With over a decade of experience in product managementl marketing and consulting, my core competencies lie in developing and executing innovative go-to-market strategies, with a keen focus on SaaS products. At Symantec, my mission was to bridge the gap between technology and market needs, aligning product development with customer demand. My tenure at Trend Micro was marked by the successful launch of a cutting-edge encryption key management solution, where I led national and regional go-to-market campaigns and crafted compelling sales collateral. Here, the collaboration with engineering and product management teams was pivotal in rolling out a robust SaaS encryption key product. These experiences have honed my skills in critical thinking, determining value propositions and ensuring products not only meet market demands but also offer strategic value to our customers.
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Global Product Marketing ManagerTrend Micro Jan 2011 - Sep 2013Cupertino, California, United StatesAs a GPMM, I was responsible for nearly everything marketing for the company's SecureCloud cloud data security product and service. My tenure spanned pre-beta, initial product launch, and subsequent minor and major releases. The product marked Trend's first step into cloud and cloud security. My activities included:- Product messaging and positioning.- Competitive analysis.- Sales enablement and training.- Go-to-market strategy and execution.- Analyst relations.- Pricing and licensing. (This was a.SaaS initiative - no packaging was required.)- Interfacing with global constituents.- Field marketing presentations and demonstrations.- Partner visits and collaboration. (Dell, Amazon, VMware, NTTA, other IaaS providers)My cross-functional connections included working with:- Product Management (extraordinarily important)- Executives internal managers.- Product managers and marketers with complimentary products.Campaign management and field marketing and legal.- Business development, sales and, sales leadership.- Various channel partners, analysts and other vertical partners. -
Senior Product ManagerSymantec May 2007 - Dec 2010Mountain View, California, United States- Helped develop and launch SaaS online storage management product.- Partnered with various internal entities on feature set development and delivery.- Negotiated with engineering and product management constituents for developer resources. -
Senior Licensing ConsultantOracle Jan 2003 - Aug 2005Redwood Shores, Ca- Audited customer Oracle license compliance within the bounds of their contractual footprint.- Mapped customer applications and data flows to fully understand how software is deployed.- Worked as a bridge between customers and Sales to correct discrepancies suggest alternative solutions.- Conducted compliance reviews of all Oracle products within Oracle's online SaaS offering. -
Senior ConsultantDeloitte Touche Tohmatsu Llc May 2000 - Dec 2003Seattle, Wa- Conducted system deployment security audits to ensure clients observe security and business best practices.- Developed and instituted proprietary UNIX audit checklist, thereby improving audit depth and effectiveness, - Audited reviews of clients of various sizes, including Boeing, Microsoft, Standard Insurance and Cray Computing.- Formulated and presented audit findings to the customers, financial audit teams and Deloitte management.- Recommended remediation steps to ensure system safety and security as they related to financial audits. -
Department Head And Program ManagerUs Navy Jun 1996 - Dec 1999Bangor Naval Submarine Base, Wa- Managed military correctional program involving Navy, Marine Corps and Army personnel.- Directly oversaw a staff of five sailors and up to 35 program. participants.- Engineered a unique training program focused on participant needs rather than corporal punishment.- Top Naval Prison executives evaluated the needs-based program and successfully adopted it fleet-wide.- Achieved ~20% long-term gains in retention and ~65% decrease in participant recidivism.- Conducted personal and individual counseling sessions; trained staff on policies and procedures. -
Division SupervisorUs Navy May 1990 - Sep 1995Groton Naval Submarine Base, Wa- Led and managed a team of up to 25 aboard a nuclear-powered submarine. - Maintained various programs within my division including quality assurance and oceanography.- Produced and communicated tactical ship and sensor deployment to groups up to 130 personnel.
Daniel Crowe Education Details
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University Of Pennsylvania, The Wharton SchoolMarketing And Finance -
Information Systems Management -
Accounting -
Digital Marketing
Frequently Asked Questions about Daniel Crowe
What is Daniel Crowe's role at the current company?
Daniel Crowe's current role is Product Marketing Manager | Collateral Development, Licensing, Solution Training, Go-to-Market.
What schools did Daniel Crowe attend?
Daniel Crowe attended University Of Pennsylvania, The Wharton School, University Of Washington, University Of Washington, Massachusetts Institute Of Technology.
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Daniel Crowe
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