Marketing Director
CurrentDirect oversight of marketing and sales strategy; supervisory role that requires working closely with Marketing Coordinator and marketing team members to execute digital, print, social, and email marketing campaigns; oversight of SEO optimization, social media, and HubSpot CMS.Content management, including creation and editing of SEO-optimized blog posts, white papers, landing pages, site copy, marketing emails, ads, and social media posts.Creation and implementation of detailed brand style guide and long-term content calendar. Oversight of PPC advertising, Google Analytics and Search Console, and marketing KPIs.Specializing in making complex subject matter accessible to a broader audience.