement, and enterprise IoT, increasing Oracle's brand awareness in the fieldsPartnered closely with product management and sales teams to create enablement assets, widely leveraged to convert potential customers https://oracle.com/digital-assistant
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  • Maverick Digital Consulting
    Founder & Product Marketing Consultant
    Maverick Digital Consulting Sep 2012 - Apr 2016
    Created a comprehensive go-to-market plan for an eCommerce startup, which included SEM, SEO, display, video, social media, and PR outreach strategies and tactics, allowing the company to effectively target its audience of sports collectible hobbyistsStrategically developed and launched SEM, display, and retargeting campaigns for a digital marketing agency; increased client conversions between 29% and 95% and reduced CPA between 8% and 13%, thus increasing the clients’ ROIOptimized campaign content that reduced a client’s CPA by 50%, which kept the client from leavingCreated email and landing page copy, and landing page A/B tests, for several clients, helping to increase web conversions
  • Intuary
    Mobile Marketing Manager
    Intuary Nov 2014 - Nov 2015
    San Francisco, Ca, Us
    Developed, launched, and executed marketing strategies to increase downloads of, and subscriptions to, FarFaria on both iOS & AndroidIdentified & tested product messaging, target segments, and acquisition channels/partners to help FarFaria to scale its mobile app efficientlyAnalyzed user behavior data to create comprehensive marketing dashboards that increased marketing channel optimizationLed a cross-functional project with the Growth and Product teams to improve iOS App Store and Google Play Store optimization, significantly increasing organic installs through each channelPartnered with the Product and Publishing teams to construct email marketing campaigns designed to increase both user engagement and subscriber growth
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  • Perfect Audience (Acquired By Marin Software)
    Marketing Manager
    Perfect Audience (Acquired By Marin Software) Jul 2013 - Feb 2014
    Atlanta, Georgia, Us
    Developed and optimized targeting, positioning and messaging for Perfect Audience’s products and paid user acquisition campaigns; increased Facebook conversions by 300% and AdWords conversions by 51%, reduced Facebook CPC by 17% and CPA by 69%, and allowed the Y-Combinator alum to engage and sell to an expanded base of committed customersConducted competitor analyses on other retargeting platforms to determine how to position Perfect Audience’s brand in the Ad Tech marketplaceCollaborated with Perfect Audience users to test conversion optimization strategies and achieved a 100% lift in click-through conversions for multiple clients Analyzed campaign metrics using Google Analytics and other online marketing dashboards; created customer lifetime value models, allowing Perfect Audience to make future marketing decisions based on current marketing ROI
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  • Global Strategy Initiative
    Mba Technology Marketing Consultant
    Global Strategy Initiative Jun 2011 - Aug 2011
    Analyzed commercial and educational uses for Google's new fiber-optic internet network in Kansas City, allowing GSI's clients to effectively negotiate with the city and with the Google Fiber teamCreated a segmented market profile addressing technological benefits of Google's network and products for local academic and global business stakeholders; presented strategic messaging recommendations to relevant clients and to GSI's CEO
  • Microsoft Corporation
    Student Marketing Consultant
    Microsoft Corporation Mar 2011 - Apr 2011
    Redmond, Washington, Us
    Consulted with Microsoft Research engineers and academic computer scientists to create a complete customer segmentation profile, allowing Microsoft to effectively target its core audienceConducted competitor analyses on corporate research organizations, which helped Microsoft to develop better messaging for academic scientific researchers
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  • Middle Kingdom Business Consultants, Llc
    Additional Experience - Senior Consultant
    Middle Kingdom Business Consultants, Llc Aug 2009 - Aug 2010
  • Washington Sports And Entertainment
    Additional Experience - Product Marketing / Marketing - Washington Wizards
    Washington Sports And Entertainment Nov 2005 - Jun 2009
    Us
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Dan Brooks Skills

Marketing Management Positioning Fans Luxury Consulting Market Web Content Management Facebook Marketing International Sales Technology Marketing Sales Personal Care Nba International Relations Competitive Analysis Digital Marketing Romi Traditional Media Return On Investment Business Administration Online Advertising Maverick Sales And Marketing Corporate Research Search Engine Marketing Segmentation Google Analytics Ticket Sales Data Conversion Kansas City Display Advertising Management Perfect Brand Management Statistics Crm Metrics Pennsylvania Brand Development Attract Market Data Philadelphia Messaging Networking Brand Awareness Entry Arena Simulation Software Web Analytics Student Marketing Tests Google Adwords Internet Of Things Map Strategy Behind The Scenes Gtm Branding Management Consulting Fortune 100 Google Sold Artificial Intelligence Strategies Location Based Services Microsoft Excel Testing Ad Tech Go To Market Strategy Audience A/b Testing Brew Radio Wine Players Customer Acquisition Brand Positioning Strategies Research Brand Positioning Stakeholders Microsoft Target Marketing Corporate Relations Campaigns Print Advertising Agency Ppc Product Marketing Social Media Cpa Promotional User Acquisition Economics Lifetime Value Online Marketing Sports Global Strategy Linkedin Advertising Data Analysis Chinese Collateral Materials Development Negotiation New Clients Advertising Scientific Mobile Advertising Acquisition Campaigns Marketing Facebook Advertising Entertainment Cms Clever Ski Project Sql Engagement Dashboard Analytics Global Telecommunications Media Linkedin Websites Targeted Advertising International Art Customer Segmentation Executive Management Retargeting Bulgaria Start Ups Mobile Marketing Ad Optimization Blogging Arbor Academic Marketplace Video Gsi Satellite San Francisco Facebook Customer Segmentation Strategy Addressing Market Profile Mobile Application Development Ross China Platforms Conversion Optimization Social Media Marketing Sem Email Marketing Scientists Television Conceptual Modeling Marketing Strategy Employee Benefits Consumer Mobile Technology Kingdom

Dan Brooks Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Strategy
  • University Of Pennsylvania
    University Of Pennsylvania
    International Relations

Frequently Asked Questions about Dan Brooks

What company does Dan Brooks work for?

Dan Brooks works for Dow Jones

What is Dan Brooks's role at the current company?

Dan Brooks's current role is Director of Product Marketing.

What is Dan Brooks's email address?

Dan Brooks's email address is db****@****ail.com

What is Dan Brooks's direct phone number?

Dan Brooks's direct phone number is +120228*****

What schools did Dan Brooks attend?

Dan Brooks attended University Of Michigan - Stephen M. Ross School Of Business, University Of Pennsylvania.

What are some of Dan Brooks's interests?

Dan Brooks has interest in Mobile Payments, Mobile, Digital Media, Social Media, Social Commerce, Mobile Commerce, Consumer Internet, Mobile Games, Mobile Advertising.

What skills is Dan Brooks known for?

Dan Brooks has skills like Marketing Management, Positioning, Fans, Luxury, Consulting, Market, Web Content Management, Facebook Marketing, International Sales, Technology Marketing, Sales, Personal Care.

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