David Nicholls Email & Phone Number

Preston, Victoria, Au

As the General Manager at Victorian Temporary Fencing, I lead our team in delivering top-tier temporary fencing & hoarding solutions across Victoria. With a focus on quality, efficiency, and customer satisfaction, I oversee all aspects of our operations, from strategic planning and business development to day-to-day management and team leadership.At VTF, we specialise in offering flexible, effective, and secure temporary fencing & hoarding solutions for a variety of needs, including construction sites, events, pools, and more. Our commitment is to provide top-tier service and safety, ensuring that every project we undertake meets the highest standards of quality and efficiency.Key Responsibilities:- Strategic planning and execution to drive business growth and profitability.- Managing and optimising operations to ensure timely and efficient service delivery.- Leading and mentoring a dedicated team of professionals to achieve our organisational goals.- Enhancing client relationships and expanding our customer base through targeted marketing and exceptional service.- Overseeing financial management, budgeting, and resource allocation to maintain a healthy bottom line.I am dedicated to maintaining Victorian Temporary Fencing's reputation for excellence and fostering a culture of continuous improvement and innovation.

Preston, Victoria, Au

As the Head of Transformation at Victorian Temporary Fencing (VTF), I am at the forefront of driving innovation and strategic change in one of Victoria's leading temporary fencing solution providers. VTF has been a market leader since its inception in 1996, founded by the visionary Lee family, who have been pioneers in the fencing industry since 1948.Our Mission:At VTF, we specialise in offering flexible, effective, and secure temporary fencing & hoarding solutions for a variety of needs, including construction sites, events, pools, and more. Our commitment is to provide top-tier service and safety, ensuring that every project we undertake meets the highest standards of quality and efficiency.Innovative Solutions:Our product range includes industrial panels, pedestrian barriers, pool fences, and custom hoarding, all designed with safety and durability in mind. We are continually innovating, from our patented counter weighted interlocked hoarding support systems, sliding gate systems to our emergency-ready pedestrian access panels, ensuring we meet the evolving needs of our clients and comply with Australian standards.Sustainability & Circular Economy Commitment:Sustainability is at the heart of what we do. We are a hire company at the nucleus of the circular economy. We proudly source timber from PEFC and FSC certified suppliers, ensuring our timber hoarding solutions not only provide security but also align with our environmental responsibilities. Recycling products is at the heart of our everyday.As the Head of Transformation, I am dedicated to steering VTF through continuous improvement, adopting new technologies, and developing strategies that align with our mission of safety, quality, and sustainability. I am passionate about fostering a culture of innovation and excellence.I am always keen to connect with industry professionals, share insights, and explore partnerships.

Melbourne, Vic, Au

To support global influencers with creating and selling customised products, I established the company as a social commerce platform. I conceptualised and developed the working platform while signing the deal for integration of the product into YouTube, which enabled creator commerce.I built and strengthened a global network of influencers and investors, facilitating use of platform. I ensured timely completion of required documentation, development of data room, and formulation of narrative, while pitching to investors. For acquisition of integration opportunities, I established a global network of tech partners.My key accomplishments include:• integrated product into YouTube’s merch shelf in 2021• Won “Best Influencer Marketing Platform or Technology” as judged by AiMCO (2021)• Secured position in top 1.5% startups globally for FlashFomo Pty Ltd, chosen by StartUp Grind (Silicon Valley).• Selected as winning pitch for StartUp Grind (APAC).• Raised investment from https://sosv.com/, specifically from two notable investors: https://sosv.com/team/sean-osullivan/ and https://sosv.com/team/william-bao-bean/.• Designed business model and identified opportunities as Strategic Leader and Revenue Driver.• Created digital store fronts, while managing design, payments, fulfilment, and revenue in support of creators/influencers (https://youtu.be/8QIFMT524w4).

Southbank, Victoria, Au

For sustainable business growth, I formulated new ventures and identified future opportunities and risks to the business model while focusing on pre-revenue stages of disruptive venture businesses from idea development to commercial launch.I delivered oversight for all aspects of disruption ecosystem strategy along with idea-qualification opportunity identification; venture pitch to board/launch; prescriptive U&A analysis; adaptive innovation; disruption venture UX and UI.I also devised performance marketing success criteria with associated metrics, including gross merchandising value (GMV), lifetime value (LTV), customer acquisition cost (CAC), conversion rate optimisation (CRO) as guard rails to protect partners.My key accomplishments include:• Established and managed pipeline of venture ideas and opportunities for Asahi Beverages as well as facilitated growth of Asahi new ventures and go-to-market approach by identifying strong partner networks.• Identified and presented opportunities of new non-core business models to board and secured funding to process.• Built disruption team by hiring, training, and leading three head of departments, including Head of Go-to-Market & New Venture, Adaptive Innovation and Cultural Science & Viability.• Improved organisation effectiveness and productivity, and drove performance culture by developing and implementing robust solutions in liaison with five direct reports.• Enabled growth of Asahi Beverages venture ecosystem and capability by building awareness of venture's role, crowdsourcing potential opportunities, promoting new ways of thinking/working - design thinking/ and agile test/lean methodology, and optimising operating capability.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, My

To supplement the company's mission of becoming a world leading entertainment hub, I championed the best creators and content across borders by creating new opportunities and collaborative efforts, which led WebTVAsia to reach 20M in monthly views across 273M subscribers.To enable tracking and increase in forecasting/pipeline accuracy and transparency, I implemented quality CRM and revenue tracking system across the region. To expedite launch in Australia, I developed launch strategy while navigating complexities in exiting/new revenue models.For introduction of revenue generating strategies on social platforms, I formulated understanding of utilising insights and user behaviour. To generate revenue, I identified new opportunities.To expand business coverage, I fostered relationships with brands and platforms across APAC region.My key accomplishments include:• Joined WebTVAsia Sdn Bhd. as first employee and contractor in Australia, expediting transition and facilitating training capabilities across 11 Asian markets.• Offered executive leadership and guidance along with training to teams on local markets across China, Japan, Malaysia, Hong Kong, Singapore, Vietnam, Indonesia, Thailand, Taiwan, and Korea; guided teams on effectively leveraging branded content and influencers, which drove revenue and created future-revenue opportunities.• Built new social media team involving web developers and creative designers to growth company web presence/global brand awareness.

London, London, Gb

I developed, delivered, and steered the APAC strategy that connected digital experiences, creators, and conversions on behalf of Brave Bison, a media, marketing, and technology company underpinned by social-first media network.To facilitate growth of APAC business, I ensured profitability within 6 months of commencing. I oversaw P&L management with six direct reports, including production, creative, and sales functions.I led the identification and development of all commercial opportunities within APAC region, while liaising with key opinion leaders for management of social talent and execution of contracts.I also introduced and implemented launch and growth strategy.My key accomplishments include:• Expanded Brave Bison PLC business coverage by establishing business function in Singapore, which grew the business in APAC from $0 to $6M ARR.• Played a vital role in acquiring large-scale clients such as P&G and Ford with associated key regional brand deals valued at up to $70,500, including one valued at $2.3M and multiple deals worth $1M.• Represented the company in APAC region and spoke at major regional industry events.• Promoted from Senior Director of Brand Solutions APAC to General Manager, APAC.

Sydney, Nsw, Au

Mobile Made Easy™ In the highly complex and fragmented mobile landscape our mission is to make mobile easy allowing brands & agencies to harness the power of mobile marketing. At the forefront of mobile innovation we blend market leading creative, mobile technology, and media solutions to deliver smart and engaging mobile advertising campaigns.-----------------------------------------------------------------------------------------------David was the first employee in the South East Asia Headquarters for Big Mobile. During his time with the business, David:• Successfully launched the Big Mobile Singapore Office, and was the first employee in the South East Asia Headquarters• Reported directly into Managing Partner APAC and Managing Director APAC, both of whom were based in Sydney• Was key in ensuring that the business was profitable from Q1• Hunted and grew all commercial opportunities within SEA, which included cultivating and developing relationships with CEOs, start-up founders, Account Director to Media Planners and Coordinators across the Singapore, Malaysia, Hong Kong, Philippines, Vietnam and Thailand markets• Hired, and then managed, the growth and performance of a team of 3 in Singapore• Led the South East Asia P&L• Acquired a strong understanding of digital, including display, video and mobile integration concepts• Gained experience in selling all aspects of Mobile using DSP’s, SSP’s and overlaying with Rich HTML5 creative• Was responsible for driving all sales, direct to brands and to media agencies in South East Asia• Hired and mentored new starters, and played a pivotal role in their learning and development

AD2ONE has access to exclusive inventory and highly relevant audiences across all forms of digital media.From our DSP where we deliver high impact HTML5 Mobile creatives, to our Native SSP solution. AD2ONE technology connects brands with the right person at the right time. Converting them into clients through intelligent advertising.----------------------------------------------------------------------------------------------------January 2011 - May 2013Regional Sales Manager, Singapore (September 2012 – May 2013)Senior Account Manager, Australia (January 2012 – September 2012)Account Manager, Australia (January 2011 – January 2012)• Managed the SEA P&L• Reported directly into the Commercial Director (based in Sydney).•Acquired a strong understanding of digital (online, video and mobile integration concepts), and gained experience in selling these assets• Secured the representation rights for Adap.tv (video platform), Yoose (mobile hyper-local targeting) and Catsaclip Video Network• Continuously met sales targets, for AD2ONE’s properties in SEA• Managed the SEA team and was responsible for the hiring of new staff• Responsible for seeking new business and, in particular: increasing the AD20ONE publisher list by identifying suitable sites to represent, pitch and sell. • Key wins include: Reuters, IB Times, Business Insider, Mail Online, Jet Max Media, Zuji, Hotel Club, Cheap Tickets, Adap.tv, Yoose and Castaclip. • Oversaw all accounts in the region, maintained existing business relationships and initiated new business relationships, throughout Singapore, Malaysia, Thailand and Hong Kong (involving regular travel)• Transitioned brand and media agency clients alike to ‘spend agreements’, thus ensuring steady flows of revenue over longer periods.• Proactively sought new opportunities for each client, to grow accounts and revenue

Properties for sale, rent, commercial, holiday, buyers and sellers services, area statistics, property management-----------------------------------------------------------------------------------------------David commenced his sales career as a Residential Real Estate Agent responsible for tenaciously following all leads, listing & selling properties in the following suburbs: Albert Park, Port Melbourne, South Melbourne, Southbank, CBD, Prahran & Richmond. His duties included:• Prospect for opportunities• Buyer call backs• List properties• Negotiate sales• Complete contracts between vendor & buyer

Bachelor Of Arts (Ba), Behavioural Studies, Criminology

Japanese, Literature, English, Politics, Geography, Texts And Traditions

Agent'S Representative Certificate