Global Product Marketing Manager
As a GPMM, I was responsible for nearly everything marketing for the company's SecureCloud cloud data security product and service. My tenure spanned pre-beta, initial product launch, and subsequent minor and major releases. The product marked Trend's first step into cloud and cloud security. My activities included:- Product messaging and positioning.- Competitive analysis.- Sales enablement and training.- Go-to-market strategy and execution.- Analyst relations.- Pricing and licensing. (This was a.SaaS initiative - no packaging was required.)- Interfacing with global constituents.- Field marketing presentations and demonstrations.- Partner visits and collaboration. (Dell, Amazon, VMware, NTTA, other IaaS providers)My cross-functional connections included working with:- Product Management (extraordinarily important)- Executives internal managers.- Product managers and marketers with complimentary products.Campaign management and field marketing and legal.- Business development, sales and, sales leadership.- Various channel partners, analysts and other vertical partners.