- 14 years professional experience- budget ownership: responsible for planning, owning cost centers and sales targets- experience in business case planning - to validate payback period & sales targets on a reasonable cost- various projects on brand & corporate marketing communication- eCommerce: developing online sales funnel, managing PPC campaigns & SEO efforts- campaign management on ATL, BTL, PR channels as well- experience in content management of corporate & brand sites, social media profiles- user-level knowledge of Adobe SuiteSuccesses:- Developing lead database building campaigns and nurturing activities to boost sales.- Creating sweepstake and incentive campaigns to increase conversions and develop performance of multiple sales channels.- Managed social media campaigns, >10.000 likes during short organic campaigns.
Listed skills include Marketing Strategy, Marketing Communications, Online Marketing, Marketing, and 19 others.