Senior Marketing Specialist (Promotion)
Hanoi, Hanoi, Vietnam
1. Branding management:• Successfully led and planned communications and promotion from Online to Offline channels to organize five small and large events. The biggest event achieved nearly 1000 participants (110% KPI)• Do statistics and analyze in terms of the performance of all marketing activities (Social Media Content / Ads)• Be responsible for planning and implementing the first Email Marketing campaigns (both content & image) to enhance brand awareness and brand loyalty. As an average result of the open rate, the conversion rate is respectively 27% and 6% of the total number of subscribers2. Market and customer insight research:• Planed in detail and executed the “Focused Group Discussion” to discover powerful insight for re-launching the product• Monitor competitor’s activities through social marketing reports as well as current market performance and trends3. Promotion program development:• Develop the promotion program for all events and discounting program in the long term to engage new customers and convert the currently potential ones4. Project management:• Be representative of the Marketing department for directly working with other departments in the project of penetrating the market in neighboring towns5. Opening new center:- Fully in charge of Opening & re-opening new center