• Spearhead strategic city branding initiatives, developing innovative marketing strategies to position İzmir as a globally recognized destination with a rich cultural heritage and thriving economy.• Collaborate extensively with diverse stakeholders, including government bodies, local businesses, and cultural organizations, to ensure a unified approach to city marketing efforts.• Conduct thorough market research and analysis to inform data-driven strategies, fostering economic growth… Show more • Spearhead strategic city branding initiatives, developing innovative marketing strategies to position İzmir as a globally recognized destination with a rich cultural heritage and thriving economy.• Collaborate extensively with diverse stakeholders, including government bodies, local businesses, and cultural organizations, to ensure a unified approach to city marketing efforts.• Conduct thorough market research and analysis to inform data-driven strategies, fostering economic growth through investment attraction and industry partnerships.• Oversee budget management, allocate resources efficiently, and establish key performance indicators to measure the impact of İzmir Foundation's initiatives in terms of tourism, investment, and global recognition. Show less

• Responsible for creating digital strategy. In charge of planning and managing marketing campaigns that promote brands, products, and services. • Provided strategic and tactical guidance to team of 4 with accountability for all social media channels (Facebook, Instagram, LinkedIn, Twitter) along with blog, email marketing campaigns and SEO/SEM strategies. • Provided consumer behaviors, digital marketing, marketing strategy, omnichannel marketing, inbound marketing, neuromarketing and… Show more • Responsible for creating digital strategy. In charge of planning and managing marketing campaigns that promote brands, products, and services. • Provided strategic and tactical guidance to team of 4 with accountability for all social media channels (Facebook, Instagram, LinkedIn, Twitter) along with blog, email marketing campaigns and SEO/SEM strategies. • Provided consumer behaviors, digital marketing, marketing strategy, omnichannel marketing, inbound marketing, neuromarketing and Happiness in Life trainings. Show less

• Responsible for identifying new ways to reach existing markets, new partnerships, new product, or service offerings to better meet the needs of existing market. • Lead McCafe launch in Turkey and restructured McDelivery Service. Initiated all marketing and operational activities of McCafe and McDelivery. Managed e-commerce, digital platforms, social media, and call center operations by heading a team of 8.

• Planed and managed both global and local market research projects and data analysis. Analyzed results to provide insights to support product development, category management and sales initiatives. • Lead brand insights and strategy with a broad research toolkit of both quantitative and qualitative using segmentation analysis. • Conducted consumer, shopper, service, product, media, competitive and customer analysis to support business with relevant data, information, and insights and… Show more • Planed and managed both global and local market research projects and data analysis. Analyzed results to provide insights to support product development, category management and sales initiatives. • Lead brand insights and strategy with a broad research toolkit of both quantitative and qualitative using segmentation analysis. • Conducted consumer, shopper, service, product, media, competitive and customer analysis to support business with relevant data, information, and insights and translated findings into actionable insights for respective categories.• Responsible for company’s menu strategy and menu innovation that fueled business growth for both short term and long term to boost fast food enjoyment. Introduced 56 new products which generated 15% sales revenue increase annually. • Managed pricing and sales promotions in order to growth company’s revenue and customer number. Organized 12 national campaigns that expanded customer number more than 10%. • Working in direct collaboration with campaigns and other brands, and strategically coordinate sales development activities through numerous restaurants. Show less

• Responsible for implementing Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing on distributors and retailers. • Lead responsibility to develop, execute and performance of loyalty programs created to enhance brand accessibility. Established Efes Sinerji and Efes ortak loyalty programs and managed 13M budget to expand market and stock share. Succeeded in Efes’s highest market share in its history.• Transformed compelling… Show more • Responsible for implementing Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing on distributors and retailers. • Lead responsibility to develop, execute and performance of loyalty programs created to enhance brand accessibility. Established Efes Sinerji and Efes ortak loyalty programs and managed 13M budget to expand market and stock share. Succeeded in Efes’s highest market share in its history.• Transformed compelling trade management programs for traditional channels and key accounts, in addition to lead design/production processes of tailor-made materials. • Praised for design and implementation of new pub/bar concepts such as Beer Café, as well as design and production of custom-tailored merchandising materials for on/off premise outlets. Show less

• Launched Efes Draught bottle, Efes Lime, Efes Alkolsüz, Efes Unfiltered and managed ATL/ BTL ad, digital and promotion campaigns. Lead to implement new logo to brand packages and promotion materials. • Introduced new non-refundable bottles and draught tower strategy for Efes Pilsen. Built up extensive, well-received draught tower strategy of beer brands, setting amounts of orders, planning segment & region-based distribution.

• Planned and followed market research for brands. Reporting and interpretation of market research and business analysis to senior management. • Conducted full field and market research in dealers or distributors sales areas.