David Nicholls

David Nicholls Email and Phone Number

General Manager, Victorian Temporary Fencing @ Victorian Temporary Fencing
David Nicholls's Location
Melbourne, Victoria, Australia, Australia
David Nicholls's Contact Details
About David Nicholls

Growth-Driven Business Leader | 14+ Years of Experience | Go-to-Market Strategies | Corporate Innovation | Product InnovationAs a dynamic business leader with over 14 years of experience, I excel in spearheading market penetration, launching new ventures, and leading innovative continuous improvement initiatives. My passion for corporate innovation and investing in emerging businesses drives me to deliver exceptional results in diverse sectors, ranging from startups to established corporations.I bring a wealth of expertise in business modeling, go-to-market strategy development, investment opportunity identification, and venture fundraising. My extensive network connects me with media and marketing agencies, startups, VCs, brands, and corporate environments, allowing me to foster strategic partnerships and drive growth.My track record showcases my ability to expand customer bases, grow new ventures, startups, scale-ups, and corporate innovation. As a skilled communicator, I deliver engaging talks on disruptive businesses, emerging technologies, innovation, the creator economy, and social commerce.Career Highlights:• Integrated FlashFomo Product into YouTube's Merch Shelf, enabling Creator Commerce at FlashFomo Pty Ltd. (2021) [https://youtu.be/gZZTvniA8R0]• Applauded by Microsoft Azure Business Group Leader Australia & New Zealand for driving business growth and entrepreneurship across APAC markets.• Established Brave Bison PLC's business function in Singapore, growing the APAC business from $0 to $6M ARR.• Winner: AiMCO Best Influencer Marketing Platform or Technology (2021), FlashFomo Pty Ltd.Core Competencies:• Multi-Unit Operations Management• Business Planning & Execution• Startups & Corporate Management• Market Opportunity Identification• Global Market Expansion• GTM Strategy & Deployment• Revenue Growth & Target Achievement• Stakeholder & Contract Management• Networking & Sales ManagementI am eager to connect with like-minded professionals and explore new opportunities for collaboration and growth. Let's connect and discuss how we can create value together!

David Nicholls's Current Company Details
Victorian Temporary Fencing

Victorian Temporary Fencing

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General Manager, Victorian Temporary Fencing
David Nicholls Work Experience Details
  • Victorian Temporary Fencing
    General Manager
    Victorian Temporary Fencing Jun 2024 - Present
    Preston, Victoria, Au
    As the General Manager at Victorian Temporary Fencing, I lead our team in delivering top-tier temporary fencing & hoarding solutions across Victoria. With a focus on quality, efficiency, and customer satisfaction, I oversee all aspects of our operations, from strategic planning and business development to day-to-day management and team leadership.At VTF, we specialise in offering flexible, effective, and secure temporary fencing & hoarding solutions for a variety of needs, including construction sites, events, pools, and more. Our commitment is to provide top-tier service and safety, ensuring that every project we undertake meets the highest standards of quality and efficiency.Key Responsibilities:- Strategic planning and execution to drive business growth and profitability.- Managing and optimising operations to ensure timely and efficient service delivery.- Leading and mentoring a dedicated team of professionals to achieve our organisational goals.- Enhancing client relationships and expanding our customer base through targeted marketing and exceptional service.- Overseeing financial management, budgeting, and resource allocation to maintain a healthy bottom line.I am dedicated to maintaining Victorian Temporary Fencing's reputation for excellence and fostering a culture of continuous improvement and innovation.
  • Victorian Temporary Fencing
    Head Of Transformation
    Victorian Temporary Fencing Nov 2023 - Present
    Preston, Victoria, Au
    As the Head of Transformation at Victorian Temporary Fencing (VTF), I am at the forefront of driving innovation and strategic change in one of Victoria's leading temporary fencing solution providers. VTF has been a market leader since its inception in 1996, founded by the visionary Lee family, who have been pioneers in the fencing industry since 1948.Our Mission:At VTF, we specialise in offering flexible, effective, and secure temporary fencing & hoarding solutions for a variety of needs, including construction sites, events, pools, and more. Our commitment is to provide top-tier service and safety, ensuring that every project we undertake meets the highest standards of quality and efficiency.Innovative Solutions:Our product range includes industrial panels, pedestrian barriers, pool fences, and custom hoarding, all designed with safety and durability in mind. We are continually innovating, from our patented counter weighted interlocked hoarding support systems, sliding gate systems to our emergency-ready pedestrian access panels, ensuring we meet the evolving needs of our clients and comply with Australian standards.Sustainability & Circular Economy Commitment:Sustainability is at the heart of what we do. We are a hire company at the nucleus of the circular economy. We proudly source timber from PEFC and FSC certified suppliers, ensuring our timber hoarding solutions not only provide security but also align with our environmental responsibilities. Recycling products is at the heart of our everyday.As the Head of Transformation, I am dedicated to steering VTF through continuous improvement, adopting new technologies, and developing strategies that align with our mission of safety, quality, and sustainability. I am passionate about fostering a culture of innovation and excellence.I am always keen to connect with industry professionals, share insights, and explore partnerships.
  • Flashfomo
    Founder & Chief Executive Officer
    Flashfomo Mar 2019 - Present
    Melbourne, Vic, Au
    To support global influencers with creating and selling customised products, I established the company as a social commerce platform. I conceptualised and developed the working platform while signing the deal for integration of the product into YouTube, which enabled creator commerce.I built and strengthened a global network of influencers and investors, facilitating use of platform. I ensured timely completion of required documentation, development of data room, and formulation of narrative, while pitching to investors. For acquisition of integration opportunities, I established a global network of tech partners.My key accomplishments include:• integrated product into YouTube’s merch shelf in 2021• Won “Best Influencer Marketing Platform or Technology” as judged by AiMCO (2021)• Secured position in top 1.5% startups globally for FlashFomo Pty Ltd, chosen by StartUp Grind (Silicon Valley).• Selected as winning pitch for StartUp Grind (APAC).• Raised investment from https://sosv.com/, specifically from two notable investors: https://sosv.com/team/sean-osullivan/ and https://sosv.com/team/william-bao-bean/.• Designed business model and identified opportunities as Strategic Leader and Revenue Driver.• Created digital store fronts, while managing design, payments, fulfilment, and revenue in support of creators/influencers (https://youtu.be/8QIFMT524w4).
  • Asahi Beverages
    Group General Manager, Disruption
    Asahi Beverages Dec 2021 - Sep 2022
    Southbank, Victoria, Au
    For sustainable business growth, I formulated new ventures and identified future opportunities and risks to the business model while focusing on pre-revenue stages of disruptive venture businesses from idea development to commercial launch.I delivered oversight for all aspects of disruption ecosystem strategy along with idea-qualification opportunity identification; venture pitch to board/launch; prescriptive U&A analysis; adaptive innovation; disruption venture UX and UI.I also devised performance marketing success criteria with associated metrics, including gross merchandising value (GMV), lifetime value (LTV), customer acquisition cost (CAC), conversion rate optimisation (CRO) as guard rails to protect partners.My key accomplishments include:• Established and managed pipeline of venture ideas and opportunities for Asahi Beverages as well as facilitated growth of Asahi new ventures and go-to-market approach by identifying strong partner networks.• Identified and presented opportunities of new non-core business models to board and secured funding to process.• Built disruption team by hiring, training, and leading three head of departments, including Head of Go-to-Market & New Venture, Adaptive Innovation and Cultural Science & Viability.• Improved organisation effectiveness and productivity, and drove performance culture by developing and implementing robust solutions in liaison with five direct reports.• Enabled growth of Asahi Beverages venture ecosystem and capability by building awareness of venture's role, crowdsourcing potential opportunities, promoting new ways of thinking/working - design thinking/ and agile test/lean methodology, and optimising operating capability.
  • Webtvasia
    Ceo, Australia
    Webtvasia Apr 2018 - Mar 2019
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, My
    To supplement the company's mission of becoming a world leading entertainment hub, I championed the best creators and content across borders by creating new opportunities and collaborative efforts, which led WebTVAsia to reach 20M in monthly views across 273M subscribers.To enable tracking and increase in forecasting/pipeline accuracy and transparency, I implemented quality CRM and revenue tracking system across the region. To expedite launch in Australia, I developed launch strategy while navigating complexities in exiting/new revenue models.For introduction of revenue generating strategies on social platforms, I formulated understanding of utilising insights and user behaviour. To generate revenue, I identified new opportunities.To expand business coverage, I fostered relationships with brands and platforms across APAC region.My key accomplishments include:• Joined WebTVAsia Sdn Bhd. as first employee and contractor in Australia, expediting transition and facilitating training capabilities across 11 Asian markets.• Offered executive leadership and guidance along with training to teams on local markets across China, Japan, Malaysia, Hong Kong, Singapore, Vietnam, Indonesia, Thailand, Taiwan, and Korea; guided teams on effectively leveraging branded content and influencers, which drove revenue and created future-revenue opportunities.• Built new social media team involving web developers and creative designers to growth company web presence/global brand awareness.
  • Brave Bison
    General Manager
    Brave Bison Dec 2014 - Mar 2018
    London, London, Gb
    I developed, delivered, and steered the APAC strategy that connected digital experiences, creators, and conversions on behalf of Brave Bison, a media, marketing, and technology company underpinned by social-first media network.To facilitate growth of APAC business, I ensured profitability within 6 months of commencing. I oversaw P&L management with six direct reports, including production, creative, and sales functions.I led the identification and development of all commercial opportunities within APAC region, while liaising with key opinion leaders for management of social talent and execution of contracts.I also introduced and implemented launch and growth strategy.My key accomplishments include:• Expanded Brave Bison PLC business coverage by establishing business function in Singapore, which grew the business in APAC from $0 to $6M ARR.• Played a vital role in acquiring large-scale clients such as P&G and Ford with associated key regional brand deals valued at up to $70,500, including one valued at $2.3M and multiple deals worth $1M.• Represented the company in APAC region and spoke at major regional industry events.• Promoted from Senior Director of Brand Solutions APAC to General Manager, APAC.
  • Big Mobile
    Regional Sales Manager (Sea)
    Big Mobile Jun 2013 - Dec 2014
    Sydney, Nsw, Au
    Mobile Made Easy™ In the highly complex and fragmented mobile landscape our mission is to make mobile easy allowing brands & agencies to harness the power of mobile marketing. At the forefront of mobile innovation we blend market leading creative, mobile technology, and media solutions to deliver smart and engaging mobile advertising campaigns.-----------------------------------------------------------------------------------------------David was the first employee in the South East Asia Headquarters for Big Mobile. During his time with the business, David:• Successfully launched the Big Mobile Singapore Office, and was the first employee in the South East Asia Headquarters• Reported directly into Managing Partner APAC and Managing Director APAC, both of whom were based in Sydney• Was key in ensuring that the business was profitable from Q1• Hunted and grew all commercial opportunities within SEA, which included cultivating and developing relationships with CEOs, start-up founders, Account Director to Media Planners and Coordinators across the Singapore, Malaysia, Hong Kong, Philippines, Vietnam and Thailand markets• Hired, and then managed, the growth and performance of a team of 3 in Singapore• Led the South East Asia P&L• Acquired a strong understanding of digital, including display, video and mobile integration concepts• Gained experience in selling all aspects of Mobile using DSP’s, SSP’s and overlaying with Rich HTML5 creative• Was responsible for driving all sales, direct to brands and to media agencies in South East Asia• Hired and mentored new starters, and played a pivotal role in their learning and development
  • Ad2One Uk
    Regional Sales Manager Sea (Previously Ad2One)
    Ad2One Uk Jan 2011 - May 2013
    AD2ONE has access to exclusive inventory and highly relevant audiences across all forms of digital media.From our DSP where we deliver high impact HTML5 Mobile creatives, to our Native SSP solution. AD2ONE technology connects brands with the right person at the right time. Converting them into clients through intelligent advertising.----------------------------------------------------------------------------------------------------January 2011 - May 2013Regional Sales Manager, Singapore (September 2012 – May 2013)Senior Account Manager, Australia (January 2012 – September 2012)Account Manager, Australia (January 2011 – January 2012)• Managed the SEA P&L• Reported directly into the Commercial Director (based in Sydney).•Acquired a strong understanding of digital (online, video and mobile integration concepts), and gained experience in selling these assets• Secured the representation rights for Adap.tv (video platform), Yoose (mobile hyper-local targeting) and Catsaclip Video Network• Continuously met sales targets, for AD2ONE’s properties in SEA• Managed the SEA team and was responsible for the hiring of new staff• Responsible for seeking new business and, in particular: increasing the AD20ONE publisher list by identifying suitable sites to represent, pitch and sell. • Key wins include: Reuters, IB Times, Business Insider, Mail Online, Jet Max Media, Zuji, Hotel Club, Cheap Tickets, Adap.tv, Yoose and Castaclip. • Oversaw all accounts in the region, maintained existing business relationships and initiated new business relationships, throughout Singapore, Malaysia, Thailand and Hong Kong (involving regular travel)• Transitioned brand and media agency clients alike to ‘spend agreements’, thus ensuring steady flows of revenue over longer periods.• Proactively sought new opportunities for each client, to grow accounts and revenue
  • Buxton Real Estate Group
    Sales Consultant
    Buxton Real Estate Group Aug 2009 - Oct 2010
    Properties for sale, rent, commercial, holiday, buyers and sellers services, area statistics, property management-----------------------------------------------------------------------------------------------David commenced his sales career as a Residential Real Estate Agent responsible for tenaciously following all leads, listing & selling properties in the following suburbs: Albert Park, Port Melbourne, South Melbourne, Southbank, CBD, Prahran & Richmond. His duties included:• Prospect for opportunities• Buyer call backs• List properties• Negotiate sales• Complete contracts between vendor & buyer

David Nicholls Skills

Mobile Marketing Advertising Mobile Advertising Online Advertising Digital Media Digital Strategy Digital Marketing Display Advertising Online Marketing New Media Mobile Devices Business Development Social Media Marketing Media Planning Social Media Media Buying Account Management Email Marketing Advertising Sales Marketing Strategy Ad Serving Doubleclick Ad Networks Integrated Marketing Google Analytics Contract Negotiation Business Strategy Management Leadership Rich Media Media Sales Strategic Partnerships Advertising Operations Behavioral Targeting New Business Development Sales Management Customer Relationship Management Start Ups E Commerce Consulting Strategic Planning Marketing Strategy E Commerce Sales Digital Marketing Experience Influencer Marketing Creative Services Global E Commerce Customer Acquisition Brand Awareness

David Nicholls Education Details

  • Monash University
    Monash University
    Criminology
  • Xavier College
    Xavier College
    Texts And Traditions
  • Real Estate Institute Of Victoria
    Real Estate Institute Of Victoria
    Agent'S Representative Certificate

Frequently Asked Questions about David Nicholls

What company does David Nicholls work for?

David Nicholls works for Victorian Temporary Fencing

What is David Nicholls's role at the current company?

David Nicholls's current role is General Manager, Victorian Temporary Fencing.

What is David Nicholls's email address?

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What is David Nicholls's direct phone number?

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What schools did David Nicholls attend?

David Nicholls attended Monash University, Xavier College, Real Estate Institute Of Victoria.

What are some of David Nicholls's interests?

David Nicholls has interest in Disaster And Humanitarian Relief.

What skills is David Nicholls known for?

David Nicholls has skills like Mobile Marketing, Advertising, Mobile Advertising, Online Advertising, Digital Media, Digital Strategy, Digital Marketing, Display Advertising, Online Marketing, New Media, Mobile Devices, Business Development.

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