As the lead strategist for a global campaign, I partner with multiple teams, including digital, content, field, design, brand, and marketing operations to define and execute brand awareness, demand generation, and customer outreach programs. My primary focus is on creating and scaling strong, data-driven integrated marketing campaigns that drive engagement and connect our go-to-market priorities with campaigns and messaging strategy.

Led strategic campaigns with cross-functional teams and developed new innovative strategies to meet business goals and evolve campaign tactics by leveraging lead scoring, digital behavior, and lead nurturing to improve quality and relevancy for campaign success.Spearheaded global behavioral and inbound campaigns resulting in a 4x increase in MQL’s through analyzing and understanding prospect digital behavior — Google Analytics, email responses, web traffic, social engagement, and other core attributes — providing insights and strategy to guide prospects through the customer journey.Developed strategic campaign playbook to educate and enable integrated marketing and conference marketing to execute targeted and relevant campaign initiatives to generate, nurture, and convert leads

Led global Marketo optimization initiative. Created scalable processes that ensure best practices in lead generation and database management by defining and articulating demand funnel and lead management.Generated demand and build pipeline through effective planning and execution of marketing activities, advertising, content strategy, paid search and paid social programs including the relevant use of account-based marketing tactics, resulting in a 60% marketing sourced pipeline (3x ROI).Provided leadership and coaching to the SDR team to ensure campaign success; worked alongside Inside Sales team to implement strategies that ensured cross-functional cohesiveness.Created the core message strategy, tactical outlines, campaign content and digital assets for omnichannel programs including landing page, ebook, ads for LI and search etc.

Operationalized Demand Funnel to align the customer journey with the global sales and marketing processes & implemented a new lead scoring model. Created scalable processes that ensure best practices in lead generation and database management by defining and articulating demand funnel stage definitions and criteria for conversions from stage-to-stageCreate segmentation strategies and leverage personalization to drive awareness, engagement, and conversions. Improved segmentation - Segment lists based on digital body language and stage of buying cycleImplement Marketo best practice training materials for the global marketing team. Integrated new technologies into Marketo and Salesforce to efficiently provide account intent data and enrich existing dataImproved data quality of current CRM & MAS system. Updated and cleansed lead database of over 300k+ prospects.Develop strategies and tactics to drive awareness about our portfolio of products and drive qualified leads to our sales teamBuilt the foundation for essential reporting to gain insight into Demand Generation effectiveness, Funnel Health and Velocity, and Opportunity Conversion

Head of development for all marketing material, including email campaigns, print ads, digital ads and company sales presentation.Implemented and managed Pardot marketing automation system. Design, build and maintain email marketing and lead nurturing campaigns.Launched new website as the foundation of all digital marketing efforts. Managed online visibility through digital and social media platforms, creating a digital strategy to align SEO efforts, social media platforms, website content, and Google AdWords.Created content and landing pages capture and engage current and potential customers while analyzing the performance of digital assets.Responsible for managing organization's Salesforce CRM platform, maintaining data quality, analyzing and publishing reports.

Executed digital communications plan in support of major international tradeshow initiative posting online press releases, queuing social media posts, and compiling and distributing internal email newsletters. Support in managing online corporate visibility globally through social media platforms.Increased LinkedIn followers by over 15%, Twitter followers by over 13%, and Facebook presence by 9%, identifying target audience and influencers supporting the corporate social media strategy. Create, edit, and proofread content for external and internal website contributing to the content development distributed to over 16,000 employees globally.Maintain web-related projects in SharePoint CMS. Supervise projects by developing timelines, content calendars, and web content. Monitor consumer product and automotive industry news providing current content for Harman employees.

Maintain restaurant website and social media presence updating menus, specials, and calendars regularly.Coordinate logistics for events by organizing deliverables and creating time-sensitive itineraries.

► Assisted in creating websites for building and construction trade unions nationally, and trained clients on the PageZone CMS. ► Organized marketing campaigns including digital and social media channels, print, radio, television and billboards illustrating diversified brand awareness strategies.