• Develop and execute tailored content strategies across marketing and vertical channels (e.g., affiliate, email, co-marketing), performing ongoing branding and creative testing to optimize performance.• Manage and maintain the firm’s website, ensuring it reflects current branding and engages effectively with target audiences.• Research and analyze competitors’ digital marketing strategies to differentiate core competencies and enhance the company’s competitive edge.• Utilize diverse marketing channels and explore new opportunities to enhance product/service awareness.• Implement technology and streamline workflows to maintain high database accuracy and efficiency.• Create and utilize detailed reports for analytics, setting and achieving marketing channel performance goals.• Prioritize and manage multiple sales, marketing, and advertising projects within allocated budgets and resources.• Design digital campaign assets including images, copy, and media for various marketing channels and landing pages.• Conceptualize and develop comprehensive marketing campaigns (website, emails, sell-sheets, catalogs, newsletters, ads) to effectively communicate company messages.