Welcome mọi người đã kết nối với mình!"Keep positive energy" được mình đặt làm kim chỉ nam trong công việc và cuộc sống. Với background truyền thông vững vàng và kinh nghiệm đa dạng trong suốt 7 năm vừa được học và "bị" hành, Marketing vẫn là một bí ẩn mà bản thân mong muốn được khai phá và trau dồi thật nhiều từ bạn bè, đồng nghiệp, network xung quanh.Bản thân đã từng dành 3 năm thử sức tại môi trường Agency với nhiều vị trí khác nhau: Social Media, Account, IMC Planner và 1 năm thử sức với vị ví Quản lý Sản phẩm trong ngành FMCG sôi động. Việc được học hỏi và trau dồi từng ngày giúp mình luôn sáng tạo và đổi mới từng ngày. Lựa chọn trở thành marketer có lẽ không phải con đường nhanh nhất tới thành công, nhưng đó là con đường mà mình thực sự cảm thấy đúng đắn và tuyệt vời khi bước trên đó.
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Product ManagerDaesang Corporation Mar 2023 - PresentHanoi, Hanoi, VietnamDaesang Vietnam has existed and developed since 1994 under the Miwon brand. As a company of the Korean Daesang Group, Daesang Vietnam offers open opportunities for young FMCG enthusiasts in the North to learn, experience and practice.Manage the O'Food brand's Sauce product line, which has the most SKUs among other product lines.- Combine with the R&D team to create new products and launch them on the market- Develop a multi-channel communication plan to promote products- Sales support with a trade marketing role to promote MT and GT channel sales- Work with Agency to resolve brand problems- Managing O'Food Korean kimchi pickled sauce - Top 1 in revenue compared to similar products in the same industry -
Imc PlannerVccorp Corporation Oct 2022 - Mar 2023Hanoi, Hanoi, Vietnam -
Account ExecutiveNovaon Group Oct 2021 - Dec 2022Hanoi, Hanoi, VietnamNOVAON Digital is a place where I learn and grow a lot as an Account Executive. I have the opportunity to interact and work with many brands, diverse industries, diverse campaigns... That forces my thinking to constantly innovate and constantly learn to keep up with development. Scope of work:External tasks:- Discuss brand's brief & guide implementation for the brands- Pitching & detail proposal for brands- Be the main focal point and take care of brands- Wide Agenncy network: creative, content, production, influencers- Partner of many brands: Orion, TH, Lotus Group, Nutricare, LiveSpo, TP-Link, Bibica,..Internal tasks:- Briefing for internal team (creative, planner, designer, outsource agency,...)- Managing and connecting work items into a final proposal- Making creative idea & planning for brand's campaign- Processing campaign & handle problems that arise- Making agency contract & result report for clients -
Social Media Marketing SpecialistMetub Mar 2020 - Mar 2022Hanoi, Hanoi, VietnamThis is my first full-time job. I decided to work full-time when I started my 4th year of college, so having to balance between study and work is a challenging problem. Metub is a youthful, dynamic environment that has helped me get used to the office environment more easily and quickly. As a leading MCN in Vietnam, becoming a member of Metub Hanoi makes me learnd a lot from the leaders.My scope of work at Metub:1. Manage METUB Social platformFacebook:- Creating & managing Metub fanpage's system to increase organic reach strongly (Music, Quote, Food, News)- Creative content and plan to allocate advertising costs and measure fanpage growth effectiveness- Convert booking content to match the channel's audience- Planning idea and process campaign: shooting, story-telling, creative content,...TikTok- Creating & managing to has amazing growth (Reached 1 million followers after 3 months and received a verify tick from Tiktok)- Being the TikTok's MCN to expand Metub Network- Work with TikTok team to solve the problems (copyright, policy, image, trend creation, brand support)- Supporting the artists of Meutub Network and get many 1M clips2. Planning Brand's Campaign- Convert content to promote brand's campaign- Distribute the materials to raise most reasonable- Measure campaign results and report implementation effectiveness- Create the execution solutions to adapt brand's demand- Carry out campaign implementation: Shooting, TVC, Music Marketing, Comedy Collabration, Sponsor Show..- Collaborate with other teams to deploy campaigns
Do Lan Education Details
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Sociology -
Sociology
Frequently Asked Questions about Do Lan
What company does Do Lan work for?
Do Lan works for Daesang Corporation
What is Do Lan's role at the current company?
Do Lan's current role is MS | Product Manager t at O'Food.
What schools did Do Lan attend?
Do Lan attended Academy Of Journalism And Communication, Academy Of Journalism And Communication.
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