Acquired by Instagram & Shutterstock. Scaled the platform through partnerships and community development, advocating for key contributors and creators amid significant growth. Previous role: Director of Community (March 2015 - January 2021).- Led the artist partnerships team with a substantial content partnerships budget, focusing on data-driven creator engagement, commissions, and sponsorships. Managed relationships with creators and provided 1:1 monthly coaching beyond direct reports.- Conducted user research and provided feedback that influenced the launch of the company’s first B2B product for artist and brand partners. Achieved a 20% adoption rate by artists in the first month.- Developed and implemented requirements for verified accounts, rapidly addressing a 500% surge in requests.- Established the company’s first content moderation pipeline, creating procedures to handle high demand effectively.- Led the content design for the company’s first help center, reducing support tickets and creating FAQs for over 10k monthly active users.- Conducted the company’s first accessibility study, resulting in the development of alt-text products, a core differentiator in enterprise sales.- Co-founded and co-led an arts-focused subsidiary, supervising brand marketing initiatives across experiential, out-of-home, and software R&D.- Served as interim art director, producing commercial GIFs and training 30+ creatives to launch a studio vital to the company's creative advertising strategy.- Directed the community team, overseeing roles such as editor, curator, customer support, and contract moderators.

Joined via the acquisition of GIPHY in 2023 (from Meta).- Transitioned the partnerships team to integrate artists and creators into the new parent company's framework. Set new KPIs, established a roadmap, and aligned strategies.- Collaborated with executives to develop narratives for a new multimillion-dollar enterprise sales product. Designed and conducted surveys and interviews with enterprise customers to refine value propositions, shaping marketing, product priorities, and customer experience strategies.

Joined via the acquisition of GIPHY in 2020. - Specialized in integrating GIPHY’s core products and features for artists and creators with Instagram’s platform.- Collaborated with product teams to relay user feedback, identify opportunities, and drive creator and artist success within Meta’s ecosystem.

Joined via the acquisition of Tumblr in 2013.- Worked with operational leaders to merge processes and ad tech between the two companies and consolidate for efficiency and cost.

Worked with product and engineering teams to build the company's first ad products, set up media tracking systems, refine product requirements, implement Salesforce software, and pioneer native advertising.- Collaborated with brands, agencies, and creators on sponsored posts while advising on product features and first-to-market opportunities.- Conducted data analysis to enhance engagement, impressions, and follower growth, providing insights and recommendations. - Produced marketing materials with the design team to showcase product customization capabilities and creators.- Oversaw QA processes, resolved issues, and coordinated feedback across support, product, ads engineering, and finance teams. Contributed to training and growing the Ads team from 3 to 85.

Acted as the key link between production staff and executives, prioritizing tasks and resolving issues to keep projects on track.- Created detailed production planning documents and managed on-air calendar schedules for senior executives.- Oversaw digital and print archives, and reviewed and edited all text for air to ensure accuracy and clarity.