Alice Dobrinsky Email & Phone Number

Chicago, Il, Us

◆ Partner with performance marketers to ensure briefs are aligned with data insights and user behavior◆ Facilitated internal discussion to develop team mission statement◆ Partner with designers to create data-driven stories, content strategies, and campaigns◆ Mentor team members, asking strategic, thoughtful questions and employing a critical lens

Chicago, Illinois, United States

◆ Developed buyer personas and user journeys for healthcare clients◆ Collaborated with creative, analytics, SEO, strategy, media, web dev, and design teams to increase audience engagement and enhance search ◆ Developed content recommendations to reorganize, repurpose, refresh, and sunset content ◆ Conducted discovery and qualitative audits, and gap analyses◆ Developed voice and tone guidelines for a new website builder experience for insurance agents◆ Wrote microcopy (UX writing) for a new SaaS productAccounts: Blue Cross Blue Shield of Michigan, Heartland Dental, New York Life

◆ Led cross-functional articulation of content strategy for the Shipt.com site redesign. Collaborated with UX and design teams to create content objectives and content blocking for partner, campaign, and metro landing pages◆ Trained and coached content strategists across APAC, EMEA, and AMER in best practices for writing effective content◆ Developed thought leadership content for a digital visualization client◆ Supported successful on-brand launch of PepsiCo Data Marketplace by creating a style guide, content standards, and writer's guides◆ Updated workflows and audited and edited content to improve overall process and output◆ Audited LMS content and interviewed stakeholders for several Estee Lauder brands🔹 Agencies:Chartis, HUGE, Kin + Carta, Publicis Sapient🔹 Clients:CDS Visual, Estee Lauder, PepsiCo, Shipt, W.L. Gore

◆ Led cross-functional articulation of content strategy for BMWUSA.com refresh that contributed to:41% higher completion of key task14% increase in lead form submissions5% lead-to-sale conversion rate◆ Led and mentored a creative team of 7; ensuring alignment with brand voice and compliance◆ Developed messaging pillars and optimized content for search◆ Led product release campaigns for several digital and advertising shops, including the McDonald's Super Bowl XLIX campaign at Leo Burnett◆ Created social media, digital, and email campaigns for a variety of B2B and B2C clients🔹 Agencies:Arc, closerlook, Critical Mass, Geometry, Leo Burnett, mcgarrybowen, The Marketing Store, Mirum🔹 Clients:Allstate, Altria, BMW, Centrum, DePaul, Diet Coke, EcoTools, Invesco, Johnson’s Baby, McDonald’s, MillerCoors, Nexium, Novo Nordisk, PetSmart, Propel, Real Techniques, Unilever, US Cellular

◆ Designed and wrote user experience copy to launch the Walgreens Balance Rewards program◆ Collaborated with cross-functional teams to create user centered experiences ◆ Researched, wrote, edited, fact-checked, and proofread content while ensuring consistency for style, voice and tone for B2B and B2C clients◆ Prioritized projects and managed time efficiently for multiple clients on tight deadlines🔹 Agencies:Arc, Digitas, Edelman, EuroRSCG, Hoffman York, Proximity BBDO, Razorfish, Ryan Partnership, Whittmanhart🔹 Accounts:Advocate Healthcare, Alpo, Bel Brands, Blackberry, Cabrio, Citibank, Fancy Feast, Sears, GlaxoSmithKline, Harley-Davidson, Hyatt, KitchenAid, McDonald’s, P&G Femcare, Pinnacle Vodka, SC Johnson, Tork, Walgreens

◆ Secured $250 million Safeway account with creative TV campaign◆ Designed user-centered experiences for clients◆ Created TV, video, print, radio, digital, and DM for Chicago Tribune, The Home Depot, LensCrafters, Safeway and State Farm.

Greater Chicago Area

◆ Wrote online ads for Citi cards◆ Wrote long form direct mail for Citi and Sears cards◆ Edited copy for Citi and Sears cards◆ Proofread copy for Citi and Sears cards◆ Managed multiple projects and timelines in a fast paced deadline-driven environment

◆ Collaborated with cross-functional teams to build and launch SAM'sClub.com◆ Wrote the style guide for Sam'sClub.com Travel◆ Wrote product descriptions to exemplify style guide◆ Wrote interface copy (UX writing) to support Sam'sClub.com Travel experience◆ Wrote copy for online ad units for Morningstar, MSNBC, Slate.com and Michelob print

Ba, English & Communication

Concentrations: Creative Writing & Journalism

Concepting & Copywriting

Improv