Aaron Dobson Email & Phone Number

St. Louis, Missouri, Us

Fenton, Mo, Us

Designed and executed various research and competitive intelligence initiatives aimed at capturing, analyzing, monitoring and reporting consumer data and insights. Research results were used to inform new business, consumer, product, and technology opportunities and to encourage a customer centric culture that maximizes profitability. Research highlights include:Segmentation Research – Managed quantitative and qualitative research studies that identified six moving customer segments and their distinct attitudes, behaviors and motivations. Research has been ingrained in all new consumer, product and technology initiatives. Persona Development – Collaborated with brand marketing team to develop customer personas based on segmentation research. Personas have been widely communicated throughout the organization to humanize the segments and reinforce the commitment to customer experience. Sales Funnel Research – Implemented ongoing quantitative study to identify pain points in the current customer journey, specifically where customers are exiting the sales funnel. The findings are used to inform service, product and technology improvements for customers. Competitive Pricing/CX Studies – Designed web scraping and secret shopping programs that provide competitor pricing and consumer experience data and insights. Results are used to better understand our pricing and experience compared to traditional and disruptive competitors. Corporate Buyer Research – Conducted domestic and international focus groups, triads and individual interviews to gain insights on buying habits of corporate relocation managers. Utilized to form mobility management company brand positioning and strategy.Affinity Programs Research – Designed quantitative study among recent customers to determine average expenditures on products and services not related to the move process. Data was used to develop affinity programs to generate supplemental advertising revenue.

Fenton, Mo, Us

International Relocation Marketing ManagerCollaborates with internal stakeholders and a worldwide network of more than 1,000 agents in 180 countries to promote international relocation and moving services to corporate accounts and private customers. Manages organic and paid internet lead campaigns, implementing SEO and SEM strategies leading to increased lead volume and higher agent closing ratios. Directs all creative projects for sales, educational and promotional materials, as well as advertising and internal communications.DIY Container Program Marketing Manager Manages all marketing and communications efforts related to the promotion of do-it-yourself moving and storage containers for Mayflower and United Van Lines and its network of 80+ dealers across the US. Implements SEO and online content development strategies to improve search engine rank on branded, non-branded and competitive keyword terms and phrases to increase organic quotes and orders. Oversees SEM campaigns, developing targeted ad copy and refining ad word groups to increases in quote and order conversion. Market Research ManagerDesigns, executes, analyzes and presents qualitative and quantitative market research studies used to inform UniGroup's senior leadership when making strategic business decisions. Works with research vendors to commission custom research studies and multi-sponsor studies to gain insights into the brand awareness, preference and buying habits of corporate accounts and private customers both domestically and internationally.

Fenton, Mo, Us

Agent Equipment & Financing Sales – Trans Advantage, Inc.Managed business unit responsibilities for complete redesign of company website. Responsibilities included copywriting, image selection, keyword identification and overall site architecture and design. Led rebranding initiative including the development of a new company logo, sales collateral, print advertising, trade show displays and company website. Used copy writing and graphic design skills to create advertisements promoting vehicle sales, financing and agent programs to UniGroup agents.

Carbondale, Il, Us

Developed marketing plan and branding strategies to promote revenue generating health care services, providers and community health initiatives. Designed and implemented new websites for healthcare centers and two hospitals, including layout and content. Served as public information officer and cultivated media relationships with print, radio and television media. Used copy writing and graphic design skills to create billboard, newspaper, yellow page and magazine advertisements and corporate newsletters.

Columbia, Missouri, Us

Wrote, filmed, and produced broadcast new news stories nightly under tight deadlines. Converted television news video content to digital formats (audio and video) and posted to website. Aided in the redesign and implementation of broadcast news station website, making it one of the first local television news websites in the country to offer video content. Conducted focus groups and telephone surveys to measure editorial and advertising effectiveness of website.