Graphic Designer
CurrentIsland Harvest is Long Island’s largest hunger-relief organization. As Island Harvest’s first on-staff graphic designer, I used my vast knowledge to build a productive graphic design workflow beginning with creating and maintaining image libraries with a 129 page interactive image catalog, and an organized file system for storing all graphic media.• Designed and created a full range of promotional, instructional, and corporate communications including: annual reports, email templates, flyers, tri-folds, booklets, posters, newspaper and magazine ads, office signage, event t-shirts, and tradeshow banners.• Designed and built email templates using OpenMoves Email Marketing.• Conceptualized and established a recognizable visual brand identity • Developed a “Brand Kit” containing a Brand Guideline Booklet, templates to ensure consistency of brand tone, and logos and other brand graphics • Advised other staff members on adherence to Island Harvest visual brand and the branding guidelines of partnering organizations.• Advised management in printing cost reduction.