Daniella Verardo Email & Phone Number

I am an accomplished professional with a diverse background in merchandising, programming, home staging, and trade marketing. Currently, I serve as a Merchandise Programmer at Rogers Sports & Media, where I collaborate closely with Merchandising & Planning teams to curate and fine-tune show scripts that drive profitability and align with business goals. My role involves reviewing product lineups, analyzing historical performance, and ensuring smooth communication with hosts, guests, and crew to optimize sales performance.In addition to my current role, I have extensive experience as an on-set Stager, where I utilized my organizational and multitasking skills to effectively navigate television sets during live broadcasts. I excel in critical thinking and problem-solving, using my creativity to display products appealingly and collaborating with show hosts, guest presenters, and production teams to execute successful shows.Previously, I built and managed a successful home staging business, Design & Dwell Home Staging. My passion for design and real estate, coupled with my entrepreneurial spirit, resulted in a profitable business that consistently delivered high satisfaction rates and financial gains for clients. My ability to develop strong relationships with realtors and homeowners, along with my market knowledge and dedication to superior customer service, were key to the business's success.My career began in trade marketing with BAT, where I managed hundreds of accounts across the GTA, executed trade programs, and consistently surpassed sales goals. I was entrusted with rebuilding sales and client relationships in underperforming territories and played a key role in improving workplace culture through feedback and focus groups.With strong analytical skills, a keen eye for detail, and a passion for driving business success, I am always looking to connect with like-minded professionals. Feel free to reach out to discuss potential collaborations or to share insights in merchandising, programming, and business development.