Deborah Nerburn, Cmp, Ctsm, Cppm, Vemm Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Manage the methodical planning and operational execution for large tradeshow programs, ancillary events, and department initiatives.• Responsible for large conference exhibit booth design and layout, exhibit assets, lead capture, booth ambassador staffing and training, external booth activities, marketing support and ongoing communication to all business unit leaders and Bio-Techne attendees. • Member of the new exhibit booth project team that selected exhibit/marketing agency based on booth designs that aligned with company conference strategy, product messaging, and increase brand awareness. Key contribution included creating the RFP document to solicit bids from selected vendors allowing the ability to compare candidate’s vision for Bio-Techne's tradeshow program.• Lead Retrieval System Launch Project Manager – Selected to lead launch of iCapture Lead Retrieval System for Bio-Techne’s tradeshows by identifying weaknesses and gaps with existing tradeshow lead retrieval systems and finding an alternative to streamline process resulting in quicker integration and reduction in lead distribution errors for sales and marketing.• Successfully coordinated national sales meetings for both the PSS and MDD divisions, seamlessly transitioning from virtual format to in-person programs. Implemented time-saving methods to reduce workload deliverables, enhance internal customer experience and demonstrated fiscal responsibilities with cost-saving opportunities.

Greater Minneapolis-St. Paul Area

Medical technology company providing cardiovascular and peripheral diagnostic solutions. Provided strategic guidance including program site selection, contract negotiations, team building activities, communications, and cross-functional team leadership.• Successfully transitioned ACIST Medical’s in-person 2021 National Sales Meeting to virtual format within 3-month planning process.• Partnered with virtual event technology provider to produce pre-recorded and live presentations, managed in-studio pandemic safety protocols, and educated audience on navigating event platform and program offerings.• Managed, from initial strategy development through execution, 2020 Global Sales Meeting and meeting with budget up to $400K and 120+ attendees.• Transitioned bi-monthly physician training program format from in-person cath lab to webinar platform. • Re-negotiating hotel contracts with suppliers due to COVID-19 pandemic resulting in substantial cost savings.• Position eliminated due to COVID-19 Pandemic.

Greater Minneapolis-St. Paul Area

Leader in developing and marketing at-home therapy devices that treat lymphedema and CVI.Led strategic planning and tactical execution of company’s sales meetings, Sales Incentive program and company tradeshows. Managed program budgets up to $450K for events with up to 200 attendees.• Introduced RegOnline®, an event registration software by Cvent, successfully streamlining all sales training registration and event management. • Collaborated with Expense Management Director to streamline attendee air travel bookings through Concur Expense and Travel Management System for greater visibility and cost savings.• Facilitated end-to-end execution of three Summer Regional Sales Meetings within a two-week period for 75 – 100 attendees at each program.

Greater Minneapolis-St. Paul Area

Farmer-owned dairy cooperative formed in 1921 helping educate and raise next generation of farmers.Managed sales and technical meetings for 100 – 525 attendees with budgets up to $4M.• Enhanced attendee experience by introducing meeting APP technology offering program details, real-time updates, and information sharing capabilities.

Greater Minneapolis-St. Paul Area

Manufacturer of medical devices used in interventional medical specialties.Group manager responsible for leading a team of three planners in planning, managing, and executing global physician education for Men’s Urology and Prostate, and Women’s Health businesses.• Developed a Center of Education Program Standard Operating Procedure (SOP) instruction manual for the planning team to successfully plan and execute all customer education programs for the business unit.• Collaborated with learning strategists on education curriculum to contribute to development of all training materials and to meet company requirements.• Developed strong relationships with HCP customers, and hospital and lab administrators.• Coordinated and executed physician training programs upon department restructure during company acquisition.• Position eliminated with Boston Scientific Corporation acquisition of American Medical Systems.

Greater Minneapolis-St. Paul Area

Global leader in medical technology, services, and solutions. Managed and executed all logistical aspects of global advisory board meetings and physician technology training programs impacting up to 300 physicians annually for the Office of Medical Affairs. • Proactively pursued learning Cvent Event Management system without formal training or guidance. Identified available training tools to immediately create 7 program registrations within two weeks of request.• Effectively managed up to 10 complex programs simultaneously, providing weekly updates to internal business partners and key stakeholders.

Bachelor'S Degree, Communications

Ctsm - Certified Trade Show Marketer Program