• Define, execute and optimize core operational processes within the Sales, Marketing and Finance orgs to improve productivity and effectiveness, and to drive repeatable processes• Supply in-depth analytics, benchmarks and insights to the C-Suite• Model, design, implement and manage compensation plans for Sales, Business Development, and Customer Success• Provide governance for sales contracts; execute commission payments• Measure and analyze individual and company performance; troubleshoot problem areas; make recommendations for improvements• Work closely with exec team to ensure transparency in results measurement• Develop vision, define objectives, and project manage key initiatives including internal usage of Origami Logic, executive dashboards and reports, SKOs• Architect, evaluate, implement, and ensure adoption and compliance of technical platforms, particularly Salesforce.com and its integrated products • Originate and manage sales reporting and sales metrics• Monitor sales activity and model productivity• Track pipeline flow and conversion• Manage territory planning

- Align and execute key programs to drive the company’s vision- Define, implement, and lead core operational processes both within the Sales org as well as cross-functionally to improve productivity and effectiveness- Architect, implement, and ensure adoption and compliance of technical platforms, particularly Salesforce.com and its integrated products - Guide migration and integration of technology stacks following acquisitions - Measure and analyze individual and company performance- Prepare executives for strategic meetings- Build, execute and maintain the functional areas of Salesforce.com including user roles/privileges, security, dashboards/reports, workflow- Research market size; define and modify sales territories- Model compensation plans and distribute documents - Identify, evaluate and execute sales tools

- Build and improve scalable, revenue-driving and productivity-enhancing processes across the global marketing team to accelerate growth, reduce costs and optimize performance- Compare outcomes with strategic goals and measure marketing's contribution to the business; prepare and analyze weekly, monthly, quarterly and annual marketing reports, dashboards and insights for executive staff- Plan, manage and track marketing budget; develop supplier and procurement strategy; negotiate contracts - Develop and manage global headcount plans that address market, business and budget requirements- Lead the development and evolution of Teradata Application's annual strategic long range plan, providing guidance, processes, research and tools to the leadership team as required- Coordinate and produce the annual global marketing plan- Work closely with executives, marketing, product and sales teams to conceptualize, develop, and craft content and messaging to support Teradata’s business strategy and thought leadership agenda- Oversee all marketing content initiatives to drive sales, engagement, retention, leads and positive customer behavior- Conduct business analysis and prepare business cases on new initiatives- Collaborate within Teradata cross-functional teams on data strategy and processes for prospect and customer data across lines of business and geographies- Identify process improvements and provide resources and assistance to all of global marketing to improve efficiency, communication, integration and execution results - Plan and direct annual user conferences- Oversee internal marketing automation software application (Aprimo Marketing Studio On Demand) and administer sales automation software (Salesforce.com)- Operate as Chief of Staff for CMO- Advise customers on best practices implemented at Teradata

- Administered Salesforce.com, driving adoption, compliance, business processes, security rules and data verification- Analyzed bookings data to drive quota and sales plans- Created sales compensation model and designed sales compensation plans- Built dashboards, created forecast reports and monitored performance- Evaluated and developed sales tools- Conducted training and managed internal sales events- Aligned lead generation processes with marketing and built supporting Salesforce.com automated workflows

- Developed and executed multi-channel marketing strategy which increased enrollment by 65%- Managed all A/R, A/P, payroll, student and faculty contracts- Managed supplier and procurement process- Determined and negotiated faculty benefits with providers- Wrote and produced all marketing communications- Created and executed PR plan- Wrote and developed website

Management and marketing consultingFinancial analysisNon-profit trade association managementMarket ResearchEvent ManagementMarketing CommunicationsPublic Relations

Development of partner channels and supporting programsMajor Account SupportSales Support